Mr Empanada Internal Analysis - Research Paper Example

MR, empanada Internal Analysis Primary activities Empanada as the suggests a Spanish terminology meaningspicy or sweet turnover. However, in this case it is used to illustrate a crescent shaped turn over, prepared from different kinds of dough and stuffed with well seasoned combinations of meat, chicken or any of food seconded by mixture of desert elements. Mr. Empanada franchise corporation. Primary activities are based on mass-production process, which requires that the distribution to the restaurant branches whereas an enormous amount of requirements that are need by the organization is stored by the Headquarter (UNT MGT 431). The organizational chain supply process is tracked by the respective branch managers thereafter everything needed is then delivered from the Headquarter. Mr. Empanada is keen to employ an automated system which is able to check on the inventory and dispatch the required inventory to the centers even before the actual order has been placed. (Empanada Operations Manual 109). The organization is also keen to take charge of crucial interests ensuring that the company serves to the customers’ demands as seen July1992 during the launch of the 4th branch. One of the breakthroughs that have been achieved is the acquisition of a modern processing machine in Dec 2013 that has enhanced the processing speed and distribution to the various branches where preservations and sale is done. The main aim of this technology adoption targeted enhancement of efficiency and quality of production in terms of capacity buying and customers’ policy satisfaction. The restaurant has designed large grills where numerous panadas can be produced at ago and a dressing station where the staffing of the condiments such meat additives and other ingredients’ is done awaiting distribution to the branches (Empanada Operations Manual 109). Marketing and sales Mr. Empanada Franchise Corporation has established and advertising committee whose mandate is to offer advisory services about the latest trends and possible modern methods of advertising. Besides, the committee constituting of franchise owners and the designees are entitled to provide input to the ongoing marketing and prioritize future marketing strategies. However, the effect of the final decision is based on the corporation officer who is also been accredited the powers to input and implement changes in consideration to the brands at Mr. Empanada (Mr. Empanada Operations Manual 109). As a matter of rewarding customers, the organization uses gift card coupons, which are loaded at the point of sale terminal in all the outlets with some specified amount of dollars in reference to the number of purchases made by the customers. When a customer wilts to redeem the points to pay bills, the card is, therefore, swiped at the POS and the deduction is automatically made by the card processor at the headquarters, which monitor the store lineage and either debits or credits appropriately in reflex to the location (Mr. Empanada Operations Manual 110). With the new social media working platform appearing an important aspect in all areas of marketing, Mr. Empanada Franchise Corporation has considered investing time and the organizations resources into social media strategy as a definite necessity to wards customer awareness. Through the administration of all social media, the organization has received very real measurable returns of about 40% from initial media earnings. The facilitation has been made by the discretion of additional administrators responsible for hirirng agents who manage the social media pieces. Taking considerations to a social media site like face book, a single look design has been made, which can be accessed from different quarter while it is primarily administered at central location. This has popularized company branding and improved the awareness to a vast population while increasing customers loyalty and trust to the organization about the products the projection of lifespan of a product during marketing is illustrated in the graph below (Mr. Empanada Operations Manual 110). After sale services As evidenced since May 1845 in the restaurant and beverage sale journal, increased competition experienced in a restaurant industry has created room for attention of customer service as a means of showing differentiation. At Mr. Empanada, unique means of differentiation in service provision indicates that upset customers may tell on average 10-15 people about their experience. Through increased use of social network and the internet in particular, facilitation of focus concerning customer’s behavior and complainant management has been put into good use. The practice of service encounter where the customers interact with the representatives of the organization to lodge a complaint on what is perceived to have been done incorrectly has been set in place (Blythe 2013). Other than the gift cards, Mr. Empanada has an advanced free internet facility with a complimentary WI-FI system, which allows the customers to browse at no extra cost while enjoying services at any of the branches. Moreover, the organization offers an arch purchased by the parents on behalf of their children. Such cards are used as check in identities to play places and parties organized by the organization where meals, decorations and flavors are offered as an appreciation of membership. Being an exceptional restaurant, the customers are in a position of getting the right food and decent service in almost in almost all the outlets. The organization even works a north higher beyond the normal exceptions by allowing the employees to make special creations for guests. Such considerations has been made possible by the service staff offering drinks to the customers or giving