A Research on Case Study of ARM Holdings - Essay Example

It operates in a moderately high competitive industry with strong players such as Intel, Toshiba, Samsung, and others (Tibken, 2011). The Industry Life cycle indicates that it is still enjoying growth and would continue to do so for the next decade or so. ARM Holdings tends to follow a market penetration strategy in order to increase the number of ARM chips in most of the consumer electronics items. The company has appeared to be following a narrow differentiation strategy but it is not trying to appeal to broader segments.

Its intelligent positioning in the market with its unique business model has allowed ARM to generate a stable stream of cash flows with royalties and remain at an advantage in the future of economic uncertainty. Furthermore, its competitive advantage of being designing energy efficient chips is most likely to provide ARM much advantage as energy efficiency and ethical consumerism become topics that are more prominent (Crossan, et al., 2011, p. 241). Introduction Since the year 1990, the year in which it was founded, ARM Holdings has shipped over 25 billion chips to companies and customers all over the world with the help of its 250 partners.

ARM has licensed them its chips over 750 times. With design centers in India, US, UK, Sweden, Norway, Japan, France and other countries, the company now distinguishes itself as the world’s leading semiconductor intellectual property supplier (ARM Holdings, 2012a). This paper is an attempt to conduct a strategic analysis of ARM Holdings by looking at its industry structure and strategies employed. The paper would do the same with the help of different tools and frameworks such as Porter Five Forces Model, Industry Lifecycle Model, Porter Generic Strategies, and others.

This section of the paper introduced ARM Holdings and explained the rationale of the paper. The second section of the paper would conduct a brief analysis of the semi conductor industry in order to capture a glance of the industry environment. The third section or chapter would aim to explore the strategy or strategies employed by ARM Holdings and the degree to which they are a perfect match. Furthermore, the section would also present a few recommendations for future strategies that could be employed by ARM Holdings.

The paper would conclude by commenting on the sustainability and viability of ARM Holdings’ strategy and business model in the future. Analysis of the Industry structure of Semiconductor Industry The semiconductor industry enjoys an interesting industry life cycle, which has been going back and forth between the growth and maturity stage. The semiconductor industry is such that new chips, designs, and models become obsolete or out of demand very quickly, sometimes that is only a few weeks (Kipley and Lewis, 2011, p. 36). Therefore, whenever companies launch a new model, they attain quick growth however; the model soon dies in terms of demand pushing the industry to maturity.

However, just when the industry is about to be pushed towards decline, the players would come up with new designs or models in order to bring back