The Family of Tata Corporate Strategy - Essay Example

Comments (0) Cite this document
Summary
THE FAMILY OF TATA CORPORATE STRATEGY By Tutor Institution Date Creation of a Group Brand A brand is a feature that identifies a good or a service and distinctly distinguishes it from other products. This identity may take the form of a name, a design, a symbol or any other feature identical to the created good…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
The Family of Tata Corporate Strategy
Read TextPreview

Extract of sample "The Family of Tata Corporate Strategy"

Download file to see previous pages Ideally, there is supposed to be a group brand allying all the parties to the corporate development of the company as a whole. The pros outweigh the cons since there is a likely fight for market domination and a stated, Tata does not need 42 brands to be able to compete with other established companies like Mitsubishi. It requires one strong brand that will be competitive in the market. One of the advantages of re-uniting and corporately trying to achieve the brand strategies is that there will a tendency to achieve the brand recognition and loyalty by the customers. Formation of the many separate brands according to the owner taste is that there will be a tendency of the brands to confuse the customers. The customers who were even used to one brand in the market will now be divided toward which brand to follow. Another reason why there should be a high level of unity in the brand creation is that there is maintenance of the image of size and quality. The corporate brand will be founded on the basis of economies of scale and will be relevant in the creation of the general image of the company (Wu, Palepu, & Khanna, 2006, p. 2). It will be seen as a strong company based on an established business to the business. Reliability is created when there is a loyalty shown by the customers based on the strength of the company. There are also adverse cons in the proposed corporate branding. There are different companies with different share values on the company. Therefore, here will still be misunderstanding given that the business laws are indicative of the fact that anyone owning more than 51% of the shares owns the company. Therefore, much as the brand will be the same, binding and corporate, there will be every level of disintegration leading to a slow progress if the company. Building Of Equity Interlocks Among the Tata Companies Tata companies have investments in very many business interests. The equity interlocks it has generated over he many years of its existence are evident of the abilities it has generated. If the companies are closely held by contractual agreement, there will be a situation in which all the company management team will put the focus of their efforts on the development of the company strategies. There might also be situations when some agreements are based on mutual consensus. Mutual consensus however is not part of the company operations given the case of Tata and the much strife. It is therefore not easier for a company faced with the situation as it is at Tata to build a group brand. If it is build, there will be a large business empire in operation and will require an absolute corporate operation for there to be success. The advantages of the interlocks are diverse. First, there will be a cost leadership, product differentiation and focus strategy as far as market positioning is concerned. When this happens, there will be a creation of an economy of scale in the company in which case Tata will have low access to inputs as far as costs are concerned (Doole & Lowe, 2008, p. 278). These inputs are a reference to all factors of production in land, capital, labour and entrepreneurship. Therefore, he interlocking in the company improves the competitive position of the company. However, this interlocking takes away the autonomy of the individual companies in the interlock brands. Each brand usually carries its own advantages and the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Family of Tata Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/management/1404379-paper-based-on-a-specific-case
(The Family of Tata Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/management/1404379-paper-based-on-a-specific-case.
“The Family of Tata Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1404379-paper-based-on-a-specific-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Family of Tata Corporate Strategy

Corporate Strategy

...customers. The Toyota companies also down sizes their products in order to evaluate market opportunities and develop the right products with new marketing tactics to capture the markets interests. Strategic Focus and Plan The Toyota Company has three strategic corporate strategies that from its main focus and plan (Lamb, 2011:567). The first focus is the mission statement of the Toyota Company that has facilitated it to crate a more prosperous society in the automotive industry. Through its mission, statement the company aims at achieving a stable and a long-term growth focus in the future. This long-term growth will however be synchronized by various factors like the global economy, local community...
12 Pages(3000 words)Essay

Corporate Strategy

...?Running Head: Analysis of Corporate Strategy of Bank of America on Merger with Merrill Lynch Are Bank of America and Merrill Lynch Good for Each Other? [Name of the Writer] [Name of the Institution] [Name of the Professor] [Course]                    Are Bank of America and Merrill Lynch Good for Each Other?       In the year 2008, it was seen that Bank of America which was valued at $50 billion planned to acquire Merrill Lynch. The acquisition would possibly mark the end of one of the biggest names of finance in the American world. On the other hand, it would be the creation of the biggest bank of the nation. The announcement of the merger led to a fall in the stock price of Bank of America, while an increase in the stock price... Head:...
1 Pages(250 words)Essay

