Nobody downloaded yet

Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres - Essay Example

Comments (0) Cite this document
Summary
Introduction In this research regarding managing the change process, the main role is played by the creative author and journalist sister of Boris, Rachel Johnson. Ben Budworth is the owner of Lady Magazine and was executing his company for a very long time…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres
Read TextPreview

Extract of sample "Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres"

Download file to see previous pages SITUATION ANALYSIS In this advance and emerged era of globalization, The Lady Magazine was not enhancing its contents creatively that can hold the attention of the readers. It was continuously losing its market share for two decades and was standing on the dying market position with only a circulation of average 31,000 readerships with a segment of age group of 70 and above customers. The magazine never has changed its concept of designing the magazine and it had not made such innovative improvements that can lead them to the scale of prosperity. Ben is now the head of the five member’s board which is consists of five family members. Ben did not have a publishing experience but he deeply realized that the lady magazine desperately needed a new concept and image. He introduced some changes when he became the head of the board, that includes adventure travel trips, full-color advertising and to consternation of some of the more seasoned staff members-a website. Nature of the change The nature of the change was reactive because it was forced by the customer market demand and with the dying market share of lady magazine so it was pressurized by continuous decrease in the market share of lady and the loss of readership. ...
She aimed to double the readership of the lady magazine with her ideas and editing skills along with the concept of a real successful woman. The level of change that has occurred at the Lady Magazine can be referred as Gamma. When an organization makes a paradigm shift, then the level of change is referred as Gamma (Burnes, 2004; By, 2005). The idea and concept has been changed and redefined in order attract higher readers, therefore such a change is being referred as Gamma. Stakeholders viewpoint When these changes occurred, it also captured the attention and interest of the present stakeholders along with attracting new investors as well, because it was a new idea of increasing the market share and generating a handsome profit with a good pace of success. So it holds the investors interest with the perspective of generating more profits with it. The investors always are attracted with new concepts and ideas that can generate handsome amount of money in a short time period (Cameron, & Green, 2012). So the new investors who were attracted by this idea have realized that with this changed idea, the lady magazine will be able to generate a handsome amount of profit for them. Besides investors, the other stakeholders of the magazine are also important (Cummings, and Worley, 2009). Other stakeholders were also excited such as distributors, employees, readers, potential readers, society, competitors, managers and other stakeholders (Martin, 2006). Therefore these changes would influence each of the stakeholders as the company plans to redefine itself (Balogun, and Hailey, 1999). Threats of competitors is always important to analyse (Daft, and Marcic, 2006) and this threat would have increased as with this new idea, the sales and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analyse the change process at the Lady Magazine from the period prior Essay”, n.d.)
Analyse the change process at the Lady Magazine from the period prior Essay. Retrieved from https://studentshare.org/management/1477907-analyse-the-change-process-at-the-lady-magazine
(Analyse the Change Process at the Lady Magazine from the Period Prior Essay)
Analyse the Change Process at the Lady Magazine from the Period Prior Essay. https://studentshare.org/management/1477907-analyse-the-change-process-at-the-lady-magazine.
“Analyse the Change Process at the Lady Magazine from the Period Prior Essay”, n.d. https://studentshare.org/management/1477907-analyse-the-change-process-at-the-lady-magazine.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres

Rachel Perkins

..., and this is another thematic element of Perkins’ films. Bibliography Collins, Felicity. “After the Apology: Reframing Violence and Suffering in First Australians, Australia and Samson and Delilah.” Continuum: Journal of Media and Cultural Studies, 24.1 (2010): 65-77. Craven, Allison. “Tropical Gothic: Radiance Revisted.” Etropic: Electronic Journal of Studies in the Tropics, 7 (2008): 1-5. Ellison, Elizabeth. “Flagging Spaces: Exploring Representations of Ownership on the Australian Beach.” Ejournalist, 11.1 (2011): 14-28. Gillett, Sue. “Through Song to Belonging: Music Finds its Place in Rachel Perkins’ Radiance and One Night The Moon.” Metro Magazine, 159 (Dec. 2008): 86-92. Ginsburg, Faye. “Embedded...
13 Pages(3250 words)Essay

Johnson and Johnson

..., the total advertisement spending on Johnson & Johnson was almost 2.4 billion USD which indicates that advertisements are used by the company for positioning the brand. Through advertisements, Johnson & Johnson seeks to maintain close relation with the customers and provide useful information about their products. Today, billions of people globally use the products of Johnson & Johnson which is possible due to efficient positioning strategy of the company (Johnson & Johnson Services, “Annual Report 2010”). Product Positioning Product positioning is an essential element of customers’ purchasing...
8 Pages(2000 words)Term Paper

