The Reality in the Contemporary Corporate World - Essay Example

?MANAGING CHANGE Introduction The reality in contemporary corporate world is that, a good number of organisation leaders and managers are faced with unrelenting demands for transformational change in their organisation. Modern ever-increasing competitiveness and complexity in global and local market, impacts of globalisation as well as the ever-changing business environment has largely forced business and other business making organisations to consider and implement innovative changes and transformation. Wellard Rural Exports Pty Ltd is one of the most developed organizations in west Australia. The company is commonly known for selling sheep and goat products in both local and international market. On the other hand, the main challenge for leaders and managers in modern organisations is the identification of the most effective means of reducing existing resistance to change in order to allow flourishing change navigation and implementation (Hall 2011). In addition, by referring to the ever-increasing challenges in modern local and global market, organisation managers and leadership ought to be mindful of various intervention approaches and mechanism that can effectively facilitate successful and productive implementation of the proposed changes. Based on the available statistical facts and previous research findings, the adoption and implementation of the most effective changes and change intervention in modern institutions and profit making organisations is the most debated issue among business executives. Different levels and forms of complexity in contemporary local and global market always accompany changes in modern business entity and other profit-making organisation. Changes as well vary significant and in extent from transformational change to nominal change in modern business entities. The subsequent essay will therefore explore, evaluate and discuss some of the main change and change intervention approaches that are used by Wellard Rural Exports Pty Ltd in local and global market. An in depth interview was conducted to the company Chief Executive Officer to identify some of the main changes and change intervention in the company. Description of the Project As defined, change in any profit making entity is the alteration or transformation in organization’s operations, activities, and managements undertaken in a company to advance its efficiency and productivity. In most cases, changes in any organisation are executed to comply with market dynamic, complexity and technological changes in local and global market. In most cases, economic activities produce benefits and costs that are spread over to all parties in the economic sector. These benefits and costs are described as externalities that have a very essential role in shaping changes and changing activities and operations in any organization Wellard Rural Exports Pty Ltd capitalises on sale and production of sheep and goat products in local and global market. However, despite its popularity in Australian local and global market, Wellard Rural Exports Pty Ltd was forced by modern technological developments and market complexity to introduce and institute various policies and changes that were aimed at advancing their short term and long-term productivity and profitability. In the last two decades, Wellard Rural Exports Pty Ltd has encountered consistent market competition from local and global competitors. To some extent, the increased markets competition and complexity have significantly affected its efficiency and productivity. To counter the ever-increasing challenges in local and global market, the company have instituted very effective internal and external operation and management changes and change intervention. Some of the changes instituted in Wellard Rural Exports Pty Ltd are aimed at holistically addressing emerging human process issues, structural and technological issues, strategic complications as well as human resource challenges. In an effort to ensure that the proposed changes are fully implemented and evaluated to benefit the organization and other stakeholders, Wellard Rural Exports Pty Ltd has as well instituted very effective change intervention measures. The change interventions are aimed at reducing resistance and cost challenges, to the introduced changes in the organisation. Change interventions are as well aimed at ensuring that, all stakeholders in the company understand the importance and relevant of the identified changes to their professional and personal development as well as in the development and productivity of the company. Adopting effective and efficient evaluation intervention measures is one the most effective policy adopted by Wellard Rural Exports Pty Ltd to ensure that the proposed changes are fully instituted and implemented. Analysis of Change Drivers Change interventions are policies and programs that are adopted to ensure the proposed changes are fully implemented in an organization. Contrary to the organizational changes, that impact directly on organisation operation and management, change intervention seeks to ensure that the proposed changes in an organisation meets their intended long term and short-term objectives and goals (Bohlander 2010). In Wellard Rural Exports Pty Ltd, organization top managers and leaders manage change intervention measures while the implementation of the proposed changes is the responsibility of the organisation employees and line managers. In executing some of the most essential and critical changes in the organisation, Wellard Rural Exports Pty Ltd chief executive officers and board of directors identified some very critical drivers that enhanced the identification of the proposed changes in the organization (Bohlander 2010). According to the Wellard Rural Exports Pty Ltd managers and board of directors, some of the main essential internal change drivers entailed the need to overcome communication barriers that existed between the organisation’s stakeholders, managers, employees as well as customers. Initially, Wellard Rural Exports Pty Ltd encounters a very critical problem of facilitating effective internal interaction and communication. Due to global changes, the Wellard Rural Exports Pty Ltd was compelled to adopt and institute effective means