House of Tata

...the process of long term nurturing of the human talent, the Tata Administrative Services actively looks forward to inculcate some of the finest and highly experienced manpower in its multiple companies of the group. 2. The corporate strategy of the year 1995 that was supposed to be implemented in the business group managed by the Tatas has the right mix of ingredients that was necessary for a strategic multi enterprise business group. Talking in an elaborate manner, it is important to highlight that the Tata companies that were part of the business group owned and managed by the Tatas execute their day to day business operations on the...
8 Pages(2000 words)Case Study

Tata Group Global Business

...by the supplier relationship management (SRM), and the instituted group IT roadmap (Gerretse, 2013). The finance strategies have to affect the human resources and Research and Development, such that the plans for the activities held in each functional area have to support those of others to achieve the main aim. Impact of the Organization Structure on the Corporate Culture of the Business Tata group of companies is a mixture of family and other private shareholding individuals and companies. The business organization of Tata companies influences the selection of the employees, who work in the companies and the management structure, which directly links...
13 Pages(3250 words)Assignment

Corporate Strategy

... 13-11-2006 Corporate Strategy The last five years in general and the period since 2002 in particular have been tumultuous for corporations all over the world. Greatly admired companies bit the dust while those were closely written off, staged a splendid recovery. Clearly what works and what does not in business remains an unpredictable as ever. Understanding the process by which existing business/companies become obsolete and new business/companies evolve is what we are likely to discuss so that we can decide in which direction companies may change strategically to grow and perform. Strategy is the direction and scope of an organization over the long term, which achieves advantage for the organization through its configuration... of...
11 Pages(2750 words)Essay

Corporate Strategy

...CORPORATE STRATEGY Sony ERICSSON TABLE OF CONTENTS 0Introduction 1 Overview of Sony Ericsson History 2 Slope of Sony-Ericsson Business Strategy 1.2.0 Sony Ericsson, Mission and Vision Statements 1.2.1 Sony-Ericsson Resource Capabilities 1.2.2 Sony’s Ericsson Porters Competitive advantage 1.3 Stakeholders Mapping of Sony-Ericsson 1.4 People Agents of Sony Ericsson 1.5 Sony Ericsson Ethical Social Issues 1.6 Conclusion and Recommendations 1.0 Introduction Andrews (1997: p. 52) defines corporate strategy as “the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue... , the...
13 Pages(3250 words)Essay

Corporate Strategy

...as operating distribution facilities at locations across the U.S. (PVH Annual Reports, 2008). In regards to the sourcing operations of the firm, according to the Corporate Social Responsibility report, PVH has implemented a ‘Global Human Rights and Social Responsibility Program’ which indicates that the standards for price, quality and logistics are kept on par with the human rights consideration (PVH CSR, 2008). What this means is that the firm self-identifies a global operator and all stakeholders are equally responsible to the firm’s code of conduct. Why PVH is a global firm is important because of the implications is has for the firms strategy. According to the 2008 financial reports more than 30%...
1 Pages(250 words)Essay

Corporate strategy

...Corporate Strategy Table of Contents Introduction 3 Product and Services of Cookson 4 Geographic Scope 7 Critical External Analysis of Cookson Group with Appropriate Models 8 PESTLE Analysis 10 Porter’s Five Forces Analysis 12 Critical Internal Analysis of Cookson Group with Appropriate Models 13 SWOT Analysis 13 Stakeholder Analysis 14 Conclusion 15 References 16 Bibliography 18 Introduction Corporate Strategy is described as a direction by which an organization obtains its predetermined objectives in order to attain business success in the long-run. The creation of corporate strategies comprises the development of scope as well as...
10 Pages(2500 words)Essay

Corporate Strategy

...of Dyson Private Ltd. are taken at the top management level. In order to evaluate the strategic options available for the business, the following are the findings based on the P.E.S.T analysis (Political, Economical, Social and technological) (Pamela, 2004). Political: To begin with the political strategies and conditions impacting the long term corporate strategic vision of Dyson Limited Company, either getting a loan for business expansion such as opening a new factory or raising fund has been made difficult for Dyson Co. This is due to the sanctions on large companies to pay progressive interest on loan this sanction has made loan less reliable and hence forced Dyson Co to alter its strategic...
10 Pages(2500 words)Essay

Tata Motors marketing strategy

...Tata Motors Introduction Tata Motors’ marketing strategy of offering low priced cars is grounded on Porter’s 5 forces analysis. The paper delves on the porter concept, 5 forces. The paper discusses the application of the Porter’s 5 forces concept on one India-based company, Tata Motors. The Porter’s 5 forces concept affirms Tata Motors effectively maximized its scarce resources to retain its revenue leadership in the vehicle market segment. Table 1 Suppliers’ Bargaining Power (A) The suppliers have little bargaining power over Tata Motors (Morrison, 2011). The suppliers...
3 Pages(750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Family of Tata Corporate Strategy for FREE!

Contact Us