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Ebay cultural analysis - Essay Example

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EBay Cultural Analysis Name: Institution: Part One EBay is one of the largest global online market regions that brings together over 100 million people across the globe to do business together (Miner, 2011). It enables almost anyone to buy or sell practically anything through the internet…
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Download file to see previous pages These elements that define the culture of an organization are not constant, they change with time and it is the change of these elements that define culture change and hence the reputation and direction of the company. There are several cultural changes that have been initiated in EBay since its inception and these changes have resulted to a number of implications. The first cultural change initiated by the company was not localized to the company but to the whole world. The company changed the way the world does business. It initiated transitions from buying and selling physical commodities to a wide extension of commodities that include diverse services. The company also revolutionized the payments methods in business transactions y introducing paperless cash transfers such as PayPal (Griffin 2012, p 79). This is an online payment method that allows buyers and sellers to purchase and sell commodities online without handling cash. This has not only improved the efficiency of carrying out business transactions, but it has also enhanced security in business. The company has also initiated a communication culture between its employees and its customers. In the early days of the inception of the company, there had been poor communication strategies and many customers filled the company’s website with messages filled with dissatisfaction. Therefore, the company introduced a strong culture of communication by creating several interfaces and platforms of communication between the company and its employees (Ashkanasy 2011, p 82). The company also included the use of social media and channels in its communication culture with its employees and this assertion is attributed to the rapid changes in the levels of technology in the world. The other culture change that has been observed in the company is its responsiveness to its shareholders. The company initiated a mechanism that will ensure that all the concerns of their shareholders are met within the shortest time possible (Bevan & Wengrow 2010, p 18). The company changed its buyer and seller cultures a great deal by adding the aspect of shareholders involvement so as to include them in its short term and long term development plans. All the above described cultural changes that took place in EBay had a number of implications that accompanied them and the business environment as a whole. These were both positive and negative implications as will be described below. Taking a look at some of the positive implications that impacted the organization was increase in the number of products. This in return led to increase in the number of sales and consequently, increase revenue collection (Halal 2005, p 59). This was extremely significant as it led to overall increase in overall business turnover. All these continued to provide more energy in terms of financial resource to stir up the organization in the quest of attaining their set goals and objectives. In addition to this, there was improvement of interpersonal relationship between the staff, both junior and senior managerial staff. The flow of information significantly improved as a result of these cultural changes and as a result business could be carried out in a well orderly fashion and thus led to increase in quality of service. The customer is always the determining factor in any business entity. Therefore, by the organization having the capability offer quality services and goods, ...Download file to see next pagesRead More
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