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Strategic Evaluation of McDonalds - Essay Example

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The essay "Strategic Evaluation of McDonald's" looks at the McDonalds in terms of evaluating the organisation’s strategy.The paper evaluates the inner and peripheral environments in where the company functions through the use of various evaluation tools like PESTEL,SWOT and Porter’s generic forces…
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Strategic Evaluation of McDonalds
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"Strategic Evaluation of McDonalds"

Download file to see previous pages …………………………………………………………….13 Appendices ……………………………………………………………………………………...15 Executive summary Strategy is an essential component in the management of corporate and small enterprises in the current competitive business environment. This paper looks at the McDonalds in terms of evaluating the organization’s strategy. From a national giant in the early days, the company today boats of international presence in about 119 countries and in effect estimated to be serving over 40 million clients daily around the globe. The paper evaluates both the inner and peripheral environments in where the company functions through the use of various evaluation and analysis tools like: PESTEL, SWOT and Porter’s generic forces among others. All these sum up the company’s overall strategic position and what needs to be done to be able to counter the various challenges that it might face in the process of implementing strategy. Strategic Evaluation of McDonalds Introduction Strategy is an essential component of any organization that operates in a highly competitive industry or market. Strategic management can be classified into three broad categories (Lynch 2012). The first category defies the main aims of the organization and the formations it has developed to realize its objectives. The Subsequent category involves the identification of markets and exploring them in a way that guarantees competitiveness. The final classification involves the examination of the organization’s main objectives, purposes or goals and how it intends to achieve them through established frameworks. This paper will examine the various forms of strategic models by using a multi national food service...
The historical position of this company has been of great admiration to many upcoming businesses. This is a corporation that has risen from the mid 1950’s to become a valued player in the area of food service. The founder of the restaurant chains, Ray Kroc has an exceptional background and it is through hard work that this venture has become a household name (Waldron 2010). From a national giant in the early days, the company today boasts of international presence in about 119 countries and in effect estimated to be serving over 40 million clients daily around the globe (McDonalds 2012). In addition to this already massive statistics, the company has a net worth estimated to be around 25 billion US dollars. The company has been able to achieve this through properly formulated strategies and one of the organization’s strategies has been the development new dishes and favorite fast foods to suit new tastes. In addition, the corporation has been capable in infiltrating the market by largely using franchises that account for 80% of its operational stores (McDonalds 2012). To have a clear insight of how the company has been able to grow and the strategies it has employed, this paper will analyze the company by use of various strategy evaluation models.
Strategic Analysis
The approach used in the strategic analysis of the organization will be in terms of four main areas or components of strategy analysis that includes the purpose, external environmental analysis, internal resource analysis and strategic formulation. ...Download file to see next pagesRead More
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