Creative communication in international business read the requirement i send you carefully - Essay Example

Additionally, the participants were trained on public relations, marketing, advertising and journalism. Based on the diversity that exists in the international business environment, it is crucial that business owners acquire relevant international public relation skills. Thus instructors and the organizers of the workshop engaged experts in international relations to educate the participants on how to create a strong relationship with other business operators in other countries (Barnlund, 2008).

After the workshop, the participants were given ample opportunity to ask question and hold team discussions on the various issues that were covered. Through providing the participants feedback, the organizers were in a position to evaluate the effectiveness of their communication strategies. This paper seeks to discuss the implications of knowledge I obtained after the workshop as well as their usefulness on managers working in multinational enterprises. One of the major skills that I obtained after the workshop is on how to improve communication especially when dealing with the public relations issue.

Most importantly, the workshop provided me with three techniques of developing good communication. The first one was understanding the basics of communication skills. . Some of the notable ways of engaging the audience includes using gestures, making eyes contact, adopting effective listening skills and avoiding mixed messages. Thirdly, the workshop enhanced my skills of using my own words. This includes avoiding mumbling, proper pronunciation of words and using right words. On their studies on effective communication Lawrence and Jeanne (2012) indicates that in the contemporary world, managers who have taken their enterprises to the global position must posses adequate skills based on the diversity of their customers.

Similarly, they should have extensive language training for example to know the Chinese language in order to make it possible to undertake marketing strategies in the China market. The workshop provided me with the skills on linking communication creativity and business strategies. Through the use of a strategy ladder as the key tool, I am now in a position to come up with a creative communication that exhibits effective consideration of my business objectives (Gomez et al, 2008). The strategy ladder includes coming up with business objectives, communication goals, important messages, creative content and measurement.

For a manager who is focused at creating strong public relations, he or she should come up with a business objective that the communication will help to achieve. Secondly, the manager should identify the goal of the communication. This entails what he or she want to achieve, how to motivate the audience, how to engage the listeners and how to entertain the audience. Thirdly, managers must ensure that the messages sent to the listeners must be clear in order to make the audience