We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Laura Ashley is a global British iconic brand. With reference to knowledge management strategies and effective use of technology - Assignment Example

Comments (0)
Summary
Laura Ashley Is A Global British Iconic Brand. With Reference To Knowledge Management Strategies and Effective Use of Technology Evaluate the Role of Knowledge Management in Laura Ashley Achieving Competitive Advantage Table of Contents Introduction 3 Knowledge Audit Link to Strategy 4 Codification 4 Personalisation 5 Various Approaches to KM Strategy 6 Competitive Intelligence 6 Customer Relationship Management (CRM) 9 Technology 10 Conclusion 12 References 13 Bibliography 16 Introduction Knowledge Management (KM) primarily refers to an idea where the most essential resources of an organisation provide suitable knowledge to its employees in terms of operational activities…
Download full paper
GRAB THE BEST PAPER
Laura Ashley is a global British iconic brand. With reference to knowledge management strategies and effective use of technology
Read TextPreview

Extract of sample
Laura Ashley is a global British iconic brand. With reference to knowledge management strategies and effective use of technology

Download file to see previous pages... Through KM, knowledge is appropriately distributed among every member of the organisation in order to enhance knowledge based productivity (Henczel, 2000). Contextually, it has been observed that since the past few decades a majority of the organisations have begun to emphasise on managing workforce in order to survive in a rapid changing competitive environment. KM primarily focuses on this accelerated changing environment through which organisations can transform their entire activities into ‘knowledge work’ and all of its employees into ‘knowledgeable workers’ (Uriarte, 2008; Fao, 2013). Laura Ashley plc is considered one of the leading United Kingdom based organisation whose operations are primarily based on dealing with designing, distributing, sourcing and selling of apparel items, accessories as well as home furnishing products. In the UK, the company operates with over 211 stores in which 134 stores deal with selling activities of various product categories, 54 home stores operates under home furnishing and accessories products and 21 stores act as a gift as well as clearance outlets (Laura Ashley, 2013). The essay intends to discuss the aspect regarding the way Laura Ashley implements KM strategies in order to attain competitive advantages. Additionally, this essay intends to delineate regarding the various approaches of KM strategies which Laura Ashley execute and follow in order to enhance its overall operational performance. Knowledge Audit Link to Strategy Codification Knowledge audit is considered as a systematic and strategic approach towards the dimension of KM by which managers obtain an opportunity to incorporate its diverse operational activities within their organisation. Knowledge audit facilitates to bring efficiency within the productive procedures and also assists to share valuable knowledge amid the internal as well as external shareholders (Botha & Boon, 2003). With the help of well-developed knowledge audit strategies, an organisation can be able to identify suitable strategic directions in order to improve its knowledge based productivity. The objective of this strategy is to influence an organisation to maintain collaboration, coordination and make more consistent approach towards its goals (Hansen & et. al., 1999; Janicot & Mignon, 2012). In order to understand the role of knowledge codification, it is necessary to evaluate the attributes of the strategic options which are primarily implemented by Laura Ashley. With the aid of the KM strategies, the company can improve its work performance and also identify the sources of competitiveness. By emphasising on knowledge codification strategy, the company’s Information Technology (IT) and Research & Development (R&D) departments play an imperative role for sharing the knowledge production information by which it can instantly access and distribute valuable knowledge amid its team members (Che Pa & et. al., 2012; Laura Ashley, 2013). Laura Ashley has primarily adopted and follows two major knowledge audit strategies i.e. codification and personalisation which helps the company to improve ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Knowledge management
This has been as a result of the competitive nature of the business sector that the organizations are dealing in. However, some organizations have managed to achieve this domination of the market and managed to enjoy a competitive advantage at the expense of other companies.
8 Pages(2000 words)Assignment
Brand Management
The most challenging part of this branding progression is to fulfill the promises, which are made with customers through advertisement and marketing. However, the technique of under-promising is an ideal one in these circumstances, which focuses on delivering more value in terms of price, quality and ease of use, than the customer expects.
6 Pages(1500 words)Assignment
Brand management
It deals with defining the brand, strategies to position the brand in the market and delivering the brand. Brand management can be defined as the art of creating and maintaining the brand. A brand image differentiates the brand from its competitors. It also provides a reflection of the business.
8 Pages(2000 words)Assignment
Brand management
In this case, BIG is an example of an organisation that serves s a case study for analyzing the extent to which business strategy can help in the realisation of performance target. Some of the aspects likeable about the experience are the perfect reward systems that Air Asia had introduced for customers.
4 Pages(1000 words)Assignment
CONTEMPORARY BRAND MANAGEMENT
He aimed at providing each athlete with the most standard equipment. In 1920, he made his first shoes by employing the few available materials after World War I. Presently, the range of Adidas products stretches from apparel and footwear to accessories of every kind of a sport.
14 Pages(3500 words)Assignment
Strategic Marketing Plan
Many business practices have changed since the 1990s which need to be addressed by established companies in order to maintain and increase their market share. Many companies that failed to do so had to close shop, no matter how robust they had been performing for decades back.
8 Pages(2000 words)Assignment
BRAND MANAGEMENT
The study also evaluated the role of the marketing mix in supporting the brand. Brand image is often defined as that group of characteristics and alliances that customers associate to the
8 Pages(2000 words)Assignment
Brand management
In this regard, the business must always develop a good relationship with its public as a way of enhancing its brand in the market. Sony Corporation has greatly done much in enhancing its brand in the United
4 Pages(1000 words)Assignment
Managerial Applications of Technology (Business Intelligence and Knowledge Management) 2
of business enterprises and co relationship between the client and service provider has changed remarkably towards positive side of the relationship. Increase the data and computational power serves towards the benefits of the organization. The data availability allows for
1 Pages(250 words)Assignment
Brand management
Some organizations fail because of their inability to maintain their brand name as competition leads to its reputation. Others have successfully managed their brands and achieved their goals. It
4 Pages(1000 words)Assignment
Let us find you another Assignment on topic Laura Ashley is a global British iconic brand. With reference to knowledge management strategies and effective use of technology for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us