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The management of global trade distribution - Essay Example

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Tata Motors Name: Course: Professor: City and State: Date: Tata Motors Background Tata motors limited is the largest automobile company based in India and the world’s fourth largest truck and bus manufacturer. It is the leading company in commercial vehicles, passengers’ vehicles with winning products, mid size car and utility vehicles…
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The management of global trade distribution
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Download file to see previous pages The company has set a vision that has worked to their advantage in expanding the company. Its vision is “Most admired by our customers, employees, business partners and shareholders for the experience and the value they enjoy being with us” (Tata Motors). The company also adopted a culture of being accountable; customer and product focused and became excellent in goods and services provision with a superb speed. The company was founded in the year 1945, and most of its vehicles are used across India, currently over 7.5 million Tata vehicles are on the roads since they started in 1954. The company set a strategic alliance with The Fiat Group Automobiles in 2005 to manufacture both Tata and Fait cars and Fait power trains. Since then, the company’s dealership, sales, services and spare parts have greatly increased to over 3,500 touch points (Sauvant, 2008, p.25). Global Distribution Tata Motors has also expanded more since its enlisting in New York Stock exchange in September 2004; thus setting its level up to an international automobile company. The company also establishes several links and association with other companies enabling it to over its goods and services in several countries like the UK, Spain, Indonesia, Thailand, South Africa and South Korea. One of the subsidiaries was the Daewoo Commercial Vehicles Company, which is the second leading manufacturer of trucks in South Korea and the other is the Jaguar Land Rover which was acquired in 2008. This enabled the Daewoo to have new products it its market giving them a chance to export the same product to international markets. Tata Company has grown internationally and established good ties with several international companies (Tata Motors). Since 1966, the company’s products were on the market of numerous continents. This includes Europe, Africa, South America, South East Asia, The Middle East and Russia. It also had some operations in Bangladesh, Ukraine and Senegal. In the year 2011, the company set a joint venture with Tata Africa Holding (Pty) limited to assemble both medium and heavy commercial vehicles ranging from 4 to 5o tonnes in its plant at Rosslyn, North of Pretoria. A venture was also established between Tata motors and Brazil-based buses and coaches manufactures of 51:49, a plant located at Dharwad, to manufacture busses and coaches for India. The company is currently known almost all over the world with its products that can be custom-made to fit the user’s needs and requirement (Tata motors). Strategic Issues Tata is a company that leads with trust. It believes in bringing back wealth to the community they serve. The company is inspired by nationalism, thus being kingpin of several industries of national importance to India. These are the steel, power, hospitality and airlines. This is one of the strategic plans for the company to develop a good relationship with its own country as one of the major users of their goods and services (Tata motors). The company also used two-thirds of its equity through philanthropic trusts to open up state institutions for technology and science, medical research, arts and social studies. Through the trust, the company was also able to establish links with non-governmental organizations dealing with education, social welfare and health of the community at large (Thomsen, 2011, p.10). The company is also focused on new technologies currently available to enable the company widen its territories ...Download file to see next pagesRead More
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