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House of Tata - Case Study Example

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House of Tata Table of Contents 1a. Creation of a group brand 3 1b. Building of equity interlocks among the Tata companies 4 1c. Sale of a part of Tata Industries Ltd. To the Hong Kong based Jardine Matheson Group 5 1d. Revitalization of TAS 6 2. 7 Reference 10 1a…
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House of Tata
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Download file to see previous pages The license raj along with the dominating factor of the red tapes brought into effect significant amount of impact in regards to the irreparable financial bleeding of the business houses and entities. A lot many barriers also emerged in the business scene because of the tremendous opposition from various political parties. With the opening of the Indian economy, foreign direct investment was allowed to flow into the country. With the removal of various government based restrictions, varying amount of investments by the private and family held organizations was allowed in multiple sectors all over the country. It is of high relevance to highlight that the opening up of the economy in regards to foreign and private investments in various sectors promoted a significant amount of business opportunities. It is of high importance to mention that the diverse range of companies that were held together under the highly efficient leadership of JRD Tata has always moved forward and operated in a decentralized structure in regards to tackling the daily business operations. Because of the power of decentralization promoted by the leader JRD Tata himself, the independent set of companies which are centrally owned by the Tatas focused on capitalizing on the various growth opportunities provided by the opening up of the Indian economy. ...
A presence of a single brand would have helped the India’s most popular corporate house to significantly communicate a unified set of value offerings for the company to the markets of India as well as around the world. Talking in regards to the value additions that might have happened in regards to the development of a single corporate brand, it needs to be mentioned that because of the ownership of multiple companies, the Tatas needed a strong and single line of communication that will communicate the brand’s superiority to the others. While in the past, the presence of JRD Tata helped in communicating the values of the group in a central manner, in the recently changing times, a single corporate brand will solve the purpose. Talking in regards to the positives, associated with the formation of a brand, it needs to be highlighted that the single corporate brand based identity will act as a pillar of strength and communication for all the associated companies of the Tatas. Also, it will help in communicating the brand values of the Tatas in the open markets in comparison to other rival brands. Talking in the lines of negativity, it needs to be maintained that the companies will have to stick the code of ethics and values promoted by the entire group. Non failure to address the values promoted will lead to tampering of the entire brand image for the corporate house. 1b. Building of equity interlocks among the Tata companies It is of utmost importance to mention that the Tata group of companies has ownership for multiple companies. Because of the leadership style practiced by JRD Tata, who was credited as the senior most commander of the group before Ratan ...Download file to see next pagesRead More
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