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Australia's Airline Industry - Case Study Example

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Name: University: Course: Tutor: Date: 1) Comparative analysis of the history of Virgin Blue company and it competitors Virgin Blue was first launched in August 2000 with only two Boeing 737-400 Aircrafts leased from the then sister Airline Company called Virgin Express initially offering only seven return flights every single day between Sydney and Brisbane…
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Case Study Australias Airline Industry
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"Australia's Airline Industry"

Download file to see previous pages This enabled virgin Blue to grow rapidly and became the second largest domestic airline carrier in Australia. Air New Zealand on the other than, is a flag carrier and one of the national airline companies located in Auckland, New Zealand; This airline operates a number of scheduled flights to 24 international and 26 domestic destinations in 15 countries across Europe, Oceanic, Asia and America. It is a member of the star global Alliance having joined in the year 1999. It was originally known as Tasman Empire Airways Limited; where the government of Australia was in ownership by the year 1965. Latter the name changed to Air New Zealand as it is called today. It operates along haul fleet consisting of Boeing 747,767,777 as well as Airbus A320 aircraft on international routes. Qantas airline is one of the Australian airlines based in Sydney Australia. This airline is the oldest continuously operating airline in the whole world. Currently the airline is considered to be a four star airline. 2) Summary of current political, social, legal, economical and environmental issues influencing the company Political/ Legal The legal/political segment is an arena were the interest groups and the organizations compete for resources, attention and voice of overseeing the law and regulations guiding the various interactions among nations, This represents how organization try very hard to influence the government and how the governments control them. For instance Blue Virgin is concerned about all the government regulations that affect the business as a whole. This helps the company to effectively achieve its goals considerably since political and legal environment are business friendly to the company (Lowe 2008, P. 126) Social Social-culture is concerned with the society cultural value and attitude. Since attitude and values forms the main cornerstone of the society, then they often drive economical, political/legal, technological and demographical changes and conditions. This market segment has a direct effect on the overall performance of the company as it relate passenger who use the companies services from different cultural back grounds with varying attitudes (Robinson 1997, P. 31).. Economical Economical environment refers to the direction and nature of the economy in which a company competes. A firm must forecast, scan, monitor and assess the health of its economy so as to have a higher advantage over competitors in the same economy. As for the case of Blue Virgin it is important to analyze the economy before coming up with any decision that would help it to achieve its goals in such a competitive environment. Technological This includes activities and institutions involved with translating and creating knowledge of new services and various brands in the market. The benefits of these efforts suggest the findings by early adopters of new technology to help in achieving a greater market share as well as high returns. For instance Blue Virgin do verify that the it is continuously scanning the external environment in order to identify the potential substitutes for technologies that are being used and also acquiring new technology which gives it a very high competitive advantage over its competitors (Lowe 2008, P. 126). Environmental The general environment of Virgin group t is composed of dimension in the broader society which influences the company as a whole (Park 2001 P. 134. ...Download file to see next pagesRead More
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