Retail Analysis: Cos and Reiss - Essay Example

Comments (1) Cite this document
Summary
Collection of Style (COS) is a relatively new fashion brand launched by H&M in 2007. COS provides fashion apparel and accessories targeted at younger consumer markets (18-30) demanding contemporary fashions with upscale appeal…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Retail Analysis: Cos and Reiss
Read TextPreview

Extract of sample
"Retail Analysis: Cos and Reiss"

Download file to see previous pages COS was launched, according to one marketing representative of the business, to create new market opportunities by appealing to consumers who do not currently shop at H&M (Bengtsson and Vilic 2012). Offers a corporate press release: “COS splices its design flair with attainable prices for both men and women. These are immaculately produced wardrobe perennials: incorporating clean-cut accessible design with just a wink of character; a subtle design twist that lends each garment a modernist edge” (H&M 2007, p.2). The main product strategy at COS is to provide affordable, yet upscale fashion offerings to desired target consumers in the youth category, essentially bringing high street value to the ready-to-wear fashion concept. Collection of Style differentiates itself from competition in terms of quality. Reiss is a similar retailer with a radically different marketing and branding strategy than that of Collection of Style, however the product offerings are very similar and targeted at the same youth market ranging from 18 to 30. Reiss labels its own clothing line as “modern, iconic, sexy and design-led” (Reiss 2012, p.1). Reiss places significant strategic emphasis on the conceptions and benefits of design-led fashion offerings, dedicating a team of 20 designers to produce new fashion merchandise relevant to changing consumer lifestyle patterns. This retail organisation differentiates itself in terms of quality, similar to that of its competitor COS, but with a supplementary emphasis on detail and service (Reiss 2012). Both Collection of Style and Reiss work diligently to understand market characteristics, attempting to offer diverse merchandise offerings that are properly aligned to market needs and lifestyles. This report highlights the dimensions of retail strategy found within both retailing models, focusing on the influence of competitive forces, consumer attitudes, and industry conditions that influence strategy development. Research, both desk-based and with a qualitative observational methodology, indicated many strengths and weaknesses of the COS and Reiss retailing models. This report identifies these factors that serve to either hinder or improve business success in their desired youth target markets. 2.0 The position of the industry sector The retailing industry in which COS and Reiss attempt to thrive and differentiate is marked by several characteristics that influence retail strategy. In fashion retailing, the balance of power held by consumers is shifting favourably in the direction of the buyer, giving them much more leverage in driving transparency in the business models and with recurring threats of brand defection (Jackson and Shaw 2009). Cos and Reiss operate in highly saturated market environments, mature markets where many competitors maintain strong brand equity or, at minimum, brand recall associated with logo or other integrated communications developed by competition. Major competitors for both organisations ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retail Analysis: Cos and Reiss Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/management/1403458-cos-and-reiss
(Retail Analysis: Cos and Reiss Essay Example | Topics and Well Written Essays - 4000 Words)
https://studentshare.org/management/1403458-cos-and-reiss.
“Retail Analysis: Cos and Reiss Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/management/1403458-cos-and-reiss.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
cu
curtis04 added comment 10 hours ago
Student rated this paper as
I never thought 4000 words essay could be written in such a free manner. I loved the research of this essay. Will definitely use it for my own work!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
SWOT analysis for Dixons Retail PLC
...?SWOT analysis for Dixons Retail PLC Table of Contents SWOT analysis for Dixons Retail PLC Table of Contents 2 Introduction 3 Methodology  4 Findings & Analysis 5 SWOT Analysis 5 Strengths 5 Weakness 7 Opportunities 8 Threats 9 Conclusion 9 Recommendation 10 References 12 Appendix 14 Annexure 1: Questionnaire 14 Introduction In the age of growing competition, it has become essential for firms to analyze their internal environment. This is because the aspect of globalization has increased competition in the market by leaps and bounds with organizations using various strategies including predatory pricing to capture markets and thwart off...
8 Pages(2000 words)Essay
Retail
...in United States will turn down by 3.4 percent in the year 2012 because of the persistent housing slump. According to Washington-based National Retail Federation, the total sales obtained from the retail sector are expected to be US$2.53 trillion by the end of the year 2012. It is significant for the government to assist the retail industry of the United States by minimizing the corporate tax rates from about 35 percent to nearly 25 percent which is generally enjoyed by the companies in the countries belonging to Organisation for Economic Co-operation and Development (Timberlake, 2012). It has been observed that approximately ten percent of the national labor of the...
12 Pages(3000 words)Research Paper
Analysis of Retail Management
