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The Link Between Competitive Advantage and Corporate Social Responsibility - Article Example

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The writer of this essay uses the concepts from Porter and Kramer’s article, “Strategy and society: the link between competitive advantage and corporate social responsibility” to choose a company’s product or service and identify the societal needs and benefits…
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The Link Between Competitive Advantage and Corporate Social Responsibility
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"The Link Between Competitive Advantage and Corporate Social Responsibility"

Download file to see previous pages In reference to McDonald’s corporate social responsibility, the company is taking action, maintaining openness in communication with its customers and shareholders. For instance, the company has adopted socially responsible programs in order to engage the community its operation and be responsible for its activities. For example, as part of it being socially responsible, McDonalds has formulated a way of engaging communities in operations through community-based projects that benefit the society. More so, the company works with its suppliers to promote socially responsible behaviors or practices in its supply chain as an integral part of the company’s supply chain strategy. McDonald has a strong social responsibility program that aims to incorporate societies in the management and operation of the company. The company has included several things in its social responsible program that aim to make it more socially responsible. For instance, they have implemented service program that aim to develop sustainable agriculture, employment policies and practices, health and nutrition. The company has environmental principles that aim to attain a sustainable society in more than 117 profitable growth restaurants globally. Additionally, in order to ensure that it achieves employee experience and employ a diverse long-term target, it has acknowledged that it has a strong community workforce. The McDonald House program ensures that children in vulnerable communities can receive medication and dental treatment in order to improve their health. The harm that could be embodied in these services is that it may stop funding some programs because some groups especially in Asian countries are opposing it. Charitable work may contribute to the sustainability of society. However, McDonalds provides little basis for balancing long-term objectives against short-term costs they incur (Porter and Kramer 82). Therefore, managers at McDonalds need to approach CSR program strategically in order to be competitive and remain in the market. 2) Choose any ethical dilemma and using the concepts in Paine’s article “Ethics: a basic framework”, describe your recommended course of action using the following questions: Is the action consistent with the actor's basic duties? Does it respect the rights and other legitimate claims of the affected parties? Does it reflect best practice? Is it compatible with the actor's own deeply held commitments? Markets are sometimes unethical but market participants usually make ethical decisions about people and practices they meet in the marketplace. A basic moral duty is to act or not act in a certain way. Duties are owed to other parties such as the company, customers, public, and the company. Wal-Mart Company has been faced with an ethical dilemma regarding the decisions of its store manager to embezzle employee’s bonuses. Wal-Mart managers are usually faced with conflict of interest in that they find it difficult to make decisions because they do not know whether their decisions are right or wrong. Self-interest at Wal-Mart made the company lose over $50 million in that the store manager took the company’s money inform of many incentives provided by the company to the workers. These incentives are part of bonuses that the company provides to its store managers. This manager did not respect the dignity of the people that are employed by Wal-Mart. ...Download file to see next pagesRead More
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