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The Ethical Standards for Sales - Essay Example

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The paper "The Ethical Standards for Sales" highlights that sales ethics is not an oxymoron as some people think of it as such. It is because sales ethics underpins the need to remain one step ahead of the competition with the sales staff and management. …
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The Ethical Standards for Sales
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?Sales Management Essay Introduction It is a fact that sales ethics is defined by the ethical standards which are adopted in the wake of carrying outsales deeds, activities and tasks. Sales ethics deals with the aspects of selling which are morally governed and which have a number of underlying issues to consider. Sales ethics has received a great amount of attention and care since sales persons are required to demonstrate at their best at all times. Sales ethics is deemed as an oxymoron but this is not really the case. Ethics and sales management are inter-linked because the sales people are responsible for maintaining ethical and moral obligations which would form the basis of success in an organization. This is also dependent on the sales management regimes where focus is on making sales through proper measures and undertakings. This paper shall study the basis of sales ethics being an oxymoron or otherwise, however the emphasis is on understanding that sales ethics can bring in the results that are envisaged of it in the long run. Ethics – Defined Before moving ahead any further, it is of paramount significance to comprehend that ethics shall always take into consideration the moral ground or the real basis through which actions and behaviors are done. This is indeed something that goes down well with the stakeholders and finds the best way to move forward with them. Ethics shall always comprise of the different ways and means through which behaviors are measured and actions are gauged. What exactly are the Sales Ethics Understandings? The ethical discussions within the quarters of sales come about in an apparent manner when the talk of retailers and customers is done. This is because they are the ones for whom the entire process of sales is carried out. It is the philosophical study related with the moral value of conduct of the human beings as well as the very rules and principles which form the covering behind the same. Sales ethics is all about decision-making, as it decides the good and the bad under the aegis of making a sale or devising strategies to induce sales. It is a fact that sales ethics deals with the norms that come directly under the ethical bases as dictated by any society of the world1. The only difference however from the ethical debates is that there is more business related inputs in sales ethics than in any other place. It would be correct to state that the sales ethics is being governed by morality within business more than anything else. It is for this reason that sales ethics is the talk of the town as far as the business circles are concerned. The topic of sales ethics is receiving a lot of attention these days because it has meant so much for the business regimes. They have focused a great deal on the incorporation of sales ethics within their business processes, actions and behaviors. Comprehending the True Role of Sales Behavior Specifically speaking, sales ethics is derived from the sales management organizations which are doing their best to remain clean from a business standpoint. Their activities are being closely judged by employees, the stakeholders, other competitors and indeed the entire related industrial realms. For this matter, sales ethics holds a lot of significance for the business under consideration because it pinpoints the basis of growth and development for an organization in terms of its ethical manifestations2. No matter how large or small the decisions are with regards to the business, the sales ethics premise receives criticism as much as applause if there is less or more ethical incorporation within the related realms. For this reason, sales ethics is now being seen as the most contemporary form of sales behavior which is on the round these days. It has to its credit quite a few instances which have been discussed by business management gurus and professionals within their working circles. Sales ethics is for the benefit of all concerned – the company, the employees and the customers in essence. It is always a good endeavor to have as much role of ethics within sales as possible so that wellness prevails at the end3. Sales Ethics as seen by Sales Staff and Management Sales ethics is usually seen with a skeptical eye by the sales staff and the management domains in an organization. The discussion of sales ethics raises more eyebrows because it is not an oxymoron. It is a definitive reality that needs to be understood properly so that success within the related ranks could be achieved in an easy going way. What is even more important is the fact that sales ethics will always be seen by the management with a sense of approval4. The sales ethics understandings will always remain important because it takes care of the negatives that might arise within the tangents of sales and the interactions of sales staff and the management. Sales Ethics as seen by Customers The customers appreciate if the sales staff is courteous enough to talk to them and give them the very best in terms of different services. The customers like to have contacts with those sales people who believe in being ethical and moral within their respective domains. This helps them solve a number of issues that they have with regards to a product or a service5. This also makes their way easy as far as comprehending the true meaning of interacting with an organization in the long run. What is most important here is the fact that sales ethics will win the race when it goes under the hammer of making or breaking a sale, as is the end objective of every sales staff. Research has indicated that sales ethics has been a hit with the customers because they obviously would like to make a deal with people who are positive in their demeanor and know how to strike it big with them. Customers always like the phenomenon of cheerful faces at the sales desks and counters rather than grim looking souls who have nothing better to do than being nagging all the same. Hence the customers approve of the idea of bringing together sales ethics under the latter’s folds in a very consistent manner. Sales Ethics is not an Oxymoron With the discussions up till now, it can easily be proven that it is not an oxymoron. Sales ethics has to be brought about with foresightedness and a sense of understanding that it will help facilitate the organization in the times to come. What is even more interesting is the fact that sales ethics will always bring in the desired results because both customers and the management approves of the same. Some people believe that sales ethics is an oxymoron which is simply not the case. One would seem to disagree with this because sales ethics comprises of doing things right and is thus very much common in the time and age of today6. Hence there is a good amount of understanding as far as the domains of sales ethics is concerned because reason has been implied for this, all this while. Now if some people believe that sales ethics is an oxymoron, it is totally up to them as to how they would change their stance with regards to the subject at hand. The critics do come up with all sorts of explanations when they believe that sales ethics is something that is contradictory in its own right. However the explanations given by the sales staff and the management domains is opposite of what has been deciphered. This is the reason why sales ethics is no more an oxymoron and shall continue to be taken in the light that it should be in the days to come. Conclusion In the end, it would be sound to state that sales ethics is not an oxymoron as some people think of it as such. It is because sales ethics underpins the need to remain one step ahead of the competition by the sales staff and the management. Sales ethics will deal with the negativities that come to the fore and how these shall come along the tangents of growth and productivity in the long term scheme of things. One must understand that sales ethics will always rule the roost when it comes to taking the greater share amongst the customers, and would thus be a hit within them when the discussion centers on the premise of making or breaking a sale at the end. Bibliography Cadogan, J. W., Lee, N., Tarkiainen, A. & Sundvist, S. (2009). Sales manager and sales team determinants of salesperson ethical behavior. European Journal of Marketing, 43 Durvasula, S., Lysonski, S. & Madhavi, A.D. (2011). Beyond service attributes: do personal values matter? Journal of Services Marketing, 25 Neale, L. & Fullerton, S. (2010). The international search for ethics norms: which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24 Selvarajan, R. & Cloninger, P. A. (2009). The influence of job performance outcomes on ethical assessments. Personnel Review, 38 Skandrani, H., Mouelhi, N. B. D. & Malek, F. (2011). Effect of store atmospherics on employees' reactions. International Journal of Retail & Distribution Management, 39 Wood, G. (1995). Ethics at the sales-purchasing interface: A case of double standards? Journal of Marketing Practice: Applied Marketing Science, 1 Read More
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