Nobody downloaded yet

Organisational Behaviour (OB) Assignment - Essay Example

Comments (0) Cite this document
Organization behavior 1. Different types of change that have occurred in Sony After Howard Stringer became the CEO of the American unit of Sony, he realized that were many inherent problems within the company that needs to be addressed. Besides, Sony also had to be at par with the rival companies like Samsung and Apple…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Organisational Behaviour (OB) Assignment
Read TextPreview

Extract of sample "Organisational Behaviour (OB) Assignment"

Download file to see previous pages He tried to change the organizational structure to modify the corporate culture of the company. The company formed corporate tie ups with many companies to build its brand and increase exposure. These features introduced several forms of changes in the company. Firstly due to the redesigning of the product lines the patterns of work system in the company changed drastically. This began with the changes in the job description and skills and techniques of the workers as more emphasis was laid on the electronics goods and products. Changes in the organizational structure were seen in the form of centralizing the electronics department. The hierarchy of authority was modified. Division of labor was re-introduced with more emphasis on the R&D field. The hierarchy levels were reduced and more interaction was provided between the managers and front line mangers of the company. More hierarchy levels mean greater complications which would disrupt the decision making process gradually. The company previously had each unit with its own planning, human resources, finance, and sales functions and operated with considerable autonomy. This was not a very feasible strategy as it led to more troubles than solutions. Firstly, providing each unit with separate departments increased the cost of the company as it would be hiring many employees for each department. The autonomy offered to each unit would further increase the gap between the inter departments as there would be lack of communication. The span of control was reduced with Stringer laying off 10,000 jobs which comprised of 7% of Sony’s global workforce and shut down 11 out of 65 production units across the world (Howard Stringer: Turning Sony Around, 2003). This helped in reducing operation costs, reduced levels in hierarchy and better control by the managers. Sony was not advanced in technology and was redundant in its product designs. With the introduction of Apple iPods, the company felt the need to bring in changes in its working culture. Stringer who had introduced the changes believed that the new structure would streamline and speed up decision making across Sony’s product lines. It permitted uniform software development across the lines so that the products of the company would operate seamlessly with one another. This in turn eliminated the design and product redundancies and optimized the firm’s Research and Development spending. Apart from this, the corporate culture also saw changes in the company. sonSony had been long exposed to its conservative culture. When Stringer decided to introduce change in the company he faced oppositions as the cost of change was thought to be unnecessary by many people in the organization, stringer incorporated the idea of increasing the R&D area. He made them realize that R&D could save the company and it would attract customer attention. He made them realize that the problem with Sony products was not with its technology alone but also the product utility. The change plan also affected specific technologies. For example, Sony executives declared that television was of the utmost importance to the company. The firm scraped the production of cathode ray tube (CRT) television sets and focused on LCD and rear-projection TVs and technology. Also, Sony focused on self-luminous flat –panel organic light-emitting diode (OLED) displays, on high-definition technology, Blu-ray, and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Organisational Behaviour (OB) Assignment Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Organisational Behaviour (OB) Assignment Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Organisational Behaviour (OB) Assignment Essay Example | Topics and Well Written Essays - 3000 Words)
Organisational Behaviour (OB) Assignment Essay Example | Topics and Well Written Essays - 3000 Words.
“Organisational Behaviour (OB) Assignment Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Organisational Behaviour (OB) Assignment

Organisational Behaviour

.... This could allow the employees to become more responsible and accountable for their work and decision. References Brooks, I, 2006. Organisational behaviour: individuals, groups and organisation. 3rd ed. New York: Financial Times Prentice Hall. Cesare, J and Sadri, G, 2003, Do all carrots look the same? Examining the impact of culture on employee motivation, Management Research News, (26/1),.29 – 40 Chick, G, 2011, Employee engagement for control freaks. Human Resource Management International Digest, (19/6), 3 - 6 Lloyd, G, C., 1996. "Fostering an environment of employee contribution to increase commitment and motivation. Empowerment in Organizations, (4/1), 25-28. Rollinson, D, 2008....
10 Pages(2500 words)Assignment

Organisational Behaviour

...?Organisation Behaviour Submitted by: XXXXXXXX Number: XXXXXXXXX of XXXXXXXX XX – XX – XXXXXXXX Subject: XXXXXXXXX Subject Code: XXXXXXX Explain what you understand by the term ‘organisational culture’. What factors might influence the development of an organisation’s ‘culture’? The term culture and organisational culture is growing extensively across organisations. Cultures as such define a group of people and helps differentiate the people of the group with similar identify. Hofstede explains that culture is a group of individuals with a collective mind programming. Schein (1992) explains the need for individuals to adapt to change...
16 Pages(4000 words)Assignment

Organisational Behaviour

...that Berkshire Capital is harbouring a management structure and management philosophy that is appropriate for the industry in which it is operating. This kind of management style leads to the emergence of an Organisational behaviour that is appropriate for a company that is in the services industry. Berkshire capital, because it is nurturing a management structure that is appropriate for its business model, is bound to achieve the zenith of success in its industry. If the company’s management continues with this style of management, then it will be in a good position to make their company a world class financial service provider. References Berkshire Capital a. (n.d.) Retrieved from...
4 Pages(1000 words)Assignment

