RFID in the Context of Customer Services - Research Paper Example

Download file to see previous pages In the modern business world, there is a need for companies and firms to increase the quality of services they provide their customers or quality of goods and products they produce or manufacture. It is very hard for any company or a firm to regain popularity among their lost customers or improve their position in the market. To make a profit very often means to provide customers with better services. At the same time, a chosen marketing strategy of customers’ services improvement should be developed in compliance with the needs of the company; their assets, potential, set goals and many other internal and external factors. Moreover, with regards to a wide-spread nature of technological innovations, companies implement innovative technologies in customer services. In accordance with research conducted by…: “Technology does more than enable the creation of new or improved services. It may also improve consistent service standards of the company, and, what is more, important is to involve the customers in operations through self-service technology” (Angeles 2005, p. 51). Therefore, the modern business world needs innovations. To keep pace with the globalized world every firm or company should meet new requirements and follow the developments of technologies. In order to appropriately introduce valuable innovative assets, it is relevant to assess their advantages and disadvantages. An individual-centered approach is high on the agenda in the modern business world. A customer is of crucial importance. The more customers the company has, the greater success comes. The relevance of RFID technology in the business world Taking into account the abovementioned issues of the modern business world, an innovative vision in the field of customer services can be illustrated by a high popularity of Radio Frequency Identification services. It is necessary to answer the question: “whether RFID technology is the best customers’ services implemented by the company to increase its sales?”In order to answer this question, it is relevant to consider modern researchers and studies on RFID technology, its advantages, and disadvantages, its importance for the company and the customers.   ...Download file to see next pagesRead More