Nobody downloaded yet

Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques - Assignment Example

Comments (0) Cite this document
Communicating Effectively
Identifying and defining the important publics, internal or external, greatly affects the usefulness of the Public Relations campaign and effectiveness of the communication techniques. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques
Read TextPreview

Extract of sample "Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques"

Download file to see previous pages Creating public relations is not just informing and administering the information flow between the college and the publics. In fact, it is a communication chain that involves and engages the targeted publics in building relationships and binding closely with the organization. Developing successful communication disciplines with the publics will lead the organization to achieve its strategic goals (Bland, Theaker, Wragg, 2005, p. 243). The college also has to ensure that publicity and managing public relations is not the same thing. The event can be publicized in various ways on various mediums but public relations will target specific groups using broad strategic communication capabilities of the organization (Bowdin, Allen, O’Toole, Harris, McDonnel, 2006, p. 122).
The students are the customers for the college and they play an important role. Their performance and participation affects the organization’s goals and strategies directly. The students can be reached through various ways of effective communication. The college assembly takes place every week and every student is bound to attend it. The college can announce about the celebration in the assembly where the students are gathered. This is a traditional method of communication but has proven to be effective especially in schools and colleges. The students can also be given formal invitation cards with their names on them. All the students are equally important and it is the college’s duty to ensure every student is invited. Telephone calls can be made to those students who are not present. Telephonic communication is considered an effective communication channel as it supports two way communication (Cornelissen, 2011, p. 56). Announcements would be the most effective to reach the students because students are aware that important announcements are made in assemblies, thus they pay attention. The large number of students can be reached quicker and the message can be conveyed face to face. The invitation cards can be given out to students in order of their roll numbers. The parents and families of the students are the beneficiaries of the services of the organization. They are important groups and must be reached for the celebration. The communication channel to be used for them can be formal letters for invitations. These can be sent through the students to their homes. This is also a traditional method of communication in colleges and schools (L’Etang, 2008, p. 75). Mostly, the parents are accessed through their children. However, nowadays many modern and easy methods of communication allow the college officials to connect directly with the parents without consuming much time. For those students’ parents who are not present, the college must post the invitation cards to their homes. This can be the suitable communication channel as the students know that according to the rules and policies of the college, they must handover the invitations to their parents. Strict actions are taken against those who don’t; hence it is believed that communicating via students is an effective way. The board of directors and investors of the organization should be reached through formal communication methods (Diggs-Brown, 2013, p. 421). The most efficient traditional way is to call for meetings. Annual meetings and emergency meetings are often called up and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Communicating Effectively. Public Relations campaign and effectiveness Assignment”, n.d.)
Retrieved from
(Communicating Effectively. Public Relations Campaign and Effectiveness Assignment)
“Communicating Effectively. Public Relations Campaign and Effectiveness Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques

Public Relations effectiveness and application

.... These include the employees, investors, the media, the sponsors’ supplies of the company and the community around. In this research, therefore, I seek to explore how companies ensure effective planning and execution of public relation. BBC’s promotion of the new series of Spook Public relations is a major tool that a company or an organization uses to create credibility with the public. Media coverage attracts quality prospects, avoid competition and make an organization a player (Smith, 2011). This is the reason the writers of spook decided to carry out their promotion program on the media. Spook is a drama series that...
8 Pages(2000 words)Essay

Public Relations attaining enhance public support and confidence among the key audiences of UNICEF. It was thus ascertained that the communication campaigns being focused on using diagrams and abbreviations facilitated the target publics to better understand the implications of various health related issues and their fatal impacts making the programs successful on the whole (Victorian Government Department of Health, 2010; United Nations Children’s Fund, 2005). Along with the diagrammatic implications of the various diseases and health related issues concerning with cancer, smoking, drug abuse and children welfare brochures and posters were also used...
13 Pages(3250 words)Essay

Public relations campaign

...The growth of public relations has developed rapidly as a management function, one of the most important aspects of public relations is to establish understanding and acceptance between and organization and its publics1. Public relation campaign is one of the most common approaches to generate communication to its publics. The objective of this report is to measure the effectiveness of public relation campaign and its effect to the public. PR campaign is one of the most...
10 Pages(2500 words)Essay

