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How Do Organisations use Social Media to Foster Co-operation, Knowledge Transfer and Innovation - Essay Example

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How Do Organisations use Social Media to Foster Co-operation, Knowledge Transfer and Innovation

(2009), Brzozowski (2009), Majchrzak et al. (2009), and DiMicco et al. (2008) display a good overview of application of social media by organizations in enhancing their performance. The articles explicitly provide that social media has been a boost to different organizations in the contemporary world especially in respect to transferring knowledge, innovation, and cooperation. According to Ali-Hassan, et al. (2011), employees who have the initiative of innovation will always want to have access to knowledge, which contribute significantly to increasing their effectiveness and efficiency within the job. On the other hand, access of knowledge in the current business environment is highly dictated by incorporated technology, social media being one of the main aspects (Ali-Hassan, et al., 2011). Steinfield, et al. (2009) propose that organizations using social network site (SNS) are likely to enhance social capital since the users of SNS have the capability of maintaining larger networks corresponding to heterogeneous contacts. From their study, Steinfield, et al. (2009) found out that social network sites are able to enhance bonding relationships, global connections, corporate citizenship, as well as access to new people and expertise. In this perspective, organizations will use social media to foster co-operation, knowledge transfer, as well as innovation. Brzozowski (2009) on the other hand confirm that with increased growth and expansion, organizations are faced with increase in collective

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knowledge as we as the urge to have serendipitous collaboration. However, these aspects become very difficult especially with reference to finding right persons with correct interests (Brzozowski (2009). Brzozowski (2009) identified that through semi-structured social media, which include blogs, forums, and bookmaking, organizations have found platforms that promote and enhance collaboration. From the concept of WaterCooler, Brzozowski (2009) assert that there has been aggravated sharing of internal social media especially within an organization, which has remarkably enhanced co-operation, transfer of knowledge, and innovation. While defining corporate social networking as the application of technology to assist human resource in the identification interests and its concepts, Majchrzak et al. (2009) confirm that through profile-based web, informal online meeting places, and other virtual tools, organizations are able to help their employees transfer knowledge from one party to another through co-operation. Such interactions and transfer of knowledge have the potential of enhancing innovations amongst the employees of the organization in question (Majchrzak et al. (2009). Consequently, organizations will be able to transfer knowledge in addition to interaction that creates co-operation as well as enhance innovation of the employees. DiMicco et al. (2008) are not left behind in the quest to explaining usefulness of social media to organizations. According to DiMicco et al. (2008), there is increased use of social network site to connecting, meet, and share. Through connecting and meeting individuals are able to co-operate while sharing aspect of social network sites enhances the idea of transferring knowledge, which is very useful in promoting creativity and innovativeness of employees. Examples of some of the sites commonly used include the Internet, MySpace.com, Facebook.com, Bebo.com, and Orkut.com as
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How do organizations use social media to foster co-operation, knowledge transfer and innovation, and what is the effect of their efforts? Institution Date The following blog attempts to explain the use of social media by contemporary organizations in fostering knowledge transfer, cooperation, as well as invention and innovation…
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