The Importance of a Strategic Plan for the Success of Kinko Printing Company - Essay Example

? Kinko Printing Company Strategic Plan The Importance of a Strategic Plan for the Success of Kinko Printing Company Introduction The development of an effective and a pragmatic strategic plan has turned out to be an incredibly vital activity in contemporary corporate world. Strategic planning is an organizational management initiative used to strengthen operations in an organization, set organization’s priorities, identify the most profitable means of using the available resources and develop a plan to ensure that, stakeholders and employees in an organization are committed towards attaining the set goals and objectives (Dalton, Jennifer and John, 2003). Being an all-inclusive initiative, business strategic plan offers a platform for basic decisions essential in shaping and guiding the organization’s development and operations. A successful and effective organization plan addresses not only the organization’s actions and activities, but also it helps in the identification of determinants for its success. As defined, a business’s strategic plan is a comprehensive collection and evaluation of organization’s operations and processes used to systematically align and coordinate actions and resources with vision strategies and company’s mission over a specified planning period (Allison and Judy, 2005). The Importance of A Strategic Plan An effective strategic plan will help the Kinko printing company to reinforce its activities in order to be totally committed towards a continuous development. A strategic plan will as well allow the Kinko printing company to anticipate and adequately prepare for possible changes in the organization. A part from predicting future changes in the business, strategic plan will also offer an opportunity for Kinko printing company to evaluate and analyze its process and systems (Laycock, 2003). To facilitate success in the organization, it is essential for stakeholders to critically review the strengths and weaknesses of the organization’s systems and processes. A review of the organizational systems and processes will offer an opportunity for Kinko printing company to evaluate different process and systems in the company and make the necessary changes in the organization operations. Strategic planning will help Kinko Printing Company to identify the existing strengths in the company (Park and Dabney, 2001). Strategic planning will as well play a very essential role in helping the company to improve its decision-making processes. With an effective strategic plan in place, the Kinko printing company will be in a position to make effective day-to-day decisions that will facilitate the achievement of both long term and short-term goals of the organization. Furthermore, planning will significantly reduce stresses and confusion associated with abrupt action in solving emerging problems. Strategic plans will as well help the Kinko Printing Company in promoting effective stewardship (Barry, 2001). Through effective strategic plan, all stakeholders at Kinko Printing Company will be accountable to each other. Strategic planning will also play a very essential role in building trust among the company’s financiers. Despite helping the organization to use the available resources in a transparent and responsible manner, strategic planning will enable Kinko to promote effective stewardship. Mission Statement The Kinko Printing Company seeks to provide quality printing and other related solutions at a reasonable cost to its customers The Importance of the Mission Statement to Kinko Printing Company Mission statement will serve as reference point in explaining the purpose of the organization. Additionally, mission statement will serve as a reminder of the goals and aspirations of the company. The mission statement will also play a very essential role in informing the company’s employees and other stakeholders on the mission of the organization as well as the company’s long-term plans. A part from expounding on the long term aspirations of the organization, a strategic plan will also help the company in coming up with a culture that will be integrated in the overall activities of the company. Moreover, mission statement will as well play an incredibly significant role in advancing the company’s investment returns. In addition, mission statements will also help in doubling the returns on the company’s equity. Vision Statement To be the preferred provider of choice for organizations’ and individual customers in printing and related solutions How the Vision Statement Supports the Company’s Mission The vision statement directly supports the company’s mission statement. Offering high quality services as stipulated in the mission statements helps the company in attracting and retaining its customers. Dealing with different and numerous customers will also play a very fundamental role in improving the quality of services and products offered by the company. Being the most preferred service providers will as well be very helpful in reducing the cost of offering services to customers. This is due to the fact that, being the most preferred service provider will significantly reduce the resources and time required in the advertisement and promotion process. The Kinko Printing Company Objectives The Kinko printing company’s main objective is to become an integral contributor to its customer’s financial success. The financial success of the company’s customers will on help the company to increase its production and profitability as it will result to the existence of many customers who are willing and able to use the company’s services. In general, the financial success of the company’s customers will help the company to increase its customer base. The objective supports the mission statement in that, financially stable customers will be able to pay for quality services at any price. The objective supports the vision statement by increasing the number of customers who are willing use the company’s services at the stipulated prices The Kinko Printing Company has an objective of increasing the quality and value of the printing products and services for its customers. This objective will help the company to provide the required and quality services to its customers. Moreover, the objective will significantly increase the company’s profitability and necessitate development. In supporting the mission statement, the objective will help the company to spend time with its customers. Spending time with customers will help the company to understand customers’ needs and the most effective means of improving the quality of their services to meet customer demands. The objective will support the vision statement by developing printing services and solutions to meet customers and business needs and demands. Meeting customers’ demands will increase the number of customers willing to use the company services. The Kinko Printing Company has an objective of reducing complications that are associated with conducting business with its customers. This objective will reduce the company’s operation and management costs. The objective will equally bridge the existing gap between the company and its customers. The objective will support the mission statement by simplifying the ordering process, resulting in improved service delivery. The objective will as well help in offering education to customers on the quality and cost of services and products offered by the company. Moreover, the objective will support the company’s vision by facilitating customers’ survey to access their satisfaction. The forth mission of the Kinko Printing Company is to publicize the company’s products and services. The objective will help the company to increase the number of its customers. A large customer base will increase the company’s profitability. The objective supports the company’s mission by publicizing and quantifying the quality of products offered by the company. The objective as well helps the company to gather relevant information that would help to improve the quality of their products. The objective supports the company’s mission by adding value to the products and services offered by the company The Kinko printing company also has an objective of improving its staff’s capability and competence. The objective helps the company to identify the staff needs and the most effective means of fulfilling the identified needs and demands. The objective supports the company’s mission statement by improving the quality of service offered by the company’s employees to its customers. The objective supports the mission statement by improving both internal and external communication and collaboration among all stakeholders in the organization. References Allison, M., and Judy, K. (2005). Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook, Englewood Cliffs, NJ: John Wiley & Sons Barry, B. (2001). Strategic Planning Workbook for Non-profit Organizations, St. Paul, MN: Amherst H. Wilder Foundation Dalton, J., Jennifer J., and John, M. (2003). From Scan to Plan: Integrating Trends into the Strategy-Making Process, Washington, D.C.: American Society of Association Executives Laycock, K. (2003). Strategic Planning and Management Objectives, the Non-profit Management Handbook: Operating Policies and Procedures, ed. Tracey Connors, New York, NY: John Wiley and Sons Mintzberg, H. (2002). The Strategy Process, fourth edition, Englewood Cliffs, NJ: Prentice Hall Park J. and Dabney, G. (2001). Strategic Planning and the Non-profit Board, Washington, DC: National Centre for Nonprofits Boards. Read More