Second assignment topshop lt - Essay Example

Comments (0) Cite this document
Summary
Second assignment Topshop Contents Contents 2 Managing New International Business Structure 3 African Retail Industry 3 Managing the international distribution network 4 Managing the international organizational structure 8 Functional Structure 8 Divisional Structure 9 Worldwide Area Division 10 Managing the Product Mix 11 References 13 Managing New International Business Structure While managing the new international Business structure of Topshop, the very recent entry of the company into the continent of Africa, or South Africa, to be more precise, can be considered…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Second assignment topshop lt
Read TextPreview

Extract of sample "Second assignment topshop lt"

Download file to see previous pages In the context of the present study, it needs to be mentioned that while analyzing the overall international business structure, the key business issues required to operate a business in the international market have been considered, which include marketing, logistics, organisational structure and communication. However, even before describing the proposed international business structure, it is important to provide a brief insight about market trend of the behaviour exhibited by the African consumers (Burgemeister, 2003, p. 192). African Retail Industry The launch of Topshop stores in Johannesburg and Durban shows the degree of attractiveness of the South African retail market. In the year 2011, The African Development Bank and AFDB provided a report that described the middle class of the country as those people having daily consumption of US$2-20 per day. Industrialists, however, wish to think differently. Mr. Mncane Mthunzi, the executive director of Massmart, believes that companies should not focus too much on the so-called definition of the African middle class. According to Mthunzi, as per the retailers, the disposable income should be decided by the fact whether the people coming to retail store have the money to buy the designated product or not. According to experts, the fact that the sub-Saharan Africa does not have modern retail outlets or major shopping malls does not imply the fact that the south-African consumers do not have the purchasing power. Experts believe that South African customers can be categorised as wealthy or upper class, rising or higher middle class and also rural customers. Analysts actually believe that the major retailers including global as well as local firms should actually focus on the rising middle class segment (Churchill, 2009, p.211). This is a group that is becoming more judicious in the consumer behaviour. Such groups are looking for quality branded products. Analysts also added that this is the trend that can be seen throughout the continent. However, as compared to other African neighbours, South Africa has shown rapid growth in the retail segment. The country has been able to get over the aftershocks of 2008 economic slump. In 2012, the country saw an economic growth of 2.6%. The retail sales have increased by 3.9%. The consumer spending has increased by $4,291 per capita. Managing the international distribution network One of the major decisions that a company has to make while aiming at internationalisation is managing the overall channel and distribution. One of the key elements of the distribution strategy is to decide upon the market entry strategy. There are various modes of entry that a company can choose, including joint ventures, strategic alliances, acquisitions, green-field strategy and franchising. While making the market entry decision into a foreign country, one of the key factors to be considered is the risk factor. In the context of this, it is to be mentioned that despite of growth potential, the African retail industry can be tagged as a virgin market. Also the disposable income of the people of Africa may not be as high as other European and North American nations since the African ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Second assignment topshop lt Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Second assignment topshop lt Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/management/1474772-second-assignment-topshop-lt
(Second Assignment Topshop Lt Essay Example | Topics and Well Written Essays - 2000 Words)
Second Assignment Topshop Lt Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/management/1474772-second-assignment-topshop-lt.
“Second Assignment Topshop Lt Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1474772-second-assignment-topshop-lt.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Second assignment topshop lt

Marketing - Second Assignment

...?Mary Stevenson Urban Economics Economics 212G 21 March Second Essay Assignment CBSA 1970 Principal cities and its suburbs Employment in F.I.R.EEmployment in manufacturing Employment in professional services Employment in wholesale & retail trade New York 80,000 400,000 70,000 390,000 Detroit 70,000 390,000 65,000 340,000 CBSA 2005 Principal cities and its suburbs Employment in F.I.R.E Employment in manufacturing Employment in professional services Employment in wholesale & retail trade New York New York City Manhattan, Richmond 130,000 510,000 110,000 410,000 Detroit Toledo, Cleveland, Fort Wayne 115,000 520,000 100,000 400,000 New York CBSA 1970 Employment in F.I.R.E Employment in manufacturing...
3 Pages(750 words)Essay

Week 4 LT Assignment

...Week 4 LT Assignment The underlying principle of this paper is to recommend an action plan for teams and groups. The subject matter in this plan is to suggest operational change at Desert communications Inc. Desert communications Inc has operated in business for some time. Because of changes taking place within the communication industry, the net profits for Desert Communications Inc have declined. In this case, the company has initiated a strategic movement to reallocate resources to exploit the novel services of the communication industry. Training would be a proposed method to enhance change of operation for workers. This paper, first; intends to recommend criteria to cultivate training, which would convey to multiple audiences... ...
2 Pages(500 words)Essay