...Analysis of Retail Management Contents Answer 1 2 Answer 2 5 Answer 3 7 Answer 4 9 Reference 11 Answer 1 a) Examine the profile of their main target market Charles & Keith Group is ranked as one of the marketable fashion footwear, accessories and handbags retailer. Charles & Keith with its strategy along with its unique competitive advantage, the company has managed to develop prestigious portfolio with a vast product range with geographical presence all over the world. Charles & Keith has targeted women in Singapore with high to middle level of disposable income and with a high purchasing power who seeks to be ahead with the latest fashion trend with fashionable footwear and...
10 Pages(2500 words)Assignment
Retail Market Analysis
...? RETAIL MARKET ANALYSIS “VANCOUVER TRADING INCORPORATED” AFFILIATION: Word Count: 2507 Contents Contents 2 Introduction 3 Findings & Analysis 4 Retail trends over recent years 4 Competition 5 Market development 5 Profitability & Consumer Spending 7 Consumer behavior within this sector 7 Potential of retail offering in United Kingdom white goods industry 8 Conclusions 8 Recommendations 9 References 10 Bibliography 10 Introduction The retail sector is an important area of concern for majority of the entrepreneurs. Starting from the small retail divisions, entrepreneurs tend to strengthen their base and then expand their sectors of business into diversified areas. Investing in the expanding businesses of any retail industry tends... of...
10 Pages(2500 words)Coursework
Rob Reiss (R&R)
...? (Assignment) R&R Case Rob Reiss is business minded person with extraordinary potentials and innovative concepts who established hisown national rep firm in 1959 and specialized in adult games. As he was driven by high ambitions, he sold his concern to an American Stock Exchange Company in exchange of shares. Then he built his own game manufacturing division and remained in this field for next five years so that he could acquire a better stature for his company. As a result of his expertise in the game industry, he could successfully identify the market changes and rapidly respond to those changes. The ‘Trivial Pursuit’ was the game developed in the Canada and subsequently introduced in the U.S at the Toy Fair. This game...
3 Pages(750 words)Case Study
Retail Business Analysis
...? Retail Business Analysis Task: Retail Business Analysis Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix. Segmentation strategy advances the profit margins thus obtaining an admirable market divide. When markets are declining and the differentiation is at the premium, segmentation can show the disparity separating accomplishment and failure (Weinstein,...
4 Pages(1000 words)Research Paper
Pros and cos of Euthanasia
...?Client’s 2 December Euthanasia is a very debatable topic which has come to the forefront in the recent past; it is very debatablebecause it raises not only ethical questions but a plethora of moral questions also. It is also highly debatable because taking someone’s life away is a really big thing, how can someone justify this act? These are some very discombobulating questions which euthanasia raises and it is very difficult to answer these questions. No religion in the world would vouch for assisted suicides as it is a huge sin to bring your life to an end and it is an even bigger sin to help someone die but in the case of terminally ill people it is a different story. There are several NGOs that have been established to help... 2 December ...
4 Pages(1000 words)Essay
Retail Marketing (retail development)
..., there is an assumption that the dresses will be received in two months (Berman 2006). For instance if a client orders a dress in February for $ 200, he/she pays $100 which is recorded in February's sales and when the dress is picked in April, the other $ 100 is recorded in April's sales. The forecasts are hence grossly reflecting the sales of that day (Samli 2003) For the cost of sales, the clothes are assumed to average at a wholesale price of about 47.5% of the retailing price and the bridal accessories will have an estimated average cost of about 32% of the retailing price (Berman 2006). Clothes definitely have the two months lag phase in the cost of sales since their inventory lasts at least two...
13 Pages(3250 words)Essay
Home Retail Group Financial Analysis
...Financial Analysis Table of Contents Table of Contents 2 Introduction 3 Strategic Analysis 3 Implications of Porter’s Five Forces Analysis and PESTEL Analysis for Home Retail Group 3 Bowman’s Strategy Clock Analysis 4 Hybrid Pricing 4 Financial Analysis of Home Retail Group PLC 5 Liquidity Ratio Analysis 6 Working Capital Management Ratios 7 Profitability Ratio Analysis 8 Asset Utilization Resources 10 Solvency Ratios 11 New Accounting Policies and Treatment 12 Comparison Issues related to Certain Accounting Policies and Treatments 14 Stock Market Performance of Home Retail Group PLC 15 Conclusion 19 List of References 20 Appendix 1: Ratio Analysis 22 Appendix 2: Home Retail Group PLC. 24 Appendix 3: Tesco PLC. 25... ...
20 Pages(5000 words)Essay
Retail
...Retail Essay Contemporary society is affected by retailing in various great ways. Retailing is widespread today with the prevalence and encouragement of a consumerist way of life, particularly in developed, capitalist nations. The purposes for shopping determine retailing by retail enterprises, as consumer behavior or opinion is critical to them. In the process, retailers sway modern society and vice versa. The following paper attempts to answer the questions why retailing is a critical part of modern society and how the location of retailing can play an important role in the way a community...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Retail Analysis: Cos and Reiss for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us