We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Commercial Aviation Management Functions - Essay Example

Comments (0) Cite this document
Summary
Commercial Aviation Management Functions Introduction When deregulation of the US and EU airline industries began in the 70’s and 90’s respectively, competition increased with many airlines jumping into the fray and started to offer customized services to improve performance and revenue for which they started to use yield management systems for inventory control (Rose, 2012; Knorr and Zigova, 2004)…
Download full paperFile format: .doc, available for editing
Polish This Essay94% of users find it useful
Commercial Aviation Management Functions
Read TextPreview

Extract of sample
"Commercial Aviation Management Functions"

Download file to see previous pages This paper studies the different commercial aviation management functions to understand the issues and the unique solutions applied to solve the problems in an attempt to maximize profits in spite of the fixed inventory and high costs of investments. Overview of airlines management functions Airlines like any other business have a load of functions to manage for a competitive advantage in the industry. Essential functions are marketing, sales, etc. but the most recent emphasis on enhanced marketing tools and techniques characterizes the airlines industry. The use of a yield or revenue management tool to integrate the different functions of the business is an effective tool to realize the profit maximization in the industry. A marketing mix is of crucial importance for the airlines industry and involves activities like product planning, pricing, branding, packaging, promotion, advertising, selling, distribution, physical handling and service. The 4Ps of marketing mix: product, pricing, place and promotion take into consideration all the activities mentioned and are at the heart of the yield or revenue management strategies (Knorr and Zigova, 2004; McGuire and Pinchuk, 2009). ...
involves the tactical control of seat inventory through protection of seats for later-booking by high-fare customers by a proper balance of the load factor and yield (Fundamentals of pricing and revenue management, 2012). YM aims to maximize profits by controlling the load factor of the perishable seat inventory and selling the correct number of seats at discriminated prices based on demand and pricing elasticity. YM can be considered to the activity of selling the right product to the right customer at the right place and at the right time for optimum price through the best available channel (Rose, 2012). Further, YM involves management of the inventory, distribution channels and prices to yield profitability in the long run (Kleywegt, 2008). Implementing YM is seen to increase 3-9 percent of airlines revenue by combining different models for discrete choice analysis, forecasting, and large-scale optimization (Rose, 2012). However, there have been changes in the approaches to YM over the years based on the changes in airline business environment (Smith, 2002). Airline planning and marketing: Supply and demand  Airlines usually compete for customers, horizontally and vertically (Netessine and Shumsky, 2004). The inventory is perishable and the demand is time-variable and a trade-off between price (yield) and volume (load factor) becomes essential in this industry. Load factor is the percentage of capacity sold and demand for this perishable inventory changes by the time of day, day of week and season (Dr. Britton, 2009). Seat inventory control under horizontal competition (airlines competing for customers on a single flight leg) and vertical competition (airlines flying different flights on a multi leg itinerary) is usually achieved by a pure strategy Nash ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Commercial Aviation Management Functions Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Commercial Aviation Management Functions Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/management/1442669-commercial-aviation-management-functions
(Commercial Aviation Management Functions Essay Example | Topics and Well Written Essays - 1500 Words)
Commercial Aviation Management Functions Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/management/1442669-commercial-aviation-management-functions.
“Commercial Aviation Management Functions Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1442669-commercial-aviation-management-functions.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Functions of Management at Ska-Arabia Oil Company
This paper explains how the management practices of planning, leading, organizing, staffing, and controlling are implemented in SKA-ARABIA Oil Company. It presents an analysis of applying the function concepts to the place of work. Some specific examples of how each of the functions is practiced in the company have been highlighted.
8 Pages(2000 words)Essay
Commercial Aviation Safety
One of the forms in which aviation is used is in commercial aviation, otherwise known as civil aviation ("Civil Aviation", 2006). The development of commercial aviation happened between World War I and II, specifically in the 1930's when the first airliners known as Douglas DC-3s ferried passengers and cargo over considerable distances.
9 Pages(2250 words)Essay
Shortage of skill staff in aviation industory in UAE
The increasing importance of Dubai (a part of U.A.E) has given tremendous boom to the airline industry of U.A.E, which has led to the introduction of new aircrafts in the convoy, and an increase in number of destinations offered. As Dubai has become the largest trading Hub of the region, it also has helped the aviation industry to grow from small to big.
20 Pages(5000 words)Essay
Human Factors in Aviation
Boeing human factors professionals work with engineers, pilots, and mechanics to apply the latest knowledge about the interface between human performance and commercial airplanes to help operators improve safety and efficiency in their daily operations. The term "human factors" has grown increasingly popular as the commercial aviation industry has realized that human error, rather than mechanical failure, underlies most aviation accidents and incidents.
8 Pages(2000 words)Essay
An assessment of the leadership and training techniques used in the Royal Air Force and the Commercial Aviation Industry
In order to get into the RAF one must first go through an intensive interview process, followed by medical assessment, and aptitude testing held at RAF
120 Pages(30000 words)Essay
Management Functions of (whatever company you desire that makes it easier for you)
Organizing is the aspect which defines the internal structural or financial organization of the establishment. Human resource management which comprises training,
4 Pages(1000 words)Essay
Aviation Safety Questions
Most of the day to day inspections, reviews and sign offs are performed by the certificate holder, and this is only how the system depends on self inspections, otherwise the system cannot
8 Pages(2000 words)Essay
Commercial aviation management functions
Yield management, also known as revenue management, is a profit maximization approach that seeks to maximize revenue by using price discrimination (Bazargan, 2010). The term, Perishable-Asset Revenue
6 Pages(1500 words)Essay
Business Continuity and Disaster Management for Aviation
of much general types of business continuity models, including disaster management programs (DMP) and Continuity of Operations Planning (COOP) among others. In the light of the development of the BCMS of the airport and the disaster management model, an incident/disaster refers
8 Pages(2000 words)Essay
Team resource management in aviation industry
ation was developed, the technical knowledge gap and deficiencies among the pilots and the operating crew members also grew proportionately, resulting in several accidents and incidents, which posed a major threat to the aviation industry. The data are analysed in this
43 Pages(10750 words)Essay
Let us find you another Essay on topic Commercial Aviation Management Functions for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us