Internal analysis (General Resources for Mr.Empanada) - Assignment Example

One of the main areas of focus is the general resources of the company which include its reputation, relationship with other stakeholders and how the company and its brands are associated with reliability and quality. The first characteristic is that of reputation. This seeks to analyze how the company and its brands are perceived among their customer base. A good reputation can result in the company attracting more customers thereby increasing its revenues. A bad reputation on the other hand could negatively impact on the company as some customers would rather not associate with it.

The company has a strong presence in the Tampa Bay area where it has a lot of clients and customers. In this area, the company has great reputation since its brands are a favorite to a majority of the people in the area. The company however faces a lot of challenges outside the Tamp area as its brands are not widely known. The reputation of the company and its brands needs to be improved outside Tampa Bay area in order to attract more customers. The company’s main food, Empanada, is not known to most people outside the Tampa Bay area.

This is the main brand of the restaurant and needs to be well known among its target customers. The company needs to do a lot of marketing in other regions to promote its brand. This will lead to a great reputation of the company and its brands thus increasing its general resources. . This means that services have to be reliable and that its foods as well as services have to be of the best quality. Mr. Empanada restaurant’s services are evidently reliable in the areas in which the company operates.

This is because the restaurant has managed to consistently attract more customers since its reopening in 2003, which has prompted the company to open other subsidiaries in other areas and planning to open other in the near future. The fact that more people are taking up their services implies that they appreciate the company’s quality and reliability. In areas where the company is popular such as Tampa bay FL, there are cases of repeat buying from loyal customers. The restaurant has a buy-price premium over competing brands among its loyal customers.

In other areas, there is need for more to be done in order to ensure the company’s services are recognized in order to be able to compete with leading brands in the industry. The last general resource that needs to be taken in to consideration is the company’s relationship with other stakeholders including customers, employees, suppliers, creditors and debtors among others. The company has a strong and positive relationship with its stakeholders. The company has a great organizational culture that emphasizes on customer service.

The employees are encouraged to relate well with the customers and other stakeholder. Following this analysis, several recommendations can be put forward to enable the company to expand its operations and be able to compete with leading companies in the industry. Like most of the successful restaurants, franchising is the best model. Mr. Empanada should adopt the business format franchise where it can partner with several outlets