We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Management - Google's Company - Essay Example

Comments (0) Cite this document
Summary
Strategic Management - Google's Company Name: Tutor: Course: Institution: Date: Strategic Management - Google's Company Introduction Google Company has made a significant impact on people’s lives through some of their products such as YouTube. This company has been operating since 1998, thereby growing to offer numerous forms of services to hundreds of thousands of customers across the world (Google, 2013, 1)…
Download full paperFile format: .doc, available for editing
Polish This Essay98.9% of users find it useful
Strategic Management - Googles Company
Read TextPreview

Extract of sample
"Strategic Management - Google's Company"

Download file to see previous pages This company has been implementing a generic business level strategy, which involve differentiation through a process of providing unique products and services to their customers. Nevertheless, the company’s success is attributable to search engine services, since these services have increased reliability of internet searches. Therefore, this paper explores Google’s generic business strategies, their implementation and future challenges. Generic Business Strategies One of Google’s generic strategies is differentiation, and it is illustrated through their web search engine services. In this case, this company has managed to differentiate themselves from their competitors by using a PageRank system, which is patented (Google, 2013, 1). In fact, PageRank system operates through search inquiries, which are used to determine recursive score assigned to web pages in terms of weighted sum. Therefore, this system connects web pages in order to form an interrelationship by which they are accessed. Moreover, this provides a special way of accessing web pages, whereby this accessibility is based on users’ interest rather than number of times a page has been accessed. Furthermore, this way of searching web pages provides a basis of competition among them. On the other hand, the PageRank system integrates an algorithm, which is reorganized time after time in order to ensure that search results are excellent. Google Company is very secretive on issues regarding this algorithm; thus, this has led to difficulties for competitors to imitate their intangible products. Through their secrecy, Google has managed to maintain their competitive advantage. Differentiation strategy through internet searches has also propelled their advertising business. In this case, Google introduced AdWords, which had a significant impact on their advertising business, whereby they provided a way through which clients are able to reach target customers or audience (Google, 2013, 1). In addition, Adwords offers a way through which users create text advertisements and they are able to manage them through accounts without hefty payments. Therefore, their pricing strategy offers a differentiation from their competitors and Google’s partners (Guzak, 2013, 133). Implementation of Current Strategies The differentiation strategies are implemented by Google in entering the existing market, and this has led to significant changes in patterns because of increased number of internet users. Moreover, the differentiation strategy focuses on satisfying diversified needs for their customers (Guzak, 2013, 133). In fact, implementation of this strategy is undertaken through their search engine strategic direction, which is applied in the processes of penetrating into a market, in product and market development. On the other hand, this company uses Adwords to implement diversification strategy, especially in the process of introducing products in new market. For instance, in 2000, Google laid strategies that involved targeting customers, who were seeking advertisement services through internet-based searches. Therefore, implementation of diversification strategy through Adwords has generated significant revenue for this company, thereby becoming one of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management - Google's Company Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Strategic Management - Google's Company Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1473808-strategic-management-google-s-company
(Strategic Management - Google'S Company Essay Example | Topics and Well Written Essays - 750 Words)
Strategic Management - Google'S Company Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1473808-strategic-management-google-s-company.
“Strategic Management - Google'S Company Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1473808-strategic-management-google-s-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Management Company Report
Introduction InterContinental Hotels & Resorts was founded in 1946 by the Pan American World Airways (PanAm) with the first hotel beginning operations two years later, 1949 in Belem, Brazil (InterContinental 2012b). From that period until 1970, InterContinental Hotels & Resorts underwent an expansion program largely based on its owner, Pan American Airway’s route destinations.
12 Pages(3000 words)Essay
Google's Organisation Culture, Power and Control
Google has been a high performing organisation over the years and is well known for its creativity and innovation. The study of the organisational culture of Google has been the interest of many people because of the uniqueness of this culture. It is considered to be fun working for Google.
7 Pages(1750 words)Essay
Google's market marketing & strategy in the UK
It is also regarded as being one of the biggest search engines. For this reason, Google UK requires efficient marketing strategy to compete on the market and sustain its strong brand image. Marketing professionals therefore need to work extremely hard to keep up to date with developments in order to ensure that they are up to speed.
8 Pages(2000 words)Essay
Strategic Management CEO
The rest of the article focuses on interviewing, Eric Schmidt, the CEO of Google. Mr. Schmidt is asked major questions that help one to understand Google's strategic approach to future business. By the end of the article, one has the notion that Google is a company that is constantly aware of its positions in a fast moving business world.
2 Pages(500 words)Essay
Strategic Management company
Coopers Creek had been able to capture international market quickly. It also started it export to other countries successfully within very short time of its appearance. Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.
16 Pages(4000 words)Essay
Google's Strategic and Human Resource Management and Planning in a Global Environment
It is a very wide discipline that considers things like training and development, performance and appraisal, leadership skills, employee relations, reward and discipline, grievance
12 Pages(3000 words)Essay
Google's company acquisition and partnership
The power gained from the purchase has helped Google improve on android. The improved android is Nexus devices, which has high Central processing unit, sophisticated cameras, and high standard software. From the
2 Pages(500 words)Essay
Googles Chaos Management Style

This essay wishes to stress upon the academic constructs, supported by secondary anecdotal evidence of each of the elements of structure and composition of the workforce, vibrancy within the office premise, dedication and motivation among employees to deliver more, dynamism among management and a focus on a group-based approach to the value chain of internet business.

13 Pages(3250 words)Assignment
Strategic Management of publically lisied company
The company follows the concept of “imperfect makes improvement” which made them popular in almost every country (Barney, J. B., 2001). Its electronic gadgets such as iphone and ipad are renowned worldwide. The leading position of
8 Pages(2000 words)Essay
Let us find you another Essay on topic Strategic Management - Google's Company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us