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Analytical Report - Acquisition as a Growth Strategy - Essay Example

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Analytical Report – Acquisition as a Growth Strategy Table of Contents Introduction 4 Task1 5 Critical Analysis of Acquisition Strategy of Virgin Money 5 SWOT Analysis of Acquisition Strategy of Virgin Money 5 PESTEL Analysis of Acquisition Strategy of Virgin Money 8 Ansoff Matrix of Acquisition Strategy of Virgin Money 11 Benefits of Acquisition Strategy of Virgin Money 12 Problems of Acquisition Strategy of Virgin Money 13 Task 2 14 Alternative Strategies for Growth for Virgin Money 14 Alternative 1: Joint Venture 14 Comparative Strengths of Joint Venture 14 Comparative Weaknesses of Joint Ventures 15 Alternative 2: Strategic Alliance 16 Comparative Strengths of Strategic Alliance 16 Comp…
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Analytical Report - Acquisition as a Growth Strategy
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Download file to see previous pages Apart from continuous development of products and services, there are several strategies for organisations in order to achieve growth quickly. One such strategy is acquisition strategy which is often considered as the exclusive province of business for large organisations. Growth by using acquisition strategy is quicker and a less risky proposition compared to other strategies such as increasing the market or sales. Moreover, acquisition provides organisations with numerous benefits such as easier funding, complete managerial control and higher economies of scale (Mustafa & Horan, 2010). The advantages of expansion through acquisition is not merely restricted to marketing, but also expanded for attaining several other advantages such as easier finance, lower risk and increased product portfolio. The paper will analyse the acquisition strategy of Virgin Money by using techniques such as SWOT analysis, PESTEL analysis and Ansoff Matrix. Furthermore, the paper will also define the other alternatives which might be pursued by Virgin Money as a growth strategy. The paper will also recommend how Virgin Money can build a sustainable advantage by using the four cornerstones of “competence based strategic management”. Task1 Critical Analysis of Acquisition Strategy of Virgin Money In November, 2011, Virgin Money had acquired a British bank named Northern Rock which was critically affected by the mortgage crisis. This acquisition would help Virgin Money to expand its business reach in the UK banking market (Anderson, 2011). SWOT Analysis of Acquisition Strategy of Virgin Money Strengths The acquisition of Northern Rock by Virgin Money will provide easy integration of all facilities provided by Northern Rock and will have positive impact on the growth of Virgin Money. The acquisition strategy can ensure Virgin Money to make a strong presence in the banking industry of the UK. Virgin Money has the capability to incorporate acquisition with fewer disturbances and it will provide great advantage not only to Virgin Money but also to the complete Virgin Group, because the acquisition will help to provide financial support to other Virgin Group businesses. In banking industry, it is significant for a company to constantly improve the distribution of their products. Through acquisition of Northern Rock, Virgin Money can definitely increase and improve services such as internet banking, retail banking and other facilities. Therefore, the acquisition can provide excellent growth prospects for Virgin Money in the banking business of the UK. The other advantage of Virgin Money due to the acquisition of Northern Rock is the increased source of income. Through acquisition, Virgin Money can inevitably acquire the client base of Northern Rock which can provide immediate income from them. Besides, the acquisition will also help to gain experienced employees from Northern Rock, which will make much easier for Virgin Money to implement new strategies which can be feasible for ...Download file to see next pagesRead More
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