Johnson & Johnson

...) (Johnson & Johnson, 2012), medical devices and diagnostics, and prescription products (Johnson & Johnson, 2012). Since the organization indicated that they manage more than “250 operating companies in 60 countries employing approximately 118,000 people” (Johnson & Johnson, 2012), their management structure necessitates the application of a decentralized approach where business segments are classified into consumer health care, medical devices and diagnostics, as well as presciption products, parallel to the products produced and marketed. Historical Growth and Significant Developments prior to 1982 From information...
5 Pages(1250 words)Essay

Business Process Change

...?Business Process Change Q Provide the of the organization (this must be a real organization and you may use the organization where you currently work; describe the organization’s size and summarize the primary mission of the organization. Don’t simply copy from the organization’s mission statement. The ability of a business organization to adopt change depends on the nature of the organization in relation to its business environment. However, change is a critical factor that determines the sustainability of organizations (Grembergen, 2001). Four Winds Hospital is a health organization located in Katonah, New York. Four Winds Hospital is a medium health organization that...
3 Pages(750 words)Research Paper

Change process

...and open for changing the culture of the organisation to improve business process. He started with separating different key businesses and objectives of the organisation. He hired a new marketing head with the expectations of changing organisational culture and environment. The new Marketing Head has twenty seven years of vast experience and had handled some of the major brands in the past. The appointment of this person resulted in different types of resistance from all over the organisation. The new CEO handled it carefully. He ensured all the family members and extended family members that he is looking forward for more businesses which this person can bring as he...
4 Pages(1000 words)Essay

Johnson and Johnson

...to grips with the reality that this strategy is unsustainable in the long run and that it needs to develop new products. Johnson and Johnson is comprised of three main divisions-Pharmaceuticals, Devices and Diagnostics, and Consumer Goods (Johnson and Johnson 5). Since the operation of the company is decentralized, these divisions operate in their own. It should be noted that the value chain activities of the company is separate from each division. Due to the large number of small organizations acquired for its products, the manufacture of products is often undertaken separately by its 230 subsidiaries. These subsidiaries are solely tasked to source their inputs from...
10 Pages(2500 words)Essay

Johnson & Johnson

...Johnson & Johnson Submitted by: XXXXXXXX Number: XXXXXXX XXXXXXXXXX XXXXXXXXXX DD-MMM-YY Summary: This report aims at discussing the details of Johnson & Johnson Company. A detailed analysis of the economic conditions has been made. This includes the current economic environment within which the company works. Also to provide a better understanding of the company, a complete industry analysis has also been made. This provides a chance to understand the current standing of the company in the market and the threats and opportunities that the company faces. Also to gain a better understanding of the current market an analysis of the exchange it deals in as well. To do so the...
4 Pages(1000 words)Essay

Management Process in Johnson & Johnson

...Case: Johnson & Johnson Answer 1 There was a difference in emotional intelligence among the high end and average performing managers due to their abilities and capabilities of handling work tasks. The high end performing managers knew the ways to handle their job roles and could reap out maximum productivity from the employees for the welfare of the organization. They had a good grasp on their emotions and could lead their subordinates in the right direction without any conflicts of interest occurring. Flexible planning, recognition of emotion in self and others, and empathy are the facets that are important to the managers of J & J. These facets will help managers and other employees to make better decisions keeping in mind... the...
1 Pages(250 words)Case Study

Rachel Carson

...Speaker: William Souder Environmental conservation has become a central point of discussion especially with the increasing need to preserve the scarce world resources. Talking about the earth and its resources is even interesting when delivered by public figures such as William Souder on the earth day celebration. Indeed, William Souder shares a lot with Rachel Carson, the lady who championed for a pesticide free earth. Indeed, Souder has done a remarkable job in creating awareness in regard to environmental protection and conservation. He has featured in many publications such as The Washington Post, The New York Times, and Harper’s. During the earth’s day, the book "On a Farther Shore: The Life and...
1 Pages(250 words)Essay

Johnson & Johnson Tylenol Controversies

...Johnson & Johnson Tylenol Controversies Johnson & Johnson Tylenol Controversies Case Explanation Johnson & Johnson used to enjoy great sales of its over the counter medication. However, that was jeopardised by the 1982 Tylenol cyanide poisoning incident. The company’s products have had a low reputation among their target customers and that has led to low response in purchases. The document will show how an unethical issue can harm or make good the reputation of a company. Johnson & Johnson was affected negatively by one unethical occurrence in its operations (Paine, 2011).The case below will show the way...
5 Pages(1250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres for FREE!

Contact Us