APPLEs Innovation Strategy - Essay Example

APPLE’s Innovation Strategy APPLE has been known as the world’s leading innovative company that has been introducing newer products in short time like iPhone, iPod, iPad, iTunes, and much more, with no competitor beating its innovation. Apple believes in innovation in its products and business models lead by an exemplary creative leadership of Steve Jobs. Apple empowers its workforce in bringing forward new ideas and innovative strategies with which it is able to produce such items that are unbeatable.

The company has been able to bring together its employees, consumers, partners, providers and suppliers on such a platform where they form a winning culture guaranteeing organizational growth. Apple’s innovative strategy has been able to give the company skyrocketing revenue and net profit since year 2000. The strategy is to being about place-based innovation, which means bringing forth innovative ideas within the same environment again and again. “Sometimes when you innovate, you make mistakes.

It's best to admit them quickly and get on with improving your other innovations”, says Steve Jobs (as cited in Martins, 2011). Jobs believes that innovation can only be done with excellence if the leader is able to accept his labor doing mistakes and then correcting them through learning. The innovative strategy also focuses more on how the design works rather than how it looks to the buyer. This actually makes the customers like the new product more. Apple’s innovative strategy also involves team work rather than relying on individual effort.

This and many other features of Apple’s innovative strategy make Apple one of the most profound and creative organizations in the world. References Martins, A.T. (2011). How to start a business and invest your money. StrategicBusinessTeam.com. Retrieved August 22, 2011, from http://www.strategicbusinessteam.com/famous-small-business-quotes/steve-jobs-quotes-business-and-leadership-principles-of-apple/