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Marshalls - Assignment Example

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Recommendation Paper for the Off-Price Store “Marshalls” Marshalls is a large departmental store based in U.S and owned by TJX companies. Marshalls operates in over 42 states with more than 750 conventional stores. The company deals with home fashion, career clothing, Christmas presents, and baby shower gifts among other wares…
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Download file to see previous pages Indeed, shopping at Marshalls is a hectic and tedious process that consumes a lot of time. As such, finding the right item and in the right size is always a big challenge to the customers (TBF, 2011). This paper therefore proposes that Marshalls adapt a new in-store technology to serve customers faster and more efficiently, handheld devices for employees, use of item-level RFID to better track, and manage its inventory. Consequently, I will consider Macy’s shoes department as an example. To achieve this, I will detail all the benefits of this technology and the approximate cost of installing this technology in Marshalls. Indeed, the Macy's has adopted the recent technology to enhance store shopping. Indeed, the Macy’s technology seeks to expand online inventory and store-to-door fulfillment capabilities. The system is Wi-Fi enabled in brick-and-mortar stores. Additionally, the system uses item-level RFID to better track and manage the inventory. It also collaborates with Google to facilitate store maps and mobile-enabled payment. As such, the Macy's can be a very significant technology in perfecting the shopping experience in Marshalls. The device is significantly portable due to its remote control-size. The clerk takes a quick scan of a bar code on the shoe, types in the customer's size and the machine subsequently establishes whether the store has the shoe in stock. This promotes a masterpiece in the shopping experience. This facilitates instant service to the customer without the clerk not physically going to the back room to check the availability of the reference item (Clough, 2012). Indeed, the device can instantly search for the item in the context of type, name, and size without running to the back room. The device therefore speedup service, improves convenience and portability. The device equally sends a message to a subordinate staff in the back room informing him of the customer’s choice and even proposing the closet door for the worker to deliver the item to the customer. More so, the device allows for time saving in serving one customer thus allowing the clerk to serve more customers especially during weekends and holidays. Indeed, the clerk can use the saved time to introduce the first customer to other options thus increasing customer base. The system equally allows the customers to view various products online on the screen as well as allowing them to touch the real items. As such, the device allows the company to display more merchandise that floor space or inventory limits. Moreover, the Google maps partnership allows the customers to navigate the stores and enable tap-and-go mobile payments through the Google Wallet (Giannopoulos, 2012). As such, this device has enormous benefits that can add value to Marshalls Company. This would highly facilitate effective service to the customers in a faster and more convenient manner. It will similarly help Marshalls to better track, and manage its inventory. More so, it will accord service to more customers, enable the workers to work effectively, and generally improve sales turnover in Marshalls. Nevertheless, the installation of such a device at the Marshalls Company is a costly affair. Indeed, in accompany with branches worldwide and resounding numbers of customers, kit would re4quire to have a device for every ...Download file to see next pagesRead More
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