Communicating Effectively

...not agree, but..” or “I’m no expert, but…”. Tag questions and disclaimers are usually used to “soften the blow” of an otherwise strong statement or opinion. Sometimes, the effect of using such is lessening the credibility of the point being made by the speaker. Closely related to disclaimers are qualifiers (also referred to as hedges), which are adverbs (e.g., "maybe," "perhaps," "sort of ) that tend to weaken the strength of the statement presented. Most often, disclaimers and qualifiers are considered to be less directive speech evoked by those with less power in a situation (Lakoff 1990). Interruptions may be classified as plain interruptions and unsuccessful interruptions. Pearson (1985)...
8 Pages(2000 words)Research Paper

Public Relations Campaign foreclosure of one’s property despite coordination and repeated communication. Public Relations CampaignPublicity is considered an important marketing communications tool used for launching new products, to rekindle interests in mature brands, to spur visibility and create more awareness of products or services, and to improve image caused by negative exposure in the media. Kotler (1980, 536) defines publicity as the activity of “securing editorial space, as divorced from paid space, in all media read, viewed, or heard by a company’s customers or prospects, for the specific purpose of assisting in the meeting of...
3 Pages(750 words)Admission/Application Essay

Public Relations Campaign this campaign for Sonic Drive-In will be to increase its share in the fast food market in the United States. It will increase its customer base through its target public. This campaign will also make the brand more attractive to consumers through our efforts in advertisements through the various media campaigns we plan to undertake. Through this initiative, Sonic Drive-In will also be giving back to the community by fulfilling its corporate responsibility before the community. This campaign will also influence the public’s perception of the company positively. This will work in favor of Sonic Drive-In...
8 Pages(2000 words)Assignment

Communicating Effectively

..., the underlying contrasting behaviors amidst the prevailing sexes is extremely evident. Conflict is a common component of the entire associations and corresponding means of tackling crucially to the basic survival of the associations (Stone, 112). This paper discusses the conflict-handling styles in males and females and the implications of these techniques for supervisors. Male and Female Conflict-Handling Styles Communication is a procedure that entails sharing information amidst personalities via existing conventional system of the prevailing symbols and behavior. In addition, the mean through which populace frequently communicate relies on their gender (Robbins, Deenzo & Wolter,...
5 Pages(1250 words)Research Paper

Communicating Effectively

... Effective communication Introduction Just as the suggests, the employment-at-will doctrine is a rule of common law in the United States that gives employers the right to terminate a contract with their employees at will. The rule explains that either the employer or the employee can terminate the contract especially on employments with indefinite durations. The doctrine provides effective mechanisms for either the employee or the employer to terminate their relationship as a way of resolving disputes. The doctrine provides both parties with a degree of freedom, one that either party is always likely to misuse. The prevalence of the doctrine in the country led to an increase in employment feuds owing to the shortfalls it presented... owing...
5 Pages(1250 words)Essay

Public Relations Campaign

...Public Relations Campaign Introduction The number of uninsured members in the country is high thus a need to know the problem behind it and offer a perfect health care insurance for the people. Covered California is an insurance organization that works with the Obama care to provide insurance cover for the citizens and the people in America. The organization, however, has been undergoing troubles with their budget, enrollment and communication systems thus not able to provide the necessary help it needs to for every citizen. The Public Relations Campaign will introduce new and fresh ideas that will bring a new project...
5 Pages(1250 words)Essay

Public Relations Techniques and Cases

...of the project both negative and positive. The implications would range from social economic and political. This would only be achieved through effective communication with the stakeholders. Communication was done through interviews, mass media and organization of public rallies where people were informed about the project. The public was involved by being asked to air their views concerning the project. The feasibility of the project was tested using SWOT analysis (Zellner, 2011). The technique is based on the strengths, weaknesses opportunities and threats. Strength and weakness are usually internal to the organization while...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques for FREE!

Contact Us