Organisational Behaviour

...strategy to integrate changes in the grassroots of the society as quickly as possible. 3. Review of contingency strategy on a more regular basis to meet the needs and aspirations of the society early. 4. Delegation to lower level of management to build their leadership competencies. 5. The reduction in autocracy amongst the lower level management through careful supervision of their systems and methods. References Abramowicz, W. (2009) Business Information Systems London: Springer. Buchanan, D & Huczynski, A. (2004) Organisational Behaviour: An Introductory Text 5 Edn. London: Prentice Hall. Burke, W. and Litwin, G. A. (1992) “A Casual Model of Organisational Performance” Journal of...
14 Pages(3500 words)Assignment

Introduction to Organisations and Management

...may face problems which may results in adversity in the organisation (All About Leadership, 2010). Theories Leadership theories are based on the quality and behaviour of successful leaders. There are various theories of leadership, but in H & M relationship leadership theory is followed. In relationship leadership theory, there is a close connection between the leaders and followers. The leaders possess high morale values and motivate as well as inspire the employees in difficulties (True Leadership, 2009). Contrast The leadership style at Watsons was not proper. In the organisation, there was no feedback from the leaders about the performance of the work. The...
12 Pages(3000 words)Assignment

Advanced organisational behaviour

...?Advanced Organisational Behaviour Table of Contents Introduction 3 Evolution of BPR in the Early Stages 4 Tools and Techniques of BPR 6 The Role of Information and Communication Technologies (ICTs) in BPR 7 Factors Concerning the Failure of BPR Programmes 9 Factors Concerning Organisational Structure 10 Communication and Organisational Resistance Concern 10 Factors Relating to Lack of Willingness for Change 11 Factors Concerning Goals and Measures 11 Factor Concerning IT Infrastructure 12 Factor Concerning Change of Management System and Culture 12 Conclusion 13 References 14 Introduction Business Process Re-engineering (BPR) is regarded as a business management related...
10 Pages(2500 words)Assignment

Organisational Behaviour

...How Organisational Theory Underpins The Practice Of Management? The proper functioning and controlling of the management practices of an enterprise is entirely dependent over the theories of the organization. The behavioural theories helps the management of the organizations such as Coca-Cola or Cathay pacific in proper decision making, strategy implementation and planning so as to improve the brand image and reputation in their respective sectors. These theories also help in understanding the upcoming challenges of the changing situations that might help hinder the effectiveness of the organizations2. Not only this, behavioural theory like contingency theory helps in maintaining and...
3 Pages(750 words)Assignment

Management and Organisational Behaviour

...? Management and Organisational Behaviour by of 21 November Tableof Contents 1.0 Introduction 1 2.0 How Influential Are Motivation and Job Satisfaction in Directing OB? 1-2 3.0 How Successful is Apple Inc. in Terms of Workers’ Attitudes and Job Satisfaction? 2 3.1 Dispositional theory of job satisfaction 2-3 3.2 Herzberg's motivation-hygiene theory 3 3.3 Equity theory and job satisfaction 3-4 3.4 Importance of the range of affect theory 4-5 4.0 How Successful Is Apple Inc. in Terms of Employee Motivation? 5 4.1 Vroom’s expectancy motivation model 5-6 4.2 Application of the Lewin’s Change Management Model 6 4.3 Motivation with the reinforcement theory 6-7 4.4 Application of the cognitive...
12 Pages(3000 words)Assignment

Organisational Behaviour 3 Leadership

...identifies that leaders that have the ability to manage uncertainty have high power. Hence I gain more informal power in this crisis scenario by exhibiting rational thinking. In this situation have Referent Power because of my personal characteristics and charisma. Awareness and Assessments- My Leadership Insights According to Northouse (2006, p 69) the leadership style comprises of two main types of behaviours: Task Behaviors: Those help group members in accomplishing their goals. Relationship behaviors: Those focus on building relationships between group members so they feel comfortable with themselves and the work environment. The main goal of a leader is to combine both these types of behaviours...
16 Pages(4000 words)Assignment

Organisational Behaviour: Three Key OB Issues

...Organisational Behaviour Contents Contents 2 Introduction 3 Three key OB issues 3 Relevant OB theories 4 Recommendations 6 Conclusion 8 References 9 Introduction Over the years organisational behaviour has become an important area of human resource management for all public and private organisations. It is an integral part of organizational culture. Here, in this case there are main three characters. Those are: Ronny Tristan, Jill Pollard and Anne Parker. Jill Pollards is the branch manager. Anne Parker, who was working for the last four years in the organization, has been promoted as the senior branch assistant. Ronny...
5 Pages(1250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Organisational Behaviour (OB) Assignment for FREE!

Contact Us