Environmental scan refers to collection of information about an organizations’ marketing environment. It therefore includes both internal and external environmental factors that influence an organization’s competitive advantage in its market…
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Environmental scan for McDonalds Company
This paper seeks to conduct environmental scan for McDonald’s Company and General Motors Company.
One of the organization’s internal environmental factors is its human resource strategy that has a specialized training program for its personnel. The company makes significant investments into this initiative to develop a strong human resource base for efficiency and effectiveness towards a quality driven competitive advantage. The company also has acculturated quality production that has established its admiration among consumers who are satisfied with the organization’s products. Similarly, the organization, in its management and operations, is dynamic and flexible to different cultural needs across its diversified market. As a result, the company is able to meet its customers’ needs and expected utility. The organization also operates under strict food safety policy in which raw materials are only accepted into production processes if they meet safety standards (Marketing, 2012). A number of challenges also characterize its internal environment. The company for example faces a high employee turnover leading to more investment in recruiting and training new employees. Such a high turnover rate also destabilizes implementation of policies and organizational culture that has to be continually reinforced. The organization’s profitability has also been unstable and therefore unpredictable. This means that long-term financial plans cannot be established with certainty because it is difficult to obtain a reliable forecast of the organization’s profitability (Marketing, 2012). External environment External environment refers to factors that emanates from outside the organization and which the organization has no power to control. McDonald’s external environment includes political factors, economic factors, technological elements, socio-cultural aspects, physical environment, and competition among other factors. Political factors define to rules and regulations that control the organization in its operational localities. Being an international organization, McDonald’s is subjected to different local laws and international regulations that shape its operations. As a result, the management should be informed of the laws and political systems in regions where the company’s branches operate. It should also be flexible to adjust to any changes in regional laws that will affect its subsidiaries (Vrontis and Pavlou, 2008). The organization’s economic environment defines demand for its products and trends in consumers’ spending habits. It is therefore susceptible to general economic trends such as recessions, periods within which the consumer’s economic potentials are constrained leading to low demand. Economic recovery periods however improve demand towards higher profitability levels. The company, through its subsidiaries operates under different economic potentials across regions. This affects pricing strategy of the company’s products and defines profitability across different regions. Successful international venture however indicates the company’s success in implementing technology towards communication and coordination of its activities across geographical barriers. Application of technology also explains the organization’s standardization in its subsidiaries such as the franchises. Similarly, social and physical environmental factors are variables across the company’
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The author states that environmental audit can be defined as “An environmental audit is concerned with checking conformity with legislative requirements and environmental standards, as well as with company policy. The audit may also cover potential improvements in environmental performance and systems”.
This article will explore the subject of resource and environmental economics of Russia under the following divisions: economic theories (the new economic theory; the new growth theory; the new trade theory); relationship between environmental regulations and industrial development; developing policies; industrial water pollution control practices; permits, fees and subsidies.
McDonalds is a global corporation with the presence in many states and has demonstrated to be an accomplishment in the fast food industry. The corporation is an epitome of globalization representing the application of complex management approaches in business operations.
For example, based on the technological advancement, majority of companies have emulated e-marketing as a way of expanding their marketing share thus increasing their total sales and revenue. Similarly, firms have adopted extensive advertisement and promotion of their brands through social sites such as face book and twitter in order to attract young consumers who are regular visitors of the social sites.
Land uses in the areas that the basin lies on are characterized by geologic and topographic, climatic and hydrologic setting. The basin is complex and therefore subdivided into three. That is, Upper Hudson, Lower Hudson and the Mohawk. The total area occupied by the Hudson Basin approximates 13 000 square miles (Levinton & Waldman 24).
The radiation is also harmful to people exposed. The failure of the nuclear plant reactors occurred after the emergency generators serving the facility failed. The emergency generators in the plant failed after the rooms housing the generators flooded and the generators were drowned.
These images can then be shared electronically with the departments requiring them. The process is very quick as it requires a few seconds to capture the images and store them. More importantly the sharing of such fingerprints is very fast which traditionally would take a lot of time.
All through the period under assessment, the Mabeche Company performed exceptionally well. In actual fact, this is the unsurpassed performance ever in the company’s 10-year history as the bank attained a number one spot in provisions of profits, branch network, capitalization and balance sheet dimension in the region.
Exxon Mobil Company has a strong reputation in EHS standards. For decades, the management and professionals have worked together to make sure that all its contractors and employees perform all safety rules at work, protect the environment, and improve health standard. It has also been able to achieve notable results in this aspect over the years.
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