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Writing Assignment: Steve Jobs as Apple's CEO - Case Study Example

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1. How well has Steve Jobs done as Apple’s CEO? Has he done a good job of performing the five tasks of strategic management discussed in Chapter 2? Why or why not? What grade would you give him? Steve Jobs did his job well during both terms as CEO of the firm…
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Case Writing Assignment: Steve Jobs as Apples CEO
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"Writing Assignment: Steve Jobs as Apple's CEO"

Download file to see previous pages The five strategic tasks of management are: Develop a strategic vision Setting objectives Crafting a strategy Executing the chosen strategy Monitoring developments, evaluating performance, and initiative corrective adjustments in the company’s mission and vision, objectives, and strategy Steve Jobs developed a strategic vision for the company, but was unable to fully realize the potential of the company not until he came back for his second term as CEO that started in 1997. Under the leadership of Jobs the company was able to rollout three important products: iPod, iPad, iPhone. Apple’s iPhone is considered the best smartphone in the cellular industry. The objectives of the company of being an innovative company were achieved. Today the computer division is benefiting from all the advertisements the firm receives from its digital music and cellular businesses. The company pays close attention to the release of its interim financial statements to ensure the objectives of the company are met. 2. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Despite the growing number of sales in non-computer electronic gadgets the core business of Apple is personal computers. The market share of the company in personal computers increased from 4% to 8% in 2009. A large part of the growth came due to the increase in brand value as a consequence of the success of the iPhone. The use of branding can help companies charge a premium value for its products (Kotler, 2003). The Macintosh desktop and laptops are very popular among young consumers. A lot of these consumers are becoming Apple consumers after having a good experience with other Apple electronic products. The strategy of making the Mac the face of the company has changed to making the iPhone its primary product. Apple generated about a third of its income from iPhone sales. The strategy the company is implementing is working very well because the iPod, iPad, iPhone, and Mac computers are complimentary products. Many consumers that in the past would not consider a Mac computer are now changing their minds after having a great experience with an iPod, iMac, or iPhone. Most consumers believe that a good experience with a brand can be replicated with other product lines. 3. What does a competitive strength assessment reveal about Apple, as compared to the leaders in the personal computer industry? Use the methodology in Table 4.4 to support your answer. Among these competitors, who enjoys the strongest competitive position? Who is in the weakest overall competitive position? Has Apple’s strategy resulted in a substantial competitive advantage over its rivals in the computer industry? What is the basis for whatever competitive advantage it has in the digital music player industry? What is the basis for whatever competitive advantage Apple has? The company that represents the strongest rival to Apple is Hewlett Packard (HP). The shared values of Hewlett Packard are passion for customers, trust and respect for individuals, achievement, teamwork, and speed and agility (Hp, 2012). HP has access to economies of scale, a low cost advantage, superb logistics, and great product designs. Apple uses three configurations in its desktop product offering: Mac Pro, iMac, and Mac Mini. The three laptop product offerings are MacBook Pro, MacBook, and MacBook Air. Apple competitive position in terms of marketing power surpasses HP. The iPhone has become a globally iconic ...Download file to see next pagesRead More
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