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IKEA - Research Paper Example

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IKEA is a company of Swedish origin that is registered in the Netherlands and is involved in the business of designing and selling furniture that is ready-to-assemble such as desks chairs, beds, home accessories and appliances .Statistics as of the beginning of 2008,IKEA was…
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Download file to see previous pages is native land Smaland, south Sweden).IKEA is known for it’s up to date architectural designs that fit various kinds of furniture and appliances, and has got interior design work that is most of the time related with an eco-friendly ease (Baxter, Landry, 2010).
Apart from this IKEA is famous for its keenness to cost control, constant product development and operational details, corporate features which permitted IKEA to review its prices downwards by an average of 2 or 3 percent over the ten years to 2010 during an era of global development. As of the beginning of 2014, IKEA proudly owns and operates 349 stores in over 43 countries. In financial year 2010, IKEA sold over US$23.1 billion worth of goods, a sum that signified a 7.7% increase over 2009.IKEA’s website contains over 12,000 products and is the closest depiction of the complete IKEA range. Apart from that there were over 470 million guests to IKEA’s websites from the year September 2007 to September 2008.IKEA spends just about 1% of the world’s supply of wood, making it one of the biggest users of wood as far as retail sector is concerned(Baxter, Landry, 2010).
IKEA was formed in 1943, mainly as mail-order sales company. IKEA started selling furniture about five years afterwards. The very first store opened its doors to the public in 1958 at Smaland whereas the first stores outside of Sweden opened their doors in Denmark (1969) and Norway (1963).The stores later on extended to other European parts in the 1970s with the very first store outside of Scandinavia being opened in Switzerland in 1973 and Germany branch opened later in 1974.
IKEA’s current products includes furniture, decorative and linen accessories are typified by some exceptional features, for instance, IKEA’s 2013 furniture fabrics are very illustrious with its unique designs;ethnic,romantic,pop and contemporary. Thus IKEA has produced interesting designs which are bound to keep people talking for months. In 2013, IKEA offered ...Download file to see next pagesRead More
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