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Queueing: featuring Disney World- Memo - Movie Review Example

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Queuing at Disney: Concepts to Business Name: Instructor: Task: Date: Memorandum TO: FROM: DATE: 19 SEPT 2012. SUBJECT: Queuing at Disney: Concepts to Business Disney World offers a variety of attractions for park visitors. The tourist attraction point receives a surge of visitors from a wide area…
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Download file to see previous pages There is a notable increase in the number of visitors in Disney World resort. The high number of park visitors calls for the provision of services that best satisfies the customers (Cope et al., 2011). With a high number of Park visitors, there is a high probability that waiting lines are long and park visitors are likely to develop a dislike for the experience and reduce in number. The core goal of management is to increase customer satisfaction. A major challenge to the management of Disney World is the congestion and long time taken by park visitors waiting for their services. The management at Disney World undertakes a number of strategies to increase customer satisfaction. Among the various strategies aim at reducing congestion and the time park visitors take in the queue waiting for services. The department responsible for the planning of transportation at the Disney World resort intends to reduce congestion of park visitors and the commotion in the park. The rides per capita program are among the ways adopted, by the planning department, to ensure quick service delivery. It refers to the rides per person. The management computes the number of visitors in the park and makes a comparison with the other number on the ride. Should the figure be low, there is congestion of people on the queue and consequently a long time spent waiting for rides by the visitors. The planning department aims at keeping the rides per capita value high to reduce the waiting time for park visitors on the queue. A reduced waiting time for park visitors increases customer satisfaction. Other avenues used to reduce the waiting time include the addition of attraction sites in the park. This works to diversify the choices that park visitors have, satisfaction, and service delivery. The management studies the guests’ behavior and understanding what the customers prefer most. Disney uses the knowledge management principle to give rewards to its customers. The management at Disney World utilizes the FASTPASS virtual lines as a strategy to reduce the long lines experienced when park visitors are many and commotion is high in the park (Cope et al., 2011). Disney also includes operations research to enhance the customers’ level of satisfaction. The management aims at creating memorable moments for the visit at the park that makes their members make repeated visits to the park. The FASTPASS virtual queue is works to create a memorable experience for the visitors at the park (Cope et al., 2011). The management at Disney aims at increasing the revenue from the visitors at the park by putting the visitors in an imaginary queue instead of the physical tendency of lining. The virtual queuing eliminates the perception that park visitors have about the experience of long waits. Guests get involved in other activities as they wait for their turn to get service. Guests who used the virtual queue reported a positive response and lovely encounter given the short time spent in line waiting for services (Cope et al., 2011). One advantage of the feature used in Disney Park is the option given to guest to make choices. Guests can make short choice and get to another. They may choose to go to a gift shop or take another option. The challenge of long queuing is evident in many Six Flags. Riders spend long waiting for services. This affects the riders’ perception of the experience since a number of them cite impatience waiting for the long lines. Other avenues available for ...Download file to see next pagesRead More
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