of enhancing effective and reliable internal and external communication. Effective communication was aimed at enhancing productive interaction in the organisation that results to increased productivity. The second change driver that motivated changes in the company was adoption of realistic and cost effective marketing and promotion strategies and visions. Organisation managers were previously condemned for coming up with unrealistic policies and objectives. The need for a crisis to motivate transformational changes was one of the very essential change drivers in Wellard Rural Exports Pty Ltd. As described by a good number of the company’s managers, some of the most critical factor that would facilitate organisational development in the company was to adopt transformational change. All stakeholders in Wellard Rural Exports Pty Ltd were compelled by line managers to persuade board of directors to adopt transformational changes in the company (IBIS World 2009). The need to put customers demands and needs in the entire decision making process was one of the core external change drivers in Wellard Rural Exports Pty Ltd. Due to changes in customers’ dynamic as well as emerging technological changes, customers’ needs and demand are changing over time. To understand the changing customers’ needs, Wellard Rural Exports Pty Ltd employees were forced to adopt mechanism that would respond to customers’ feedback regarding the company’s products and services. Market changes were as well key external drivers that motivate changes in Wellard Rural Exports Pty Ltd. The emergence of new technology has in the recent decades transformed and changed the conventional means of facilitating local and global promotion and marketing. The changing global and local rules and regulations on taxation and other expenses have as well significantly determined the current changes in Wellard Rural Exports Pty Ltd (Kanter, 2012). Taxes in imported and exported products changes from one country to another depending on the existing regulations on taxation. Knowledge on the existing regulation in local and global market was very critical in determining some of the most effective promotion and marketing policies (Blake, 2009) Changes in Wellard Rural Exports Pty Ltd was to a great extent motivated by the ever-increasing competition of sheep and goat products in local and global market. Due to its small size and small financial capability of Wellard Rural Exports Pty Ltd, big institutions in Australia and other developed countries such as United States of America and United Kingdom significantly affected the company’s position in global and local market1. Therefore, the purpose of adopting a systematic promotion and advertisement policy that included adopting online marketing and marketing were reinforced by increased global market competition. Wellard Rural Exports Pty Ltd was compelled to employ competent professionals who were mandated with the responsibility of ensuring that the company’s promotion and marketing strategy were effective and productive. The rationale of adopting online marketing and promotion strategy were motivated by the fact that, online promotion and advertisement is one of the most cost effective and efficient ways of promoting products in global market. Most of Wellard Rural Exports Pty Ltd competitors have as well capitalised on online promotion and marketing services in promoting their products in global market. To ensure the proposed promotion and marketing change was effectively implemented in global market, Wellard Rural Exports Pty Ltd introduced an evaluation mechanisms. Evaluation change intervention was designed to ensure that, the proposed change attains its intended objective. The objective of change intervention was therefore to ensure that, the company advance its position in global market. The change intervention was as well to ensure that the company’s productivity was sustained. In most instances, effective evaluation strategy seek to identify some challenges in the identified change project in an organisation and as a result facilitate the introduction of effective mechanisms of ensuring that, the proposed change attain its intended objective with limited resistance(Wilson, 2012). Analysis of Change Perspectives To succeed in modern market, Wellard Rural Exports Pty Ltd adopted online promotion and marketing policy. The change was aimed at substituting the public campaign and mass media and public campaign strategy. The adoption of this mechanism was motivated and facilitated, by modern technological development in global market. Global competitors have as well adopted technologically motivated marketing and promotion mechanism in their marketing exercise2. The online marketing and promotion strategy was aimed at increasing the number of customers in Wellard Rural Exports Pty Ltd sheep and goat products. Online marketing and promotion is a cheap promotion process compared to other conventional means of promoting products in global market. So far, the change has not only improved the company productivity and productivity but has as well advanced the company global market. The change has as well advanced the company’s product position in local and global market. Compared to other conventional means of promoting the company’s product, the Wellard Rural Exports Pty Ltd online marketing and promotion initiative has acquired maximum support from all the company’s stakeholders (Rimmer, 2006) Despite the noticeable impact of online promotion and marketing initiative, the organisation management have initially overlooked some very critical aspects. To begin with, the company management underrated the cost that could be incurred in instituting online initiative. Secondly, the company’s management also underrated the participation of other professional in change implementation process. The company’s management also undervalued the financial ability of other competitors in local and global market. As a result of this, the company was forced to restructure some of its initiative in order to include opinions and ideas of other stakeholders in the company. Moreover, the company was as well forced to increase its investment on the proposed changes (Roland 2008) Analysis of the Change Wellard Rural Exports Pty Ltd also identified various indicators that would help in