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In general, social enterprises are typically considered to be those organisations that apply commercial techniques for the purpose of maximising enhancements especially in environmental along with human well-being rather than exploiting profits for their respective external shareholders (Price, 2009). It is worth mentioning that social enterprises can often act in the form of a social oriented business, a mutual along with co-operative organisation or a charity based establishment. It has been apparently observed that the different service enterprises located in diverse regions throughout the globe possess certain significant social targets.
These social goals comprise attaining favourable environmental, community and cultural or social outcomes, effectively mitigating any sort of prevailing social issues, generating optimistic transformations in the communities and most vitally earning money without creating harm to the society and delivering better benefits to the society (Drucker, 2012). It has been viewed that the managers belonging to different social enterprises are incessantly facing crucial problems in terms of increasing pressure to compete for funding due to ever-transforming business environments (SEL, 2007).
With this concern, the managers belonging to different social enterprises throughout the globe should design and execute an effectual or inventive problem-solving procedure based on Enterprise Case Initiative (ECI) in order to mitigate the aforementioned issue by a greater level. In this paper, a detailed analysis about the business market environment and the assessment of underperformance or growth opportunities of an United Kingdom based social enterprise organisation named Families Relief will be discussed.
Moreover, the identification of feasible enterprise case initiatives that would support this organisation towards exploiting growth opportunities will be considered. Various aspects like the objectives of the proposed ECI for Families Relief, a detailed implementation plan and valuable suggestions that are needed by this service enterprise based organisation in order to attain and embed the ECI will also be depicted in this paper. A Brief Overview of Families Relief Families Relief is regarded as one of the foremost charity organisations in the United Kingdom.
The service enterprise based organisation strongly realises that any sort of disasters not only adversely affect the individuals but also unfavourably affect their families along with the communities by a greater level (Social Enterprise Mark Co, 2013). The prime business objective of this particular organisation has been viewed to be providing an active support to different individuals towards mitigating the problems generated from the happenings of any sort of disasters for constructing a sustainable future.
It has been apparently observed that the organisation performs its different operational functions in various regions of the world like Europe, Asia and the Middle East serving significant portion of individuals as well as their families with their basic necessities. The major missions of the organisation have
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