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Business Strategy Assignment - Essay Example

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BUSINESS STRATEGY ASSIGNMENT Table of Contents Introduction and Case Background 3 Problem Identification and Analysis 3 Lack of Motivation 5 Lack of Incentives 5 Inappropriate Incentives 5 Leadership Issues 6 Teamwork 6 Generation and Evolution of a Range of Alternative Solutions 6 Motivation 6 Introduction of Incentive Schemes 7 Training 7 Leadership 8 References 9 Introduction and Case Background Always Spotless (ASL) is an Edinburgh, UK based cleaning agency owned by Kenneth Renwick…
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Download file to see previous pages Since then has undertaken a management course at Edinburgh Business School and tried to implement a number of organisational changes which could motivate his employees to perform better and add to the profitability of the agency. Kenneth tried to apply his learning from the MBA course to implement the transformational leadership style in ASL through different means and making radical changes through the introduction of many new policies. However, most of the new policies introduced by Kenneth did not prove to be fruitful for the agency and a number of issues were found to have crept up as a result of such initiatives taken up by Kenneth. This study entails analysing these issues and problems associated with ASL. Different recommendations have also been made in this study, which can help Kenneth in transforming the fortunes of ASL. This study would try to provide various alternative solutions to eradicate the existing problems faced by the organisation, and help it to increase its productivity and perform better in the forthcoming years. Problem Identification and Analysis The analysis of various issues concerning ASL has been discussed in this section. Most of the issues are related to each of the new policies that have been introduced by Kenneth. First of all, he introduced a mission statement for the organisation. It stated that, “Our aim at Always Spot-Less is to be the preferred supplier to both our existing and future clientele. We will strive to achieve this by providing an exemplary service, attention to detail, competitive pricing and undertake that we can achieve excellent value whilst maintaining the highest standard in this industry. We will value and listen to our customers.” This mission statement was introduced by Kenneth with the objective of driving all the employees of the organisation towards working for a unified goal or objective. The mission statement of a company mainly highlights the purpose and what it intends to accomplish in the forthcoming future (M3 Planning, 2008, p. 1). Developing a good mission statement and making it work for the company requires a good understanding of the organisational values and identifying concrete objectives for the company (Talbot, 2003). However, this mission statement is too complex and the organisational purpose is not clear. Moreover, the objectives of the company have also not been identified clearly. The Theory Y management style was introduced by Kenneth for his cleaners. The two factor theory was introduced by Douglas McGregor. This theory is on the basis of two views of X assumption and Y assumption. X assumption are conservative and Y assumption are modern in style (Hollyforde and Whiddett, 2002, p. 144). Implementing Theory Y in the organisation meant that the organisational staff in ASL were no longer being supervised by Kenneth. He thought that this might self-motivate the cleaners of ASL. However, it did not work and the workers of ASL were found to be poor decision makers and they were more concerned about earning money for themselves rather than thinking about achieving the organisational goals or objectives. Next, Kenneth also arranged for weekly meetings for all his staff to discuss the finances and latest developments at ASL. This was done with the motive of making the ...Download file to see next pagesRead More
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