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Management - Change Management - Essay Example

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Name Professor Course Date Change Management Introduction In this paper, I will deal with Cafe de Coral Company that is a moving Chinese food brand in Hong Kong. It was started in 1968 and it has established more than 100 self-service restaurants in the area…
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Management - Change Management
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"Management - Change Management"

Download file to see previous pages The restaurant’s menu is designed to meet all taste and the purchasing power of the customers. The company has been a global operator and its experience in the market and well-established services make the company market structure moral stable. From the large number of the customers who feed in the restaurant every day and well management of the funds the company financial situation is extremely stable. In order to meet the competition in the industry, Cafe de Coral Company has commenced planning, leading and implementing management changes needed to improve effectiveness and performance. Change Management Change management is never a choice between technologies, organizational or employee oriented solutions, but it involves combinations for best strategies designed to produce results. Hughes (2006, P. 180) indicates that the future scenarios are dynamic as they depend on the company’s abilities to manage them properly. According to Kam and Ming (2006, P. 217), the effective and progressive management of change can assist in shaping a future that will better the enterprise’s survival prospects. The managers and companies operating in public or private will continue to be evaluated depending on their capability to manage change efficiently. Cafe de Coral Company has a larger global market place that has been made smaller due to the enhanced technologies and competition from abroad. Hughes (2006, P. 129) claim that Companies should note that planned change management is not impossible, but it is difficult. The significant point is that change management is an ongoing process, and it is incorrect to think that visionary Cafe de Coral Company can be reached in a highly programmed way. The growth of the company from the local operator to a global operator it shows the company is a different from what it was ten years ago. Kam and Ming (2006, P. 217) indicate that the company has developed strategies that have assisted in responding to competitive pressures so that it can transform the company. The Cafe de Coral Company has tried to manage and organize it human and technical resources in order to respond promptly to issues they encounter. The company has achieved the change of taste and preferences of client via harnessing the analytical skills and imagination of all company personnel to improve and introduce new products and services. Various factors have contributed to positive and negative changes in the Cafe de Coral Company. The significant change has transformed both internal and external situation of the company that was initiated due to the discomfort with the status quo. The change of Cafe de Coral led to changes in the internal organization and difficulty of operations in the company. The company noticed there was a gap between the set target and actual result in terms of market share and employee productivity. Therefore, there was a need for the company to reduce the gap and handle the forces of change. Adamson (2005, P.358) claim that the Cafe de Coral competitive strategy, and leadership shape has contributed a lot in the change of preference and the taste of the product and services. Meanwhile, the Cafe de Coral wanted to meet the employees’ needs and values that made them change their policies. For instance, it introduced attractive financial incentives that motivated employees and provided autonomy at work to attract and retain its effective employees. ...Download file to see next pagesRead More
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