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Innovation of Emirates 2 - Essay Example

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Innovation of Emirates 2 (Name) (Institution) (Course) (Tutor) (Date) Introduction Emirates Airlines has been described as one of the world’s fastest growing airline and has profitability second only to Singapore Airlines (Graham, Papatheodorou and Forsyth 2010)…
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Innovation of Emirates 2
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Download file to see previous pages Appraisal of the Organization The Emirates Airlines has had a profitable run for a while now, and this calls for an in depth look at the company. This will involve looking at the company’s strengths, weaknesses, opportunities that the company has and the threats that the company has to its profitability. Strengths of the Airline As seen above, the company has managed to be profitable within the economic downturn that has faced many of her competitors. This certainly points to the strength that this company has to its advantage. One strong point of this company is the level of stability in terms of management that the company has. In light with this, the company is able to transact with its clients who have a high level of trust that the company will deliver when it promises to do so. Another upside to the state ownership is the fact the company has a secure source of funding for its existent or future plans. Unlike most other airlines that compete with the Emirates Airlines, the issue of funding does not bring in as much headache as it does to a lot of her competitors. This is because the state is in complete control of the airline and has a much wider purse with which it can fund the airline’s operations. This, to a large extent explains why the company has been able to remain successful in the long run. The airline is also committed to the use of technology in improving its services. The company has embraced the use of online booking of its tickets as a way of easing congestion as well as improving the overall customer experience. The company has adopted the use of Verified by Visa (VbV) technology (Pan and Polishuk 2004). This is a move that has been calculated to ensure that the airline has a safer mode of transaction with its clients. Aside from that, this technology is also poised to place the airline on a leadership vantage point in relation to its competitors. In addition, this has the advantage of mounting the trust that the clients place on the airline securing their return services. The airline has also strength in terms of the services that it offers to its travellers. The premium customers will get a limousine ride from their homes or office to the airport (Shaw 2011). This action, which is part, of the company’s product differentiation strategy, is calculated to encourage more clients to explore the premium package. This is further accentuated by the services that the clients will get once they arrive at the airport. These services include a kerbside check-in facility to eliminate the hustle of carrying heavy language into the terminal and further a luxurious lounge and ease for the passenger during checking-in (Shaw 2011). This, obviously remove many of the hustles that go with travelling. Therefore, this has had the effect of ensuring that customer loyalty is upheld as well as customer comfort throughout their travel. Weaknesses of the Airline The airline has a number of issues that limit its performance. Some of these issues have a lot to do with the ownership and by extension the management of the airline. Accordingly, the government, having full ownership of the airline highly controls the running of the airline’s operations. The government’s say in the running of the airline is a hindrance in many times (Betz 2010). Though the government having a say in the airline is not such a bad thing in the ultimate outlook, it may constitute interference when it decides to overhaul a decision that the airlines’ ...Download file to see next pagesRead More
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