mints after dinner besides engaging in good communication just to show that Mr. Empanada franchise is more and beyond in competition. Moreover, the organization is friendly to the customers, and the customer service is readily available within the vicinity where anybody who wants an additional service never needs to shout but can simply send a signal, which is always received with immediate response (Blythe 2013). The table below illustrates the projection of after sale service impacts for a period of three years from the branches 2010 2011 2012 2013 Differentiation 15% 7.3% 18% 18.2% Gifts 12% 11% 10% 7.2% Internet (WIFI) 5% 9.2% 11% 20% Others 12% 5% 1% 0.9% Support activities Firm infrastructure Despite using sophisticated machines to aid processing of the products, the organization also boast of sustainable eco-friendly outlets giving an indication of adhering to a healthy environment. In May 2006, Mr. Empanada franchise set in place the second green restaurant and was awarded certification on Energy and Environmental Design (LEED) in December 2007. Some of these organization achievements constitute, less energy consumption lighting systems, environment friendly waste disposal systems and deplorable water harnessing technology meant to recycle water while other green restaurants are to be put in place before the end of 2013 (Yee 248). The latest conference hoisted at the restaurant university in Tampa gave adequate exploration on the value of eco-friendly environment in restaurant industry and valuable guidance skills that help sustain the environment on behalf of the customers or any other living citizen who does not have any link to the restaurant fraternity. Moreover, appropriate structures, which had been set in place during, launch employees success at the university has resulted into positive financial returns. Minimal energy consumption is said currently in use while the amount is being spent in other areas to offset the utility cost giving rise to tangible returns of 60% from the recycling plant alone (Yee 248). At Mr. Empanada, the firm organizes all the employees to rally in line with the business goals and objectives to the success of the firm. The organization has established authority, which focuses on control and determines how the employees relate both to the executives and to the immediate managers. For instance, during the launch of marketing, a lot of considerations is been put in place to ensure all the relevant amendments and requirements are passed through the organization committee and later submitted to the franchise manager who makes the final decision. This enhances faster decision making process and eliminated biases by bigger percentage because, all decisions requires approval of only one person. Moreover, the evaluation of employees performances is carried out through back house secretes audits to ensure that organization betters the image change in relevance to the achievements of goals and productivity results. Moreover, the use teamwork and delegation of tasks to the subordinates has also been practically implemented to ensure production at the headquarters is made sustainable and the customers demands’ are met promptly (Miller 630). Four year summary financial infrastructural financial statement 2010 2011 2012 2013 Company sale $ 12000 11000 14000 9000 Franchised revenues $ 7145 7135 7125 7115 Total revenues $ 19145 18135 21125 16115 Net income $ 3724 2714 5704 694 Operation cost $ 7251 6512 5478 4214 Financing Cost $ 4125 3254 4215 2154 Stock $ 3941 3621 4125 3125 Dividends         $ 4.3 2.5 4.21 3.5 End year financial position $ 4539 3077 8566 1759 Assets $ 11210 12125 14124 1200 Debts           $ 912 145 125 124 TOTA END YEAR RETURNS $ 17967.3 18317.5 23832.21 4898.5 Summary of annual statement for a period of four years since the acquisition of the machine Technology development With the acquisition of empanada processing machine, the organization has build in confidence of high returns. In consideration to the previous earnings, the use of the modern machine has sustained an organization a net income increase of 5% from the date of implementation. Moreover, the productivity has drastically shot up by 8.3% in the first quarter but a prediction of higher amount is expected by the end of the financial period and in the near future (Stone 45). The incorporation of technology by the organization has brought sharp interest towards modernizing the customer’s experience. The technology has also played a big role of ensuring consistent productivity of same quality products, which aroused customers purchase, power from all the branches because the perception is that, the products are of similar value. Besides the empanada machine, the organization has also has an optimized menu focusing on nutrition based products enhancing the strategy to plan for a particular delicate which generates high returns as per a specific restaurant outlet (Stone 45). From the analysis carried out, it clear to note that Mr. Empanada is striving hard to gain market potential, It is also been evidenced how use of sophisticated machine can enable an organization to gain competitive advantage in the market. (Technological projection of productivity) Works cited: The University of Tampa, fall 2013 MGT 431. Mr. Empanada Franchise Corporation. Print Miller, John. Principles of public and private infrastructure delivery. Boston [u.a.]: Kluwer Acad. Publ., 2000. Print. Blythe, Jim. Consumer behavior. London: SAGE, 2013.print. Mr. Empanada Operations Manual. Bus. Franchise Guide, (CCH) 18,925 (Bankr. MJ>. Fla. October, 2012). Print. Yee, Roger. Hotel & restaurant design no. 2.New York: Collins Design; Enfield: Publishers Group UK [distributor], 2007. Print Stone, Sharon. Los Angeles Magazine. By Emmis Communications.Nov 2003. Print. Read More