We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing led management(Apple's iphone) - Essay Example

Comments (0) Cite this document
The study will be focused upon the UK based company Telefonica,popularly known as O2.It has been in venture with Apple to promote iPhone in the UK market.The brand O2 caters the services in the telecommunication sector offering integrated mobile,fixed and broadband services in the UK,Germany,Ireland,Slovakia and Czech Republic …
Download full paperFile format: .doc, available for editing
Polish This Essay96.4% of users find it useful
Marketing led management(Apples iphone)
Read TextPreview

Extract of sample
"Marketing led management(Apple's iphone)"

Download file to see previous pages The study will be focused upon the UK based company Telefonica,popularly known as O2.It has been in venture with Apple to promote iPhone in the UK market.The brand O2 caters the services in the telecommunication sector offering integrated mobile,fixed and broadband services in the UK,Germany,Ireland,Slovakia and Czech Republic In the year 2007, Apple launched its product iPhone with O2 in the UK market. Apple iPhone was offered in different tariffs with variety of handsets in the UK market (Guardian News and Media Limited, 2011). In order to launch iPhone in the European market, Apple needs to have a contract with the service provider. They had options in the European market. There were UK’s O2, France’s Orange and Germany’s T-Mobile. There were rumours regarding the revenue sharing percentage deal between Apple and others. After the plethora of negotiations, the UK’s O2 was finalised for the deal to market Apple’s product . Strategic Analysis The deal was finalised between the UK’s O2 and Apple for the distribution of the Apple’s iPhone in the UK market. The deal concentrated upon the revenue sharing percentage that O2 would provide to Apple from the iPhone sales. The significance of the deal to O2 can be justified by the strategic analysis through the SWOT evaluation. SWOT Analysis Strengths O2 is known as the successful network operator in the UK market. The awareness of the brand is huge among the target customer group. There are more than 300 stores of O2 in the UK market (Franchise Development Services Ltd, 2011). Telefonica has been operating for more than 85 years in the UK telecommunication industry and has a consistency growth rate and is acquainted with their target consumers’ need and wants. By the year 2009 it had about 265 million customers operating in 25 countries. Telefonica provides integrated ICT solutions to all segments of customers that can be demonstrated in a graphical format below. Telefonica has diverse operations and generates revenue from different market operations, which build up a strong financial position of the company (Telefonica, 2010). (Telefonica, 2010). Telefonica has been able to increase its consumer base by 2009 and it is still on the rise. The company achieved a 9 % growth in the number of consumers by the end of 2009. The expansion in the consumer base will generate more revenues for the company. With the increasing number of consumers there is more possibility of increase in the sales of iPhone. This will generate more revenues for Apple (Telefonica Europe plc, 2009). Apple is one of the leading brands in the global market and is known for its iPhone. The newly launched product of Apple is the ‘iPhone 4’ in the UK market. O2 provides maximum advantage to every class of users at an affordable rate (PR Wall Street, 2010). The mobile network of Telefonica covers 99% of the UK populace. O2’s 3G network covers over 80% of the UK’s populace. The best selling device of Telefonica O2 UK is the iPhone that has more than 2 million sales (Telefonica, 2010). Weaknesses The UK consumers had the facility of 3G phones before the launch of the iPhone in the UK market. They were already using the 3G technology. There were problems related to the offering of the call rates. The call rates of the iPhone deal allowed 200 inclusive minutes for ?35 whereas the competitors provided 750 inclusive minutes with a free phone. The consumers were apprehensive about the contract related to iPhone. The main concern was regarding the up-gradation of the phone, the device itself as it has non-removable battery and limited battery life. The consumers wanted to upgrade their iPhone 3G as it faced the problem of battery life. This problem was a concern for Telefonica O2 UK against their endeavour to increase the sales and get ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing led management(Apple's iphone) Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from https://studentshare.org/management/1404643-marketing-led-managementapples-iphone
(Marketing Led management(Apple'S Iphone) Essay Example | Topics and Well Written Essays - 2750 Words)
“Marketing Led management(Apple'S Iphone) Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/management/1404643-marketing-led-managementapples-iphone.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
International Marketing: Apple Inc
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
14 Pages(3500 words)Essay
The core marketing concepts and various elements of marketing process adopted by Apple
Brassington and Pettitt (2006, 8) argue that a good marketing concept must take into consideration the needs and wants of customers targeted. In this regard, marketing concepts are usually created as creative strategies to the problems pertaining to how to get the goods needed and desired by a given segment of consumers and bought by the group.
10 Pages(2500 words)Essay
Apple Computer Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV
In order to stay in the era of micro chips, Apple's most fearing challenge is their competitors. With the increase in the pace of the technology and new competition emerging on daily basis, Apple has to look for a way into the hearts of its customers. They have to make their move inch perfect for them not to derail the company’s reputation or to lessen the net profit it generates per annum.
5 Pages(1250 words)Essay
Marketing Ying Yang iPhone
The strengths and opportunities in a SWOT analysis of a product will work on the affirmative in marketing the product. However, the weaknesses and threats are a big challenge in marketing. The design of the Ying Yang iPhone fits business purposes as well as personalized uses.
4 Pages(1000 words)Essay
Brand Management of Apple Inc
The process of creating an inner connection with the product of a certain company is known as brand identity. The process aims at creating an emotional perception of the brand in the minds of the consumers in order to be able to create a competitive advantage over the company’s rivals. Brand management also aims at building loyalty among consumers of a certain brand. This paper looks at the brand created by Apple Company.
4 Pages(1000 words)Essay
Marketing Strategies of Samsung Electronics and Apple Incorporated
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
10 Pages(2500 words)Essay
Reflect and evaluate Apple's marketing principles & practices
The other organic functions include finance and operations; in my opinion, though, these two are important only in so far as they strategically support how the firm meets the demands of the market. The most important purpose of marketing is to determine what the market wants, and to be able to deliver the needed product and/or service with the best quality possible among the competing firms.
4 Pages(1000 words)Essay
IPhone 5s marketing essay
iPhone 5S has adopted several features from the predecessor such as the design. However the phone outstands in the way that it presents more advanced features that makes it a technology to reckon with. Its market reception has been very impressive and the potential of the product remains to be fully exploited.
3 Pages(750 words)Essay
Marketing Management Apple iphone V RIM Blackberry
The challenge of marketing is to generate that revenue by satisfying consumers wants at a profit and in a socially responsible manner. For a business enterprise to realize the full benefits of marketing concept that philosophy must be translated into action.
15 Pages(3750 words)Essay
Marketing the iPhone
If we take a look at the world around us, we can easily figure out the distinctive emphasis on marketing communication, public relations or advertising techniques in reaching out to the customer. Traditionally 4Ps were considered as cornerstone of any marketing activity.
9 Pages(2250 words)Essay
Let us find you another Essay on topic Marketing led management(Apple's iphone) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us