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Flight Center - Essay Example

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To what do you attribute the success of FLIGHT CENTRE? A reputable company which caters for travel needs of individuals throughout the world, who undeniable soared from being a newbie in the travel industry to being one of the best travel agencies which has the most number of retail stores, are a few words to describe Flight Centre…
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Download file to see previous pages An agency seeks out rates from these suppliers which can be hotels, resorts, airline companies, car rentals and the like, then consolidates it into one package packed with some sight-seeing trips to tourist attractions then sells it to the possible consumers. The Federation of Tour Operators (2006) views the role of travel agents as giving advises and sells bookings. This has always been the way of Flight Centre, incorporating its aim to provide “value-for-money travel” and offer ‘unbeatable passion and experience, going the extra mile to ensure clients get the best trip at the best price’ (Superbrands 2010). As Flight Centre’s tag-line goes, “unbeatable”, if another travel provider would give a quotation of rates, Flight Centre will also give their own rate which would be hard to beat because of their price, quality, passion and extensive experience in the travel field. Just like any other business, Flight Centre started their venture eight years after Top-Deck, UK based bus company started its operation in 1973; they initially gained success because of providing cheap rates. In nine years time, Turner opened retail stores in United Kingdom, New Zealand and United States of America. Because of what was then a world-wide crisis, the Gulf War, the stores experienced temporary closure but was then reopened after a couple of years. The company also expanded its services to South Africa and Canada, which paved the way for it to conquer a world-wide market. The strength of business establishment outweighs the weaknesses and creates the reason why establishment weathers the changes in the needs and wants of the dynamic world of travel and tourism. As for Flight Centre, there are various aspects why they are experiencing the success envied by others. The company philosophy of volume of margin, the way they create their product with utmost passion and dedication, their well maintained reputation of having an inclination of low-cost travel with value-for-money, their credentials which have been given recognitions and citations by other entities, the continuous pledge for corporate social governance of giving something back to the people, their ingenuity in their marketing campaigns, the way management supports its employees and the work atmosphere are among the countless reasons why they managed to stay on top. There are a lot of sources for a travel agency’s income, from commissions, profit margins, incentives, and auxiliary services like documentations and visa processing. The first two are among the primary source of income. Flight Centre proved itself to be different than the rest; the traveller’s volumes were their driving force to stay on top of all the travel providers in the business. The importance of the number of people they give their services over the profit that they will be making indeed set foot a birth-mark for low-cost travel. They settle for more customers at a lower cost than few customers for a high cost. The success of Flight Centre can be credited to the way the company does its products. They maintained a sense of focus; doing what they do best without being too innovative. There are those who would like to set anew, and there are a few who would take advantage for what they know best, the exact philosophy evolving around this high-ranked company. Turner (2006) stated that, ‘ ...Download file to see next pagesRead More
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