We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Effectiveness of Public Service Announcements - Research Proposal Example

Comments (0) Cite this document
Running Head: Effectiveness of Public Service Announcements Effectiveness of Public Service Announcements Submitted by Your Name Goes Here University Name September, 2011 Contents Introduction 2 Literature review 4 Research Question 5 Research Methodology 6 Conclusion 7 Works Cited 7 Effectiveness of Public Service Announcements 3 Introduction 3 Literature review 4 Research Question 6 Research Methodology 7 Conclusion 7 Works Cited 8 Effectiveness of Public Service Announcements Introduction Celebrity endorsements are one of the most famous methods of marketing used today…
Download full paperFile format: .doc, available for editing
Polish This Essay92% of users find it useful
Effectiveness of Public Service Announcements
Read TextPreview

Extract of sample
"Effectiveness of Public Service Announcements"

Download file to see previous pages (Erica Weintraub Austina*, 2008) Kiakati believe that use of celebrities can have many benefits and advantages such as - (Anita Elberse, July 2011) Facilitating the identification of brand by consumers Changing the negativity associated with a brand Repositioning a brand Affecting the purchase intentions of the consumers. Celebrities are fickle in nature and although promotions through them may increase brand visibility it may also make your brand related to some negative characteristics. (Veer, Becirovic, & A.S.Martin, 2010) Public Service Announcements are designed to inform the audience about certain aspects or to induce certain behavior in them by the use of mass-media approaches. The important point in most of the public service announcements is that they are not trying to sell a product. They are trying to sell an idea or a belief system. A PSA which encourages people to use public transport system is trying to modify their behavior over a long period of time. Making a person buy soap is entirely different from making him do a particular thing again and again. (Dan Werb1, 2011) We will try to analyze through this research how effective the use of popular celebrities or respected spokesperson is in creating the final attitude change in the target audience of the PSA. all celebrities responsible for just bringing in the crowd or can they help PSA in the same way they help the FMCGs. Consumers tend to copy their icons and use the products preferred by them ; will they also follow their lead in changing their attitudes towards a particular thing or is it too personal to be affected by a celebrity. We will analyze this particular aspect of PSAs in the research paper – How effective is the use of celebrities for bringing about the attitude change desired by PSAs. Literature review Some properties such as likeability of the celebrity , expertise , trustworthiness and similarity causes a celebrity endorser to become a cause of persuasive information to the audience and also ends up creating a sense of certainty and encourages the user to try the product or the service. Acceptance of a message by a receiver can be influenced by celebrity endorsers as people consider them to be believable sources of information about a product. The balance theory principles emphasize the creation of an emotional connect between the observer and the endorser. This emotional relationship also creates and emotional connect between the audience and the cause. Is this fact also true for a cause espoused by the PSAs? Will a celebrity help in creating an emotional connect of the user with the cause. McGuire (1998) has created a very effective input output matrix for creating effective public service announcements. Along the input axis are important aspect of the message such as source, message factors, channel factors, receiver factors and finally target behaviors at which the communication is aimed at. McGuire says that for the PSA to be effective; the target audience must have contact with it, must pay attention to it, like it, understand and learn from the content, agree with it, store the information presented by it and make decisions based on it. (Kang, Cappella, & Fishbein, sep 2009) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Effectiveness of Public Service Announcements Research Proposal”, n.d.)
Retrieved de https://studentshare.org/management/1432260-effectiveness-of-public-service-announcements
(Effectiveness of Public Service Announcements Research Proposal)
“Effectiveness of Public Service Announcements Research Proposal”, n.d. https://studentshare.org/management/1432260-effectiveness-of-public-service-announcements.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The research proposal is an attempt of the researcher to propose a new service that will be playing a crucial role in resolving one of the major issues of corporate society. In particular, the proposal includes a brief introduction of the service followed by analysis of available literature and resources related to different aspects of this service.
13 Pages(3250 words)Research Proposal
Effectiveness of Appreciative Inquiry
This inquiry is aimed at identifying the areas of deficiency in operations and exploring the level of potential of the employees and the organization in order to solve the problems in a smooth manner that depicts the unexplored potential of the organization.
4 Pages(1000 words)Research Proposal
Company logistic analysis and drawbacks and recomendation
Recommendation to improve this will be stated and explained. Company overview Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees.
7 Pages(1750 words)Research Proposal
Service Market Liberalization
Implementation of SMP was delayed and slowed down by non-tariff barriers, which oppose flow of services cross national borders. Since the services sector accounts for almost seventy percent of the European GDP and employment, the European Commission then launched its proposals for a Directive on Services in the Internal Market (EC 2004).
4 Pages(1000 words)Research Proposal
Student Counseling Service
The fourth objective: "elicit client views about the staffing of the service and the staff profile" is confusing. It is not clear if the demographic profile of counselors has a bearing on the quality of service rendered. In questions # 1 to 4, it's the demographic data of students that are being captured.
4 Pages(1000 words)Research Proposal
Public Administration (MSc) area
Persons in the administration circles of the government are mandated with the provision of these services at all government levels who are known as the public servants (Paquette; 58; 2002). Healthcare is the management and treatment of illness in health preservation through the services offered by professionals in the medical, pharmaceutical, dental and other health professions in the industry to promote health of either individuals or populations of a certain country or region.
6 Pages(1500 words)Research Proposal
The effectiveness of Facebook advertising in Hong Kong
The work answers some key questions like how effective Facebook advertising actually is and is the ROI generated through Facebook advertising really profitable. Hong Kong is ranked the 44th largest country to in terms of Facebook users. Marketers all over Hong Kong are looking for new means of marketing.
13 Pages(3250 words)Research Proposal
Company logistic analysis and drawbacks and recomendation
In the finical year of 2011, the company made a profit of 3.9 billion and their gross sales were up to 70.4 billion (Burritt). The company’s stocks enjoy good ratings and trading in the stock exchange. The dividends paid for the stocks are good
7 Pages(1750 words)Research Proposal
Embryo Glue (research evidence of clinical effectiveness, evaluate clinical service since introduced at the hospital (whether improved success rates, influence service provision) and then look at aspects of timing in lab model)......(Lab based Research)
Despite its growing popularity, various research studies have come up with differing opinions regarding the usefulness of the product in enhancing the rates of embryo attachment to the endometrium. For instance, Check et al. (2012) and Safari, Razi, Safari and
4 Pages(1000 words)Research Proposal
Public Service
the stock market crash of 1929 led the federal government to take an active role in governance through enactment of the Securities Act of 1933 and the Securities Exchange Act of 1934. The establishment of Securities Exchange Commission (SEC) by the federal laws ensured that
1 Pages(250 words)Essay
Let us find you another Research Proposal on topic Effectiveness of Public Service Announcements for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us