We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Lenovo's global strategy - Assignment Example

Comments (0)
(Source: The Digital Reader 2012) LENOVO’s Global Strategy Please take care about the learning outcome: 1. Identify some of the key patterns and trends in international business activity 2. Explain the theoretical underpinning of the globalisation process and be familiar with the institutional framework which supports it 3…
Download full paper
Lenovos global strategy
Read TextPreview

Extract of sample
Lenovo's global strategy

Download file to see previous pages... Apply the analytical underpinnings of international business to real world and up-to-date case study situations in order to inform and direct international business decision-making. As explain in page no:3 of the Moodle guide. The question no 2: 2 (a) Using one specific Multinational Company (MNC) that is headquartered in one of the following countries- Brazil, Russia, India, China or South Africa, Mexico, Nigeria or Turkey - identify and critically evaluate the strategies used by the company to internationalise. (50%) Guide – 1800-2000 words. Learning Outcomes 1, 2, 4 & 5 (b) What recommendations, i.e. future strategic direction, would you make for the MNC to sustain its competitive advantage? (30%) Guide - 1000 words. LO: 4 & 5 (c) Structure, format & standard of English (10%) (d) References and referencing skills (10%) This assignment is an investigation of Lenovo’s initiatives and strategies in order to expand overseas. As a Chinese company, it adopted a hybrid internationalization model (hence the claim of “new way” and “next generation” in its self-description) that is typified by the Chinese socio-cultural characteristics such as collectivism and long-term orientation in tandem with conventional methods of international expansion and strong state intervention. Lenovo, today, is one of the leading global manufacturers of computers. In its corporate website, the expanse of the organization was described in the following statement: Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor. We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries… We create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company (Lenovo 2012). This achievement is a result of a daring global strategy of a Chinese firm with humble beginnings to become one of the multinational companies (MNC) in its industry. The Chinese Context The Chinese government plays a strong role in the manner by which domestic firms began to pursue MNC ambitions. This is revealed in many empirical studies examining the motivations of China’s outward FDI (e.g. Taylor 2002, Deng 2004, Liu and Li 2002 and Zhang and Filippov 2009). The current policy is radically different from the Chinese position during the “open door policies” in the 1970s and the policies adopted when China became a member of the World Trade Organization (Sung 2009; and, Bhattasali, Li and Martin 2004). During this period, China’s policies were more focused on dealing with the global trade flows (Laal and Albaladejo, 2004). The policy trend favors a more aggressive outward flow of direct investment. As a matter of fact, it is part of public policy. China mandated that companies should go global (Bell 2008, p.254). This mandate entailed support that covers the legal, financial and political aid from the government. What this means is that loans are available, the domestic conditions for business is favorable (such as streamlined business approval process), and the mechanisms that encourage production, sales and exports are in place. For instance, China created key agencies that approves and facilitate export ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Business strategy in global environment
It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximised.
16 Pages(4000 words)Assignment
VF Brands : Global supply chain strategy ( case study )
Impact of this Strategy This would help the organization to reduce cost in order to operate successfully in competitive market place. This strategy had performed well for several years but it had some drawbacks too. Lack of trust and co-ordination between the apparel organizations and suppliers led to long lead time and higher inventory.
6 Pages(1500 words)Assignment
Innovation and Global Strategy
ormance and improving competitive position of the firm. Survival and growth of a firm “depends on its ability to balance the exploitation of existing knowledge with the exploration of new possibilities” (Cantarello, Martini and Nosella, 2012, p. 30). This can be done by developing ambidexterity capability.
8 Pages(2000 words)Assignment
Business Strategy in Global Environment
These can only happen when they practice a strategic management in relevant to situation. Managing key relationships at all levels of business is essential for effective global strategy. The complexity of this task rises exponentially for larger and more diverse companies as the problems felt by all multinational players are remarkably similar at a basic level.
10 Pages(2500 words)Assignment
Global Marketing Strategy
The first part of the study will be discussing the current state of non-food commodities in the supermarkets of THAILANDand Bangladesh. In this part of the study a discussion on recent studies on the consumption of the buying public in non-food products (Business Wire, 2007).
12 Pages(3000 words)Assignment
Global Marketing-Strategy and Practice 1
There is growing need for market research and analytical insight of regional trends that shape customer needs and behaviour. The report provides a deeper understanding of the strategic marketing position for Chili’s a
12 Pages(3000 words)Assignment
Managing strategy in the global marketplace
Taking the necessary steps to commercialize research is a fundamental milestone towards ensuring that the Education & Training Services industries apply this as a source of competitive advantage in the global market (Conference Board, 2014). Through
2 Pages(500 words)Assignment
Global Strategy - Benchmarking
an organization in the above case, the best benchmark for such scenario is to identify an organization such as IKEA furniture that has had experiences then evaluate various means that they used during implementation (Baldegger, 2012). Apparently, benchmarking constitutes
3 Pages(750 words)Assignment
Global Strategy Management - Cultural Considerations
Relationships are a cultural consideration that I would take into account in designing my company’s strategy to expand in to India. To do this, I would advise that our company representatives in India cultivate respect and trust with potential
2 Pages(500 words)Assignment
The strategic alliance would enable Nokia to use Microsoft Windows Phone OS as its primary operating system in its high-end smartphones. Nokia entered into this alliance to try and regain its declining share in the global smartphone market
13 Pages(3250 words)Assignment
Let us find you another Assignment on topic Lenovo's global strategy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us