Whole Food Market Inc - Case Study Example

Whole Foods Market Inc. operations are fully supported by its headquarters, distribution centers, commissary kitchens, regional offices, meat and produce procurement centers, bake-house facilities, as well as specialized tea and coffee procurement and roasting facilities (Whole Foods Market, Inc.).

Whole Foods Market Inc. deals in a variety of products that include meat, seafood, grocery, catering and prepared foods, cheese, tea, beer, coffee, body care, nutritional supplements, as well as lifestyle products such as pet and household products. Whole Foods Market Inc. 365 and 365 Organiceverydayy Value trademarks account for more than half of its trademark products. Other trademark brands include the Whole family trademarks brands such as Whole Catch, Whole Foods Market, Whole Living, Whole Paws, Whole Pantry and Whole Fields, Engine 2, Nature’s Rancher, Allegro Coffee, and Well-shire Farms (Whole Foods Market, Inc.).

Whole Foods Market Inc. also has a specialized health approach known as Health Starts Here. This approach is based on four simple facets aimed at building better meals. These facets entail Healthy Fats, Plant Strong, Whole Food, and Nutrient Dense. All in all, Whole Food Market Inc. is devoted to promoting healthy living by offering products that are free from artificial preservatives, color, flavor, and chemicals (Whole Foods Market, Inc.). Read More