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Whole Food Market - Essay Example

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This paper tries to evaluate the corporate performance of Whole Foods Market through identification of relevant issues about the said company. Furthermore, the proponent tries to analyze the identified issues…
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Whole Food Market
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"Whole Food Market"

Download file to see previous pages These two are then measured through the company’s financial performance. Identification of issues Whole Foods Market with its vision to become an international brand for natural and organic foods is also committed to become the best retailer in its community wherever it is located. In line with this, the company seeks to give significant higher value for its customers. This is evident in its core values in which there are two important points that are in line with quality of its products and giving the best for their customers (Whole Foods Market 6). Part of its core values is to sell highest quality natural and organic products available. Then there is a great detail of satisfying and delighting their customers. These are just some of the important values that they need to ensure in order to continue live and satisfy their vision. In the midst of this effort to focus on its vision, there are of course strategic issues that need to be taken into consideration. One of its essential goals in order to achieve its corporate goals is to continue grow its revenue. Furthermore, Whole Foods Market is also concern in educating the market with its significant definition about the quality of its product and service offerings. Thus, there are three essential issues that need to be understood at this point. The first issue is about its strategic move to highly differentiate its product and service offerings. The next significant issue is about understanding its customers and feeding them with the right information. Finally, the next consideration is its ultimate measure of success which the bottom line is to look closely at its revenue and generated profit. Analysis of issues Product and service differentiation There is a clear emphasis of this issue based on the vision of Whole Foods Market. In the first place, the Whole Foods Market is significantly trying to be a cut above the other by creating relevant changes in its service and product offerings. From its vision, it wants to become an international icon for natural and organic foods. Thus, as retailer it aims to give something new to its customers. However, it is not just enough to create something new for the customers, but there is a need to ensure a need for them. In other words, prior to providing something better in the market, Whole Foods Market should ensure that it has understood the prevailing demand or need of the customers. In the first place, there is going to be a challenge on the part of Whole Foods Market because it has to clearly define beforehand what natural and organic foods are all about. This is going to take enough of its time because customers need to be widely educated or well informed about its product offerings. In this level, the Whole Foods Market is trying to create a need for its product offerings in a way that there is a significant move to educate its customers. In today’s marketing activity, companies or organizations are able to successfully create a need for their product offerings. In fact, this is the basic and most common trend for them to be able to gain a high market share. Correspondingly, the Whole Foods Market needs to successfully create a need for its service or product offerings in order to successfully employ its product differentiation strategy. In this strategy, in order for it to be effective, the Whole Foods Market should try to promote products that matters to the customers. In other words, it is important that the needs of customers should be properly addressed. Fortunately, the Whole Foods Market is trying to establish a way to improve its customer service in the event of product assistance. It opens up its ...Download file to see next pagesRead More
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