We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Lenovo - Case Study Example

Comments (0) Cite this document
In the year 2011, Lenovo has overtaken industry leaders such as Dell by becoming the world’s second largest personal computer manufacturer and by October of this year, it has effectively toppled Hewlett-Packard as the number one PC vendor (Gupta and Yee 2012). …
Download full paperFile format: .doc, available for editing
Polish This Essay94.4% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Lenovo has declared its might in its website, detailing the expanse of its operations. To quote: Lenovo is a US$21 billion personal technology company... We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries… We are defining a new way of doing things as a next generation global company (Lenovo 2012). It is interesting, hence, to know that Lenovo has had humble beginnings and, more importantly, it is a technology company that emerged from China, a developing economy and outside of the Silicon Valley. The company started modestly as a spinoff of China’s Institute of Computing Technology, a research institute of the Chinese Academy of Sciences (Tsui, Bian and Cheng, 2006, p.303). From there on, it began supplying parts and building computers for technology companies such as IBM. Lenovo, which operated under the name of Legend Holdings during its early years, gradually became a dominant PC maker in China. By 2003, it began its internationalization ambition. According to its CEO, Chuanzi Liu, “With a 30 percent share of the Chinese PC market, Lenovo realized that its opportunity for further domestic expansion was limited,” and that “Since the global PC market was estimated at around $200 billion, it could pose huge potential for us (p.574).” ...
In order to tackle market globalization, there are many barriers involved and the type of operations management required is radically different from its own. The organization has effectively identified these problems themselves: 1) the organization did not have a brand name that could invoke worldwide recognition; 2) Lenovo did not have a strong presence in the world market; and, 3) there is a lack of human resources to effectively run and manage a truly global company (Liu, p.574). In internationalization and, much more, in the case of being a multinational company, the operations such as those involving organizational culture and human resources are very international in scope and must adhere with international standards and norms while ensuring a high degree of integration and responsiveness at the same time. Lenovo was able to address the problem and its complexities in a bold and ambitious move. In 2005, it acquired IBM’s PC business. This strategy addressed several critical challenges that it had identified previously. It boosted the organization’s global brand by “piggybacking” on IBM’s reputation and the company’s products such as the ThinkPad brand (see Lenovo’s performance during this period in Fig. 1). This enabled the company to penetrate lucrative markets such as the United States, as well as additional market segments that IBM and its acquisitions were particularly known for such as large enterprise, midmarket and, most particularly, laptop computers (Gupta, Wakayama and Rangan, 2012, p. 195). The OM involved is aligned with the “springboarding” approach that involves the acquisition of critical resources at home and abroad in order to penetrate markets, compete with rivals and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Lenovo Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Lenovo Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1463306-case-study
(Lenovo Case Study Example | Topics and Well Written Essays - 1000 Words)
Lenovo Case Study Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1463306-case-study.
“Lenovo Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1463306-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Porter's Industry Analysis
d there are newer products that are being launched every other day, apple is undoubtedly the present leader but things may change within no time. Dell, Hp and Lenovo give apple a run for its money when it comes to computer hardware. Media player and Windows operating system are the two main rivals of apple when it comes to playing music.
3 Pages(750 words)Case Study
Marketing Plan for Dell India Sales
A detailed SWOT analysis for the company's extended business in the sub-continent is done to identify and develop strategies of operations in this region. The core strategy and the marketing mix that it is considering are also evaluated for framing the marketing strategy.
18 Pages(4500 words)Case Study
Lenovos Brand Strategies
in the year 2005 (Chao 2009). Right now Lenovo knows that there exists no more scope for profitable mergers and acquisitions. Hence, the firm is bent upon pursuing a potent branding and marketing strategy to cash on the rapidly growing demand. Pursuing a China centric strategy is pivotal for Lenovo in the sense that more then 40 percent of Lenovo's revenues are collected from China (Chao 2009).
6 Pages(1500 words)Case Study
Any company of the ones in the Quesation paper
IBM is one such company and is probably one of the world's best known companies. IBM was found towards end of 19th century as a machine producing tabulating machines. But now, it has grown over the years and now it is the world's largest IT Company. IBM's secret of survival has been it has constantly changed according to market conditions and requirements of customers.
8 Pages(2000 words)Case Study
Dell Marketing
That given, the company had diversified its strategy by placing greater emphasis on the Asia-Pacific market, where the industry segment remains on a considerable upswing. A key emerging market which has delivered tremendous returns for the company is China, which accounted for 45.7% of total unit shipments in the Asia-Pacific (p.14).
2 Pages(500 words)Case Study
Chinese Economy Case Study
Both EPZs and SEZs promote investments in export oriented activities but SEZs have become a prime catalyst for regional development in China. This is because of their diverse products and services. Asian EPZ's restrict their foreign investments to manufacturing.
3 Pages(750 words)Case Study
DQ1 Case Lenovo
An advantage of using a focus brand is that it consolidates the marketing expenses of the company. “The health of a brand needs to be critically maintained and managed if it’s to contribute sustained value to customers and brand owners over the long
1 Pages(250 words)Case Study
International Human resource Mangament
in this global company and this is being manifested in the increase in non-Chinese employees from other parts of the world coming to work in China (Harzing and Pinnington, 2012). First is to have a team comprising of different racial groups working in that company in order to
1 Pages(250 words)Case Study
The company is best known for its personal computers, which is the primary revenue generator of the firm. Dell operates in several overseas location which includes American, European, Asian and Middle East
9 Pages(2250 words)Case Study
Harvard case study
Besides, it enables any company to manage the work force in the process of timely completion of projects and extension of the business longevity1. Therefore, it
4 Pages(1000 words)Case Study
Let us find you another Case Study on topic Lenovo for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us