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Catch it Bin it Kill it - Essay Example

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Catch it! Bin it! Kill it! NHF, in collaboration with the UK government, has always been extremely active in dealing with health related issues. This includes not only arranging for the needed stock in case of an outbreak of a disease, but also making the right communication and creating awareness among the masses so that they can protect themselves on an individual basis…
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Catch it Bin it Kill it
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Download file to see previous pages The second aspect of NHS, as mentioned earlier, is communicating the problem to the public and making sure that they are aware of the issue in hand properly. Communicating the problem or increasing awareness becomes extremely critical in situations in which the problem at hand is risky, and taking action is urgent. Not dealing with or not communicating such a problem properly can lead to creating a hype among the public, and making the people who are not at risk of the problem worry about the problem, too. This is what has been named as the “worried well” people. Therefore, an important responsibility that government or any other concerned organization has is to communicate properly (House of Lords Select Committee on Communications, 2008-2009). Let the paper precisely see what does communicate properly mean. Firstly, it deals with deciding upon the target group or the group with the maximum level of risk. Selecting the right target group is critical as the later steps depend upon it. Next step includes a well researched and a well thought-out script or content to be delivered. For this purpose, the organization needs to conduct a proper research and collect as much information about the problem in hand as possible. This includes deciding upon the research methodology and making sure that the right people conduct the research. The third important thing is to decide upon the communication channels i.e. deciding upon whether to use T.V., newspapers, pamphlets etc. It is important that the communication channels chosen be relevant with the target group selected. A mismatch in the communication channel and target group would lead to a total failure, as the message would not reach where it is supposed to reach. The last and an equally important thing is collecting feedback on the impact or effect of the communication made, and taking corrective measures if necessary. In other words, it includes checking out progress of the campaign periodically. Presence of all the above steps is necessary in order to make the communication effective. This paper specifically details the campaign named “Catch it, Bin it, Kill it”, which was conducted by NHS/Government in order to bring about public awareness about the sudden outbreak of Swine Flu after the first case was diagnosed earlier in 2009 (Jonathan Van-Tam, 2009, p. 189). Swine Flu was then a new thing; therefore, scientists were put to task of doing research as to what causes it and the ways to combat with this virus. After considerable research was done and some antibiotics were identified that would prove helpful in dealing with this virus; an awareness campaign was launched towards the end of 2009 with the name “Catch it! Bin it! Kill it!” This campaign had a well-researched content that included information about swine flu, measures taken by government, protective measures, symptoms of swine flu and ways and importance to keep oneself updated with news regarding swine flu (Smith, 2010). This campaign, if seen from a broader perspective, was a success with some loopholes too that can be pointed out. The main strengths of the campaign included its catchy slogan and its simplicity (Stephenson, 2009, p. 126). The slogan was not only simple, but it was functional at the same time. This is ...Download file to see next pagesRead More
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