the determination of whether the company has achieved its intended objectives. The initial indicator was the increase in the number of the company’s products customers (Thurlow, 2009). Increase in the number of the company’s customer would mean that, the proposed change has attained its intended objectives3. Increase in the company’s productivity was another key indicator in the company’s proposed changes. Increases in the company’s productivity will be a positive indicator of the company successful implementation of the change. After full implementation of the initiative, all indicators demonstrated successful implementation of the initiative. The implementers of the proposed changes were the company’s prominent marketing and promotion professionals as well as line managers of different departments. Although, largely the change was effective, the proposed changes faced consistent resistant from various employees and stakeholders who assumed that, the proposed change would interfere with their activities and role in the company. The company was able to contain the situation by explaining to the concerned employees on the objective of the plan. Organisational leadership had a role of overseeing the implementation of the proposed changes. Moreover, it was the role and responsibility of organisation leadership to manage and solve some of the confusion that emerged due to the proposed change (Herold, 2008) Evaluation of the change intervention The Wellard Rural Exports Pty Ltd adopted a very effective change intervention measure. Undertaking systematic motoring and evaluation in the implementation of the proposed change played a very essential role in facilitating the attainment of the change objective. Change intervention was as well essential in facilitating timely implementation of the proposed change. Based on the observable fact, after the implementation of the proposed change, the organisation productivity improved significantly. The appropriateness of the entire evaluation process was enhanced by the commitment and teamwork of all involved players in ensuring the proposed change is fully implemented. Despite attaining its intended objective, the adopted change intervention interfered with smooth implementation of the proposed change. In most instances, professionals who were mandated with the responsibility of overseeing the implementation of marketing and promotion changes requested for the reputation of the entire process thus interfering with the proposed period. Change intervention was also very costly and complicated process. As a result, instead of getting the required profit, at the initial stage, the company encountered consistent shortfalls (Foss, 2009). Conclusions & Recommendations In the light of the above evaluation, it is clear that, the management of change in an organization have over years, continued to be a common challenge in modern organisation. Based on the above evaluation, certainty in modern corporate world is that, a good number of organisations and their leadership are faced with insistent demands for effective and efficient change in their organisation. Contemporary escalating competitiveness and complexity in global and local market, globalisation as well as the ever-changing business environment has to largely compelled business and other business making organisations to consider implementing innovative changes and transformation. Wellard Rural Exports Pty Ltd is one of the most developed organizations in west Australia. The company is known for selling sheep and goat products in both local and international market. On the other hand, the main challenge for leaders and managers in modern organisations is the identification of the most effective means of reducing existing resistance to change in order to allow flourishing change navigation and implementation. Moreover, by referring to the ever-increasing challenges in contemporary local and global market, organisation managers and leadership ought to be mindful of various intervention approaches and mechanism that can effectively facilitate successful and productive implementation of the proposed changes. Changes occur in different forms depending on the existing economic and financial status. Organisation leadership should therefore inform all players in the organisation on the importance and relevance of the proposed changes. Based on the available information, everyone in the society have a specific role to play in implementing the proposed changes. Therefore, to ensure smooth implementation of proposed changes and change intervention, it is the responsibility of Wellard Rural Exports Pty Ltd leadership to ensure that they have used their experiences effective in implementing new changes in the company. Teamwork is as well very critical in facilitating effective implementation of organisational changes. Bibliography Blake Bush. Project managing change: Practical tools and techniques to make change happen. London: Pearson Education Limited, 2009. Print Bohlander, Snell. Principles of Human Resource Management. South-Western, Cengage Learning 2010. Print Burnes, Benjamin. Managing Changes, 5th Edition, Pearson Education. New York, NY: Prentice Hall. 2009. Print Fletcher, Buetre, The value of the red meat industry to Australia. Canberra: Australian Bureau of Agriculture and Resource Economics.2009. Print. Foss, Minbaeva, & Pedersen, Reinholt. Encouraging knowledge sharing among employees: How job design matters. Human. Resources Management journals, 48, 6 (2009): 871-983 Hall, Hord Implementing change: patterns, principles and potholes. New Jersey: Pearson Education, inc. 2011. Print Herold, Fedor. Leading change management: Leadership strategies that really work. New York, NY: Stanford University Press. 2008. Print IBIS World. IBIS World Industry Report: Meat Processing in Australia C2111. Australia: IBIS World. 2009. Print Kanter, Stein. The challenge of organisational change: how companies experience it and leaders guide it. New York, NY: The free press 2012. Print Rimmer, Lawrence. Managing Organisational Change Sons, Australia. London: Wiley & Sons, 2006. Print Roland, Higgs. Sustaining change: Leader ship that works. London: John Wiley and sons Limited.2008. Print Thurlow, Mills. Change, talk and sensem aking. 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