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Business Internet Strategies - Term Paper Example

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The author examines the semantic web which is the dream of containing data on the web defined and connected in a method that it can be utilized by machines not only for display reasons. The author also gives a detailed information about Customer Relationship Management (CRM) …
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Download file to see previous pages Enabling semantic web services needs infrastructure such as standard service ontology and architecture (Antoniou et al, 2004). If we ask a question is semantic web possible to create in technological perspective then answer is yes. 1The Semantic Web is not regarding links among web pages. Resource Description Framework is a markup language for unfolding information/data and resources on the web and it as well offers semantic web the processing power. Placing information/ data into RDF files, it is possible for computer programs like web spiders to look for, resolve, make a choice, congregate, observe and for processing information from the web. The Semantic Web employs RDF to elucidate web property. Let’s take an example about data search in the semantic web I will present a tour in information searching and presenting cycle. If information of query concerning music, cars, tickets or anything else were accumulated in RDF files, clever web applications might gather information from a lot of diverse sources, uniting information, and present the results to the users in a meaningful method (Antoniou et al, 2004).
As a business/Economic points of view, we see semantic web very effective. Let you are a customer on an e-commerce website (like Amazon) and you want to search a specific type of item. By using the semantic web the search results are quick and the customer feels satisfaction if he can able to get his required item as well as those items that are relevant to that search. This will increase the creditability of that site also provide customer loyalty and affection to that e-business (Davies et al, 2006).
There is another use of Semantic Web that can Support the Business-to-Business E-Commerce Lifecycle. Semantic Web is able to hold up a service description language that is able to be employed all through this lifecycle.  ...Download file to see next pagesRead More
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