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Solutions to the long waiting queues in Starbucks - Term Paper Example

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Summary
Every organization wants to satisfy their customers amidst the increased competition and demand. Majority of contemporary firms have their opted for information systems that would enhance effective and efficient customer satisfaction. An example of a firm that continues to pose great challenges to management is Starbucks…
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Solutions to the long waiting queues in Starbucks
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Download file to see previous pages Starbucks has in the recent past experienced high demands for its products. However, the operations within the firm continue to deteriorate causing consumers to wait on long queues (Helgesen 835). It is time for the management at Starbucks to come up with an information system that would reduce waiting time on queues.
The following is an evaluation of Starbucks and the problem of long waiting queues. A detailed Starbucks’ problem is provided in the paper. In this analysis, a proposed information system of self ordering and self check out kiosk is proposed. The paper also describes the installation of the proposed information system in addition to evaluating expected costs. Other than the time table of the project, the evaluation provides details of the proposed information systems in respect to the structure and requirements. A concluding remark provides a summary of the major points in respect to the problem of long waiting queues in Starbucks.
Overview of Starbucks
Starbucks, founded in 1971, is a firm that has coffee houses that beacon for coffee lovers throughout a given geographical area (Starbucks.com). Since 1971 Starbucks has been a major player in roasting and retailing of whole bean and ground coffee besides tea and spices. Starbucks has continued to grow and today it boasts of over 18,000 retail stores in approximately 60 countries (Starbucks.com). The mission of Starbucks is to inspire and nurture the human spirit through the principle of one person one cup and the neighborhood at every given time. One of the reasons for the increased growth in demand for Starbucks’ coffee is the fact that the firm serves the best coffee possible with their goal being providing highest standards or quality coffee besides using ethical sourcing practices (Starbucks.com). Amazingly, the coffee buyers have to travel to coffee farms in Latin America, Africa, and Asia with a view of selecting the highest quality beans that result into high quality products. Other than coffee products, Starbucks also stocks and distributes other products including handcrafted beverages, merchandise, fresh foods, and consumer products such as the ready-to-drink products and ice creams amongst others (Starbucks.com). Therefore, the main brand portfolio for Starbucks include coffee, Seattle’s best coffee, Tazo tea, evolution fresh, La Boulange, and Torrefazione Italia coffee. In addition to stocking and distributing high quality products, Starbucks continues to attract and retain consumers through its corporate social responsibilities ...Download file to see next pagesRead More
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maggiorosemary added comment 1 year ago
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Great paper! Used it to complete an assignment for a management course. It was easy as ABC, for the first time in my life.

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