Second assignment

...number Question Agency versus Structure Liesel Meminger, a 12-year old German girl, was given to a family in one of the least-known areas in Germany during the second World War. She grew up poor and she was given to one of the poorest families in the area. During the peak of the war, food was scarce and her foster family had too little that they resulted to having pea soup every meal. This pushed the child to become a thief but instead of just stealing food, she also stole books, ergo the title The Book Thief. This book was written by the Australian author, Markus Zusak. This, however, is not going to tackle on the book or the author but on the mere idea that the main character, Liesel, resulted to stealing. Hitherto,...
5 Pages(1250 words)Assignment

Second assignment

...OBAMACARE Introduction Officially, the Obamacare is referred to as the Affordable Care Act, or the ACA but the media have since dubbed it the Obamacare, a name which though catchy does not really capture the essence of the Act. This law was enacted mainly for two purposes: i. Improving health insurance for those who already have it; and ii. Availing health insurance for the 60 million people who are uninsured. This is made possible by granting tax credits on health insurance plans. According to Clark (2012), a tax credit is a tax benefit that is offered in order to allow one to spend their money on other expenses. These are offered by either the IRS or the state. The Tax Policy Centre (2010) has a somewhat better explanation, tax...
3 Pages(750 words)Admission/Application Essay

Week Four LT Assignment

...are not done the outcomes will be devastating and disastrous. i. There could be drastic changes on the climate. Regions affected by drought would increase. Regions could experience more severe storms. Sea levels could rise causing flooding in coastal regions. ii. It will cause serious health problems. Skin cancer cases would increase. More cases of cataracts. The heat waves could damage the immune system. Transition: This introduction enlightens people on the significance of global warming. Let’s now explore the major causes of global warming. 2. There could be a reduction in the area covered by woodlands and grasslands. a. Cutting trees contributes to the reduction. b. The size lost is approximately a football sized pitch per...
2 Pages(500 words)Essay

LT ASSIGNMENT

...Motivation and Demotivation Affiliation: Motivation refers to the selfdrive. It is the ability of an individual to do something out of will because they want to do it. Motivation is very important in our every day lives whether in school, home or the workplace. Motivation can be termed as the willingness and desire to achieve something or meet certain objectives. However, motivation can be be inborn or result from external factors. On the other hand, demotivation is the opposite of motivation. It is a situation where an individual does not have the selfdrive nature. Demotivation is therefore, a situation where one is not focused in achieving or meeting certain goals. Therefore, the purpose of this study is to understand the nature...
1 Pages(250 words)Essay

DVM LT Assignment

...Lean Management versus Human Relations Lean Management versus Human Relations The Department of Motor Vehicles has uses the human relations style of management because it has a culture of satisfying the needs of its employees before those of customers. This is the style where the managers of the company concentrate on developing a satisfied team of workers (Dessler, 2012). The department organizes initiatives such as wellness, team training, and impact initiatives for its workers. These programs consume the time that workers are supposed to work in the company, for example, the wellness program aims at ensuring that workers are physically fit by helping them to perform exercises such as yoga. The consumption of a high portion... Management...
1 Pages(250 words)Essay

Week 5 Lt Assignment

...Week 5 Lt Assignment Metrics and Processes to sustain planned improvement Metrics are important for the planned improvement. They are used to document performance parameters in order to know whether the changes are positive or negative. Metrics are also used in decision making (Persse, 2006). The measures derived from such metrics are used to report to the stakeholders about the impact of the improvements. In the changes, defects are expected to reduce to less than 5 defects in every 1,000 products. This will lead to the achievement of efficiencies and effectiveness required by the customers. Another metric is short time taken to serve each customer, approximately 3 minutes per customer compared to...
1 Pages(250 words)Essay

Week Two LT Assignment

...Week Two LT Assignment s: The purpose of quality management process is to help an organization reduce not conformingto standards, specification and customer expectations in expense reduction manner. BJB wants to develop an efficient program in their supply chain management that will help them grow their business and put them on top of their competitors. Among the stakeholders, the most important objective to the business is to offer quality products and services to its clients. Analyzing product and needs of BJB BJB manufacturing can make vehicle cd changers much better by identifying the flaws and correcting them in due process. By integrating the quality program to the core process of their manufacturing of CD changers, BJB... Two LT...
1 Pages(250 words)Essay

Second Assignment

... Teacher Wall Street Journal Opinion Article China is certainly a country of interest. While America has long been the most prosperous and productive country on Earth, it seems that other countries have quickly been catching up, creating a competitive environment that spurred economic growth around the globe. Given this knowledge, I find the recent article in the Wall Street Journal detailing the reality that China has lowered its growth estimate to a staggering 7 percent to be particularly telling. This article points out the truth that China’s economy has been growing for much of the last decade at rates that were seemingly out of control, ushering in a completely new middles class within and throughout the most populous... Teacher Wall...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Second assignment topshop lt for FREE!

Contact Us