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Apple i-Pad in 2010 - Case Study Example

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Apple, Inc. in 2010 Apple’s Competitive Advantage From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing. While this approach had been implemented early in the era of the Apple II and Macintosh the organization had gotten away from it until Steve Jobs returned in 1997…
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Download file to see previous pages This design advantage also extended into Apple’s image. Apple, Inc. would increasingly cultivate an image that presented itself as the alternative choice to mainstream computer producers. This allowed Apple to become a cultural force resulting in significant market advantage. Another prominent competitive advantage is Apple’s iTunes store. This store implements technology limiting the amount of computers the songs can be played on, further solidifying Apple’s hold on the MP3 market. In terms of the iPhone, Apple’s App Store and inclusion of its unique operating system provide the organization a strong competitive advantage. Are the dynamics in the personal computer industry favorable or problematic for Apple? The dynamics of the personal computer industry present both favorable and problematic situations for Apple. One problematic consideration is that by the late 1990s, “home and SMB customers started to buy PCs through superstores (Wal-Mart, Costco), electronics retailers, (Best Buy, Circuit City), and Web-based retailers” (Kim & Yoffie, 2010, p. 4-5). ...
How sustainable is Apple’s competitive position in PCs? Apple’s competitive position in PC’s currently is strong, but could experience challenges in future contexts. The Apple Macbook has gained a reputation for quality and contains Apple’s unique operating system. The Macbook has carved out a competitive position through its compatibility with art, design, and music software, making it the industry-computing standard. In addition, the computer has garnered a loyal customer following that views the Apple computer more than simply a product, but also a lifestyle statement. In these regards, Apple’s competitive position in PC’s remains strong. Still, one notes that this industry is highly competitive and with the recent death of company founder and CEO Steve Jobs the future of the organization may experience a position of flux. In addition, increasing competition from generic manufacturers threatens Apple’s position. It’s noted that, “White-box” PCs reportedly represented about 30% of the overall market in 2009, and were most frequently sold into the small office and home office markets” (Kim & Yoffie, 2010, p. 5). One considers that with rapid advances in technology, the future could witness these generic manufacturers encroaching on Apple’s claims to quality and art and design efficiency. In these regards, Apple’s ultimate PC sustainability rests on its ability to remain ahead of the curve in both quality and image. How sustainable is Apple’s competitive position in MP3 players? There are a number of considerations in terms of Apple’s competitive advantage in MP3 players. One of the difficulties in future contexts will be ...Download file to see next pagesRead More
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