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Management - Essay Example

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Management Paper 1 Business environment is a term used to refer to the external and internal environments in which a particular business is operating in. M. Weimer states that business environment is a term used to refer to the set of circumstances, such as political legal and economical circumstances in which the business is operating and functioning (Weimer 1966)…
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Management
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Download file to see previous pages Internal forces of business environment include: strategy, employees and its own culture. External forces of business environment include government, climate, political and economic conditions. Business environment is of utmost importance to an organization and a manger has to work while monitoring the external and internal sources of business environment and either change or continue its operations in accordance to the changes in the business environment to remain successful and increase profitability of the organization. If managers are able to keep a watch on its business environment, they can benefit from opportunities available in the environment, they can counter the threats and weaknesses that are available in the internal and the external business environment and further enhance the strength of the business. For example: Managers need to continuously monitor the changes in the demographics of the country in which it is operating in so it can adjust its marketing and human resource activities accordingly and benefit from opportunities. ...
People may have a desire to purchase a good or service, but their desire does not create a market. A market is created with a customer can be qualified as able to make a purchasing transaction. Customers are only qualified to make a purchase if they have an existing need that needs to be satisfied, have the ability to make the purchasing transaction, have monetary resources to conduct the transaction and have the power to complete the transaction. Contemporary society consists of connections between human beings; market is a network that creates such connections by connecting buyers and sellers. When humans of the contemporary society interact with each other, they achieve wellbeing and the conditions of their life increases. Markets provide individuals with goods and services to satisfy their needs which help in improving the conditions of individuals and leading to well being of the society. Works Cited Weimer, Arthur M. Business Administration: An Introductory Management Approach. Homewood, Ill: R.D. Irwin, 1966. Print. Paper 2 One of the major elements in the marketing mix is the place of distribution of product. Distribution is regarded as the procedure through which a good or service is made available for the consumers to consume by a manufacturer or business making that product or service (Longenecker 200). The activity of distribution can be conducted through direct and indirect methods. This form of transfer of products from the manufacturer to the consumer is conducted through one of the options of channels available to the producer. Channels are referred to as organizations that are dependant on other organizations and all these organizations combine ...Download file to see next pagesRead More
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