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Organization Development Survey - Essay Example

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This paper aims to describe different methods which are used for collecting data from the targeted sample population. This paper mainly focuses on the widely used method in surveys that is the questionnaire. These are Open-ended Questionnaires and Close-ended Questionnaires…
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Organization Development Survey
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Download file to see previous pages The advantages of survey questionnaires are discussed below:Standardized Way:The data collection goes in a standardized way, so the questionnaires are highly preferred as compared to any other data collection method.The questions in questionnaires are more specific and while they are prepared, the objective of conducting the survey is being kept in mind, so the questions help in achieving the objective.Relatively Fast Method of Collection of Data:This is the relatively fast method to collect the data in survey; however, it may take long to prepare and analyze. It needs a lot of time and effort to prepare questionnaires, to analyze the questionnaires, to make the specific questions so that the object is achieved, but then, at the end, it requires minimum time to conduct it. In comparison with other methods, data collection in survey questionnaires is relatively fast.High Rate of Returns:The return rates of questionnaires survey are high. Questionnaires are easy to answer. It takes a minimum of five minutes to fill the whole questionnaire. For this reason, people usually do not argue in filling questionnaires. Other methods such as interviews take a lot of time of the respondents, so people usually argue on it. Survey questionnaires can easily be distributed to a large number of audiences. It enables to gather many different points.The questionnaires cover almost every part of research unlike interviews. Questionnaires are designed in a way so that every aspect is covered....
Other methods such as interviews take a lot of time of the respondents, so people usually argue on it. Survey questionnaires can easily be distributed to a large number of audiences. It enables to gather many different point of views (Zikmund and Babin, 2009, p. 7). Covers every Aspect: The questionnaires cover almost every part of research unlike interviews. Questionnaires are designed in a way so that every aspect is covered. It consists of accurate questions of which it requires accurate answers. It can have many questions to cover every aspect of the respective topic. Leads in the Formation of Theories: Many of the positivists “believe that quantitative data can be used to create new theories and / or test existing hypotheses” (Koneru, 2008, pp. 218–220). The questionnaires enable to gather quantitative data. It allows the respondent to give direct answers, i.e. yes or no, which makes the data accurate. These accurate data lead to the formation of theories or existing hypothesis. Cost Effective One of the main benefits of survey questionnaire is that it does not require a high rate of investment. The cost involved in distributing the questionnaires is negligible as compared with the other methods of data collection (Koneru, 2008, p. 221). Disadvantages Truthfulness: It is hard to find out truthfulness of respondents in a questionnaire survey. Usually respondents fill the questionnaires randomly, so honest opinions and accurate information are not gathered. This is a big drawback of questionnaires because this can adversely affect the result of the survey and in this way, improper predictions will be made. Misinterpretation: There is a possibility that the respondent may interpret the questions in a different way. This difference in the interpretation ...Download file to see next pagesRead More
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