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Ethical Challenges - Essay Example

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Assignment #2: Ethical Challenges Faced by Professional Communicators Course Number and Name Name Date Submitted Assignment #2: Ethical Challenges Faced by Professional Communicators Section I. Purpose of the Paper The purpose of the paper is to present ethical challenges faced by selected professional communicators through a closer analysis of three organizations’ code of ethics or standards of behavior…
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Download file to see previous pages Section II. Background Information on Each of the Organizations II.1 The Society of Professional Journalists Background information gathered from the official website of the Society of Professional Journalists (SPJ) has identified its founding date in 1909 (Society of Professional Journalists, 2013). Its existence is embodied in the simple goal of working to “improve and protect journalism… (and is) dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior” (Society of Professional Journalists, 2013, par. 1). It reveals a total of about 9,000 members globally and reportedly operates with an annual budget of about $1.7 million (Society of Professional Journalists, 2013). II.2 The International Association of Business Communicators The International Association of Business Communicators (IABC) was noted to have been founded in 1970 and was designed to provide “a professional network of about 15,000 business communication professionals in over 80 countries” (International Association of Business Communicators, 2013, par. 1). The organization has boasted of having been able to establish 100 chapters globally and expects the number to continue manifesting an increasing trend. II.3 American Marketing Association The American Marketing Association (AMA) was reported to have been established in 1937 and has consistently grown “with over 30,000 members who work, teach and study in the field of marketing across the globe” (American Marketing Association, 2013, par. 1). The organization’s mission was explicitly stipulated towards “leading the practice, teaching and development of marketing knowledge worldwide” (American Marketing Association: Our Mission, 2013, par. 1). Section III. Tabular Listing of Ethical Issues Ethical Issues SPJ IABC AMA Preamble (purpose of the code) For public enlightenment Because professional communicators affect the lives of people To act as stewards in promoting highest standards of ethics Honesty Through seeking the truth and reporting it “fostering the free flow of essential information in accord with the public interest” (IABC, 2013, par. 7) “– to be forthright in dealings with customers and stakeholders” (AMA, 2009, p. 2) Do No Harm “Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect” (SPJ, 1996, p. 1) “refrain from taking part in any undertaking which the communicator considers to be unethical” (IABC: Articles, 2013, par. 5) “avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make” (AMA, 2009, p. 2) Acting Independently Avoiding conflicts of interest (SPJ, 1996) “do not accept undisclosed gifts or payments” (IABC: Articles, 2013, par. 10) Through ethical values of fairness and transparency (AMA, 2009) Be Accountable Provide accurate information and solicit public’s response (SPJ, 1996) “disseminate accurate information and promptly correct any erroneous communication” (IABC: Articles, 2013, par. 2) Through the ethical value of citizenship, responsibility, and transparency (AMA, 2009) Other Ethical Values Credibility, Freedom of Speech, Cultural Sensitivity, Conformity to Legal Laws, Acknowledging the words of others, Confidentiality (IABC, 2013) ...Download file to see next pagesRead More
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