We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Aldemar Hotel and Spa [Operations Management Case Study] - Essay Example

Comments (0) Cite this document
Summary
Running Head: ALDEMAR HOTELS AND SPA Aldemar Hotels and Spa [The name of the writer will appear here] [The name of the institution will appear here] [The name of the Professor] [Course] Why is yield management so important for Aldemar? Yield management is a growing practice among leading business enterprises in order to manage its unique resources in the best possible manner…
Download full paperFile format: .doc, available for editing
Polish This Essay97.4% of users find it useful
Aldemar Hotel and Spa [Operations Management Case Study]
Read TextPreview

Extract of sample
"Aldemar Hotel and Spa [Operations Management Case Study]"

Download file to see previous pages Yield management has become particularly important in the travel and hospitality industry. This is primarily because the resources such as airline tickets and available rooms in a hotel are fixed and cannot be increased or decreased to manage the demand of the consumers at different periods of time (Barnes, 2008). This is also the main reason that yield management is so important for Aldemar. It allows the owner to manage the hotel’s limited resources which includes its rooms in the best possible manner. The managers at Aldemar cannot increase or decrease its room capacity to facilitate the demand of the customers. When there is increased demand of the rooms during holiday season, the management risks losing its important and loyal customers when the rooms are already booked and they cannot overbook due to its long-term impact of the customers’ perception and the hotel’s reputation. Similarly during low demand of the rooms, Aldemar faces issues of decreased revenues and increased costs as rooms require maintenance and the organization has to pay for its overhead costs that remain more and less constant during all seasons. With the help of yield management, Aldemar can hope to move certain customers during the off-season thus keeping room occupancies more or less constant. What other approaches to capacity management could Aldemar use? There are other different approaches to capacity management that Aldemar can benefit from. One of them includes promotion. Aldemar Hotels can use promotion as a mode of attracting consumers during the off-peak season. They can offer rooms at discounted prices or could introduce new features during the off-peak season. They could use their online website to promote such offers. Another approach to capacity management is product development that falls under the category of demand management. Demand management includes managing price, promotion, reservations, and waiting etc. During the off-season, Aldemar Hotels can offer certain services and products that would attract a high number of customers. Aldemar can for example shift the opening and closing times of their hotels to accommodate their guests. They could allow guests to benefit from tour guides for discounted rates during off-peak season. Aldemar could particularly benefit from using its spa for product development. It could introduce new offers or products for consumers during the off-peak season. The third approach is to adjust the changeable resources in line with the demand of the organization. This is known as chase demand that involves sub-contracting, hiring part time labor, multi skilling and participation of the customers. For example, during peaks seasons, Aldemar can hire extra part-time labor to make up for the increased work load. They could add or share their equipment through partnership agreements. Furthermore, Aldemar can delegate extra work during off-season period such as renovations in the hotel rooms. Critically assess Aldemar’s current yield management practices (e.g. the organizational structures, procedures, performance monitoring). Even though yield management has come forward as one of the best approaches for managing capacity for the hospitality industry, many organizations fail to incorporate this management strategy in the best of manner. In this manner, they lose a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Aldemar Hotel and Spa [Operations Management Case Study] Essay”, n.d.)
Retrieved from https://studentshare.org/management/1448685-aldemar-hotels-and-spa-operations-management-case
(Aldemar Hotel and Spa [Operations Management Case Study] Essay)
https://studentshare.org/management/1448685-aldemar-hotels-and-spa-operations-management-case.
“Aldemar Hotel and Spa [Operations Management Case Study] Essay”, n.d. https://studentshare.org/management/1448685-aldemar-hotels-and-spa-operations-management-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Operations Management: iPhone Case Study
Apple’s high level of sales success, however, is not due to the actual technology it supports, such as the storage capacity or the imbedded camera system described in the case study. “The gizmos in the gadgets are much the same as the gizmos in other companies’ gadgets.
4 Pages(1000 words)Essay
Service Operations Management - Talent Drycleaners Case Study
Among the challenges facing the company, this paper puts more emphasis on the company’s capacity utilization, its throughput and turnaround rates, and the profitability of expanding into other markets. Talent Dry-cleaners and Stain Clinic has found itself in the position where they have the best service quality in the market, but is also faced with severe limitations that discourage any potential for growth.
5 Pages(1250 words)Essay
Hotel Case Study Project
InterContinental Hotels in mainland Europe and the W Leicester Square have been sold to some notable figures implicating millions of Euros in the transaction. Operators are still willing to sign up to 20 to 25 year leases despite the ongoing shorter trends in other countries.
3 Pages(750 words)Essay
Operations Management: UPS Case Study
In the evolution of logistics, various logistics model prior to 2011 have been discussed. Apart from the transition of the company, the case study also throws light on the various creative strategies and innovations implemented by the organization. Before a comprehensive review of the company’s transformation, history and general overview of UPS has been discussed.
14 Pages(3500 words)Essay
Operations Management Case Study
During this period the demand of Britlon need to be built up to the value of 20 million Kg within the seven-year period. Thus the activates for augmenting the facilities for the production for Britlon might take two years for expanding the existing facilities and four years for setting of new plant.
8 Pages(2000 words)Case Study
Case Study analysis (Operations Management)
Its supply chain is extremely complex due to the fact that the company offers nearly 40 million combinations of kitchen setups. Many products of in the company supply chain has short product life cycles which increases raw
2 Pages(500 words)Essay
Case Study analysis (Operations Management)
The decision to enter the mobile telecommunications industry came almost as a natural progression from its previous product offerings. It is the case that the company has
3 Pages(750 words)Essay
Case Study: Interview a Spa Director
However, with all this comes the other side of spas that many people may tend to know very little about. From my interview with the director of one popular spa around that I visited, I learnt that despite holding this somewhat desired position, a lot comes
2 Pages(500 words)Essay
Hotel Service Operations Management
The company has been experiencing increasing trends with exceptions of the off-peak seasons. The report consequently brings to light the different analysis for the future with the use of the SWOT analysis. The hotel having a three-star rating enjoys the locations that
16 Pages(4000 words)Assignment
Barilla SpA Case Study
Today, the company is said to suffer a lot in the supply chain largely due to its variability. This paper will be looking at some of the most important issues in the operations of Barilla and more so in terms of the variability in the company.
2 Pages(500 words)Case Study
Let us find you another Essay on topic Aldemar Hotel and Spa [Operations Management Case Study] for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us